Ni ayahe masezerano yo kugura amatsinda?

Kugura amatsinda, bizwi kandi nko kugura hamwe, byerekana uburyo bwubucuruzi muri e-ubucuruzi aho itsinda ryabaguzi bifatanyiriza hamwe kugirango bagabanye ibicuruzwa cyangwa serivisi. Iki gitekerezo gishingiye ku ihame ryimbaraga zo kugura hamwe, aho abatanga ibicuruzwa batanga ibiciro kugirango bagurishe ibicuruzwa byemewe.

Amavu n'amavuko:
Igitekerezo cyo kugura amatsinda ntabwo ari shyashya, gifite imizi mubikorwa gakondo byubucuruzi nko kugura amakoperative. Nyamara, verisiyo yo kumurongo wiyi moderi yamenyekanye cyane mumpera za 2000, hatangizwa imbuga nka Groupon mumwaka wa 2008. Igitekerezo cyahise gikwirakwira, bituma havuka imbuga ninshi zisa kwisi yose.

Uburyo kugura amatsinda bikora:

1. Gutanga: Utanga isoko aragabanyirizwa ibicuruzwa cyangwa serivisi, mubisanzwe 50% cyangwa birenga.
2. Igikorwa: Itangwa rikorwa gusa mugihe umubare ntarengwa wabaguzi biyemeje kugura ibicuruzwa cyangwa serivisi.
3. Igihe ntarengwa: Ibitekerezo mubisanzwe bifite igihe ntarengwa, bigatera kumva ko byihutirwa mubashobora kugura.
4. Gutezimbere: Amatsinda yo kugura amatsinda ateza imbere ibyifuzo binyuze kuri imeri, imbuga nkoranyambaga, nizindi nzira zo kwamamaza.
5. Kugura: Niba umubare ntarengwa wabaguzi wageze mugihe ntarengwa, itangwa rirakorwa kandi coupons zihabwa abaguzi.

Ibyiza:
Kugura mumatsinda bitanga inyungu kubakoresha no mubucuruzi:

Ku baguzi:

1. Kugabanuka gukomeye: Abaguzi barashobora kubona ibicuruzwa na serivisi kubiciro bigabanutse cyane.
2. Ubuvumbuzi: Guhura nubucuruzi bushya nubunararibonye bashobora kuba batavumbuye ukundi.
3. Icyoroshye: Kubona byoroshye kubintu bitandukanye kumurongo umwe.

Kubucuruzi:

1. Kwamamaza: Guhura numubare munini wabakiriya bashobora kugiciro gito.
2. Kongera ibicuruzwa: Birashoboka kubunini bunini bwo kugurisha mugihe gito.
3. Abakiriya bashya: Umwanya wo gukurura abakiriya bashya bashobora guhinduka bisanzwe.

Inzitizi no kunengwa:
Nubwo byamenyekanye bwa mbere, uburyo bwo kugura itsinda bwahuye nibibazo byinshi:

1. Kwuzura kw'isoko: Iterambere ryihuse ryatumye kwiyuzuza ku masoko menshi, bituma ibigo bigora.
2. Ubwiza bwa serivisi: Ibigo bimwe, byuzuyemo ubwinshi bwabakiriya kubyo batanga, ntibashoboye kugumana ireme rya serivisi.
3. Kugabanya inyungu yinyungu: Kugabanuka kwinshi birashobora kuganisha ku nyungu nkeya cyane cyangwa n’inyungu mbi ku masosiyete yitabira.
4. Ubudahemuka bw'abakiriya: Abaguzi benshi bakururwa gusa no kugabanywa kandi ntibabaye abakiriya basanzwe.
5. Umunaniro wabaguzi: Igihe kirenze, abaguzi benshi barengewe nubunini bwibitekerezo muri imeri zabo.

Ubwihindurize n'ibigezweho:
Uburyo bwo kugura amatsinda bwagiye buhinduka kuva aho bugereye mu ntangiriro ya za 2010:

1. Wibande kuri niches: Amatsinda menshi yo kugura amatsinda ubu yibanda kumirenge yihariye, nkurugendo cyangwa gastronomie.
2. Kwishyira hamwe nizindi ngero: Ibigo bimwe byahujije ibintu byo kugura amatsinda muburyo bwubucuruzi busanzwe, nkamasoko nimbuga za cashback.
3. Kwishyira ukizana: Gukoresha amakuru nubwenge bwubuhanga kugirango utange amasezerano yingirakamaro kubakoresha.
4. Kugura amatsinda yibigo: Ibigo bimwe bikoresha ubu buryo kugirango bigabanuke kugura byinshi kubakozi babo.
5. Igurisha rya Flash: Itangwa ryigihe gito hamwe nigabanuka rikomeye, ryatewe no kugura itsinda.

Ibitekerezo byemewe nimyitwarire:
Kugura mumatsinda nabyo byazamuye ibibazo byamategeko nimyitwarire, harimo:

1. Kwamamaza uburiganya: Guhangayikishwa nukuri kugabanurwa kwamamajwe.
2. Kurengera abaguzi: Ibibazo bijyanye no gusubizwa na garanti kubicuruzwa na serivisi byaguzwe binyuze mu kugura amatsinda.
3. Igitutu ku bucuruzi buciriritse: Kunegura byerekana ko icyitegererezo gishobora gushyira igitutu gikabije ku bucuruzi buciriritse kugirango butange ibiciro bidashoboka.

Umwanzuro:
Kugura amatsinda byagaragaje udushya twinshi muri e-ubucuruzi, butanga uburyo bushya bwo guhuza abaguzi nubucuruzi. Nubwo icyitegererezo cyahuye n’ibibazo kandi kigenda gihinduka uko ibihe bigenda bisimburana, amahame shingiro yububasha bwo kugura hamwe no kugabanya ingano aracyafite akamaro mubijyanye nubucuruzi bwa e-bucuruzi. Mugihe e-ubucuruzi bukomeje gutera imbere, birashoboka ko tuzabona uburyo bushya bwo guhindura no guhuza n'imiterere yo kugura itsinda, guhora dushaka guha agaciro abakiriya ndetse nubucuruzi.