Isoko rishya ryo kwamamaza no kugurisha Panorama 2025, ryaturutse kuri Sitasiyo ya RD, ryerekanye imibare igomba kuba umuburo ku muyobozi uwo ari we wese w’ubucuruzi: 71% by’amasosiyete ntabwo yageze ku ntego zayo zo kwamamaza mu mwaka ushize, umubare ukaba uhagije ku buryo wakuye ibicuruzwa kuri autopilot hanyuma ugasubiza ingamba hagati mu biganiro. Inyuma yiyi mibare hari ikibazo cyimiterere irenze kwemeza ibikoresho cyangwa kuboneka kwikoranabuhanga.
Ikibuze mumashyirahamwe menshi ni ingamba zihuriweho zishobora guhindura ibikorwa byo kwamamaza mubisubizo byubucuruzi. Raporo imwe irerekana ko 33% by'amasosiyete agikora nta ntego zisobanutse, mu gihe 34% asobanura "kubyara ibicuruzwa" nk'ibyingenzi byambere. Itandukaniro riri hagati yintego nimyitozo ryerekana gutandukana biteye impungenge, aho ibigo byifuza gutera imbere bidafite gahunda ihamye yo kugerayo.
Uku kuri kwerekana kwerekana byihutirwa gusubiramo uruhare rwo kwamamaza mubigo. Ntibishobora kugaragara nkurwego rushyigikirwa, rugarukira mugukora ubukangurambaga cyangwa gucunga imiyoboro, ahubwo ni imbaraga zifatika zishinzwe gutanga amahirwe no guteganya ubucuruzi. Kwamamaza bigomba kugira uruhare mugusobanura intego, kubaka inzira, no guhuza ibikorwa byo kugurisha, kureba ko buri gikorwa kigira uruhare runini mu iterambere.
Iterambere ryubwenge bwubukorikori nindi ngingo ishimangira iki cyifuzo cyo guhuza, kubera ko, nkuko ubushakashatsi bubyerekana, barindwi kuri icumi babigize umwuga wo kwamamaza basanzwe bakoresha AI mugice runaka cyibikorwa byabo, byerekana gusimbuka gukomeye mubijyanye numusaruro nubushobozi. Ariko, udafite urufatiro rukomeye, nta tekinoroji ishobora gutanga ingaruka nyazo. AI, iyo ikoreshejwe idafite intego zisobanutse, nta guhuza uturere, kandi nta gahunda yubucuruzi isobanuwe neza, ikunda guhinduka ikindi gishoramari kidahuye nibisubizo.
Kenshi na kenshi, kudahuza hagati yo kwamamaza no kugurisha bikomeje kuba imbogamizi nyamukuru mu mashyirahamwe, kubera ko kwamamaza bitanga amasoko atujuje ibisabwa mu itsinda ry’igurisha, mu gihe itsinda ry’igurisha ridafite uburyo bwo kubona amakuru y’imyitwarire n’intego biturutse kuri aba bakiriya. Uku kubura guhuza kubyara gukora, gutakaza umutungo, no gutakaza amahirwe, bigatera uruziga rwo kudakora neza bibangamira imikorere yibikorwa byose.
Guhindura iki kintu bisaba kongera gutekereza ku rugendo rwose rwo kubyara ubucuruzi, guhuza ingamba, amakuru, no gushyira mubikorwa intego imwe. Kwamamaza bigomba gufatwa nkigice cyingenzi cyimashini yubucuruzi, ntabwo ari agace konyine. Ibi bivuze igenamigambi rihuriweho, gushyiraho intego zihuriweho, gukorana namakuru asangiwe, gukoresha ingamba zikoresha automatike nikoranabuhanga, kandi ikiruta byose, gukomeza gusesengura urugendo rwabakiriya, kuva gukurura kugeza kurangiza kugurisha.
Kurenza impinduka mubikorwa, bijyanye no guhindura imitekerereze. Ni ukumenya ko iterambere rirambye riterwa no kwamamaza byerekeranye no kugurisha, hamwe nicyerekezo cyubucuruzi nubushobozi bwo gutanga ibisubizo bihamye. Nta kugurisha gukomeye bibaho kubwamahirwe; ni ingaruka zitaziguye z'imirimo ihuriweho hagati y'itumanaho, ingamba, no gushyira mu bikorwa.
Ubushakashatsi bwa Sitasiyo ya RD bushimangira ibyo isoko yamaze kubona: ibigo bihura nimpinduka. Ibikomeza gukora bidasobanutse, kwishyira hamwe, hamwe nicyerekezo cyibikorwa ntibizashobora guhangana muburyo bugenda buterwa namakuru, bishingiye ku ikoranabuhanga, hamwe n’ibisubizo bishingiye ku bidukikije. Ku rundi ruhande, abumva ko kwamamaza no kugurisha ari ibice byuzuzanya bingana, kandi ko hamwe gusa bashobora kubaka ibiteganijwe, gukora neza, no kuzamuka kurambye, bizahagarara neza kugirango bagere ku bikorwa bihamye isoko risaba.
* Inzobere mu guteza imbere imishinga ihuza ibikorwa byo kwamamaza no guhanga udushya kugira ngo ibicuruzwa bihindurwe mu bucuruzi burushanwe cyane, Rico Araujo ni umuyobozi mukuru wa PX / Brasil, ikigo cy’inzobere mu kwamamaza ibicuruzwa, guhatanira umwanya, no kubyara ubucuruzi, kandi ni Umujyanama mu guhanga udushya.
