Mu isoko rigenda rihiganwa kandi rishingiye ku bakiriya, serivisi nyuma yo kugurisha yaretse kuba icyiciro cya nyuma cy’ubucuruzi kandi yabaye isoko ikomeye yo guhanga udushya. Ibitekerezo byabakiriya, cyane cyane ibirego, bigaragaza, muburyo butaziguye, aho isosiyete ishobora gutera imbere. Ababona aya magambo gusa nko kunegura babura amahirwe yingirakamaro yo guhinduka.
Ubushakashatsi bwakozwe na PwC bwerekana ko abaguzi bagera kuri 32% bavuga ko bataye ikirango nyuma y’uburambe bubi. Ibi byohereza ubutumwa busobanutse neza ko kwirengagiza ibitekerezo ari, byibuze, bishobora guteza akaga.
Ibirego: ubutumire bwo guhinduka
Kurenza kwirinda igihombo gusa, kumva umukiriya ninzira itaziguye yo guhanga udushya. Isosiyete iha agaciro ibitekerezo nyuma yo kugurisha irashobora kumenya uburyo bwo kutanyurwa, kandi, kuva aho, ikagira ibyo ihindura bizana ibicuruzwa na serivisi byabo bihuye nibyifuzo bikenewe ku isoko. Raporo ya Deloitte ishimangira iki gitekerezo: amashyirahamwe agamije abakiriya, ugereranije, 60% yunguka kurusha ayadashyira imbere kumva abakiriya.
Byongeye kandi, kutanyurwa kwabakiriya bigaragaza ahantu hatabona bigoye kubimenya biturutse muri sosiyete. Iyo ikirego gisubiwemo, nticyerekana gusa inenge, ahubwo cyerekana amahirwe ahamye yo gukora ibintu muburyo butandukanye, kunoza uburambe ndetse, wenda, ndetse no gukora ibicuruzwa cyangwa serivisi bishya.
Nigute wahindura ibitekerezo muburyo bushya
Ariko nigute ushobora guhindura ibyo birego muburyo bushya? Intambwe yambere nugushiraho imiyoboro igerwaho kandi iboneye kugirango abakiriya bumve neza gusangira ubunararibonye bwabo, haba mubushakashatsi bwihuse, serivisi yihariye, cyangwa imbuga nkoranyambaga. Icyangombwa nuko itumanaho ryoroshye, rifunguye, kandi ridasobanutse.
Kurenza gukusanya ibitekerezo gusa, ni ngombwa kubisesengura neza. Ibikoresho bya CRM hamwe nisesengura ryamakuru bifasha gutunganya amakuru, ariko imyumvire yumuntu ikomeza kuba ingenzi kugirango tumenye neza, kumenya imigendekere, no gusobanukirwa nukuri inyuma ya buri kirego. Ukurikije iri suzuma, bisaba ubutwari nubwitonzi kugirango ushyire mubikorwa impinduka, uhindure inzira, wongere ushushanye ibicuruzwa, utoza amakipe, cyangwa utekereze ku ngamba zose.
Kandi ntibihagije guhindura gusa: ni ngombwa kubwira umukiriya ko igitekerezo cyangwa kunegura byatumye habaho iterambere nyaryo. Uku gukorera mu mucyo gushimangira ubumwe no guhindura umuntu wahoze atanyuzwe akunganira ikirango. Uru ruzinduko rwiza rwo gutega amatwi, guhinduka, no gutanga ibitekerezo nibyo shingiro ryumuco ugezweho, wihuta, kandi ushingiye kubakiriya.
Imyifatire yemeza inyungu zo guhatanira.
Guhindura ibitekerezo mubyashya rero ntabwo ari bike kubijyanye no kuzimya umuriro nibindi bijyanye no gukomeza gutega amatwi gukora kandi guhoraho, ibyo bigatuma sosiyete ihora ihindagurika. Mubihe iyo uburambe bwabakiriya arimwe mubitandukanya bikomeye kurushanwa, abazi gutega amatwi no kwigira kubibazo bahora imbere.
Ibigo bishora muriyi mitekerereze byunguka inyungu zisobanutse: ubudahemuka bwabakiriya, gushimangira izina, hamwe nubushobozi bwo guhuza vuba nimpinduka zamasoko. Nyuma ya byose, nkuko amakuru hamwe nibikorwa byiza byamasoko byerekana neza, guhanga udushya ntibikiri amahitamo, ahubwo birakenewe kubashaka gukomeza kuba ingirakamaro no guhatana.
Guha agaciro ibitekerezo. Umva, gusesengura, no gukora. Ubu buryo, isosiyete yawe ntabwo ikemura ibibazo gusa ahubwo inatanga inzira yiterambere rirambye binyuze mu guhanga udushya.
