Ingaruka zubwenge bwubwenge mukuzamuka kwuburiganya bwa digitale muri Berezile.

Tekereza kwakira amajwi yakozwe neza cyane mubyamamare bisaba ubufasha bwamafaranga kubwimibereho, cyangwa ugashaka urubuga rusa nububiko buzwi butanga ibicuruzwa bitemewe. Aya ni amwe mumayeri akomeye abanyabyaha bakoresha ubwenge bwa artile (AI) kugirango bashuke amamiriyoni yabanyaburezili buri munsi.

Nk’uko ubushakashatsi bwakorewe ku rubuga rwa BrandMonitor hagati ya Werurwe na Gicurasi uyu mwaka bubitangaza, 529 kuri 628 byakurikiranwe byibasiwe na domaine ziteye inkeke, kandi mu manza 405, hagaragaye imbuga za interineti mpimbano zikora uburiganya. Ibirango 50 byibasiwe cyane byanditseho impuzandengo ya domeni 86 zimpimbano zakozwe mugihe cyiminsi 90 gusa. Ikoranabuhanga risezeranya guhindura ejo hazaza ririmo gukoreshwa mu buriganya bukomeye, bitera icyorezo cya digitale gitera abakiriya n’ubucuruzi kuba maso.

Imwe mumpamvu nyamukuru zitera kwiyongera kwa AI itwarwa nuburiganya bwa digitale ni impinduramatwara yayo, nta mbibi zigaragara kumirenge no kuyikoresha irashobora gukoresha. Nuburyo butandukanye bwuburiganya bwa digitale, byose bikurikiza intambwe zisanzwe:

1. Ikusanyamakuru: Abagizi ba nabi babona amakuru yihariye n’imari ku baguzi no mu bucuruzi binyuze mu kumeneka, kuroba, na malware.
2. Amahugurwa ya AI: Ukoresheje amakuru yakusanyijwe, AI yatojwe kumenya imyitwarire no kwigana imvugo yumuntu.
3. Iyicwa: AI itangiza uburiganya, gukora imyirondoro yimpimbano, kohereza ubutumwa bwihariye, no kwigana ibikorwa byo kumurongo kubeshya abahohotewe.

Ubushakashatsi bwakozwe ku isi hose kuri Omnichannel Digital Fraud Trends bwakozwe na TransUnion mu 2023, kugerageza uburiganya bwa digitale bwiyongereyeho 80% ku isi kuva mu mwaka wa 2019. Iyo bufatanije na AI, ubwo buriganya bugenda burushaho kuba bwiza kandi bwemeza abakoresha. Muri Berezile, igice cya mbere cya 2024 cyanditseho 800.000 bagerageje kuriganya.

Ingero z'uburiganya muri Berezile

Kuri Mercado Livre , kurugero, abagizi ba nabi bakora imyirondoro yimpimbano irimo amafoto nibisobanuro byiza byakozwe na bots, bigatuma abaguzi bakora ibikorwa byuburiganya. Mu masosiyete atwara abagenzi nka Uber na 99 Táxi , AI ikoreshwa mu kwigana ingendo za fantom, itanga amafaranga adakwiye kubakiriya ninyungu zitemewe kubashuka.

Nubwo ibishoboka bitandukanye, ubwoko bumwebumwe bwuburiganya buramenyekana kubakoresha, harimo:

1. Guhindura ubutumwa bwuburobyi : AI isesengura amakuru yuwahohotewe, nkamateka yubuguzi, inyungu, nimyitwarire ya interineti, kugirango ikore ubutumwa bugamije cyane. Uku kwimenyekanisha bituma bigora kumenya uburiganya, kuko ubutumwa bugaragara bwemewe kandi bujyanye nuwahawe.
2. Abafasha b'impimbano: Impimbano z'ibinyoma zishuka abantu mu gutanga amakuru yoroheje, nk'amakuru ya banki cyangwa ijambo ryibanga. Ubwenge bwa artile butuma abafasha gusubiza muburyo busanzwe no guhuza nibibazo byabakoresha, bigatuma barushaho kwemeza.
3. Deepfakes hamwe nijwi ryijwi : AI ikoreshwa mugukora ibinini byimbitse, ari videwo mpimbano cyangwa amajwi agaragara nkukuri. Iri koranabuhanga ni impungenge zigenda ziyongera, cyane cyane nko mu matora, aho ikwirakwizwa ry'amakuru y'ibinyoma rishobora kugira ingaruka zikomeye. Muri Gashyantare uyu mwaka, Urukiko Rwisumbuye rw’amatora rwemeje kugabanya ikoreshwa rya AI mu kwiyamamaza.

Amakuru nuburezi nibyingenzi mukurinda uburiganya bwa digitale. Abakoresha bakeneye kumenya neza uburyo aba buriganya bakora kugirango barusheho kugenzura ibyemezo byabo, bityo birinde uburiganya nibibazo byose bizana nabo.

Byongeye kandi, kugirango twumve neza urugero rwuburiganya bwa digitale buterwa nubwenge bwubuhanga, ni ngombwa gusesengura imanza zifatika zerekana ingaruka zibi bikorwa. Ingero zimwe zidasanzwe zirimo amasosiyete manini yo muri Berezile yerekana uburyo ayo mashyirahamwe yibasiwe nuburiganya buhanitse, akoresha intege nke z’abaguzi ndetse n’ibirango ubwabyo:

1. Mercado Livre: Abagizi ba nabi bakoresha AI kugirango bakore imyirondoro mpimbano irimo amafoto nibisobanuro byiza byakozwe na bots, bituma abaguzi bakora ubucuruzi nabacuruzi badahari. Byongeye kandi, bakoresha AI mugukora ibicuruzwa byamamaza ibicuruzwa, gukurura abaguzi no gukusanya amakuru yihariye n’imari.
2. Vans: Abagizi ba nabi barimo gukora imbuga za interineti zigurisha ibicuruzwa bya Vans ku giciro kidashoboka, bakoresheje AI mu kumenyekanisha izi mbuga no kubeshya abakiriya.
3. Fleury: Uburiganya bwo gukoresha uburiganya ukoresheje AI yashutse abakozi ba Fleury Group, bikavamo amakuru yamakuru.
4. ENEM 2024: Urubuga rwimpimbano rwigana Urupapuro rwabitabiriye ENEM rwatumye abakoresha benshi bishyura amafaranga yo kwiyandikisha kubizamini, bingana na 85 reais kumuntu.
5. Starlink: Isosiyete ikora interineti ya satellite ya SpaceX, ifitwe na Elon Musk, ihora yibasirwa n'uburiganya n'uburiganya. Mu rutonde rwacu rwo gukurikirana buri munsi, twasanze domaine 523 ziteye inkeke zijyanye na Starlink, 152 muri zo zirakora. Hafi ya 44% yibibazo byerekeranye nisosiyete bifitanye isano nurubuga rwibinyoma.

AI nigikoresho cyo kwirwanaho.

Nkuko ubwenge bwubukorikori bushobora gukoreshwa muburiganya, nabwo ni umufatanyabikorwa ukomeye mukurwanya. Ni ngombwa kumenya akamaro ko gutunga ikoranabuhanga ryateye imbere gusa, ariko no kumenya kubishyira mu bikorwa neza, binyuze muburyo bukomeye bwo kumenya no gusesengura imyitwarire.

Icyorezo cy’uburiganya bwa digitale muri Berezile, giterwa n’ubwenge bw’ubukorikori, ni ikibazo kigenda gisaba kwitabwaho buri gihe no guhuza ibikorwa hagati y’amasosiyete, guverinoma, n’abaguzi. Gusa binyuze mumakuru, uburezi, no gukoresha ubwenge muburyo bwikoranabuhanga dushobora gukumira iyi ntera yibyaha bya digitale no kurinda amakuru yacu nigihe kizaza.