Ni kangahe wimuwe nubukangurambaga bwo kwamamaza? Abantu bahuza nabantu, ikintu kigenda kigaragara mubikorwa byamasosiyete kugirango bashimangire iyi marangamutima nabakiriya babo. Iyo ikirango kibashije guhindura ubutumwa bwacyo mu nkuru ishimishije, kireka kuba ubundi buryo bwo kwisoko kandi bigahinduka mubuzima bwabaturage, ikintu, iyo gikozwe neza, gishobora kuzana ibisubizo byiza kubirango no kumenyekanisha ibicuruzwa.
Abaguzi ba kijyambere barabimenyeshejwe, basabwa cyane, kandi bafite kwihangana gake kubirango "bisunika" ibicuruzwa. Turi mubihe byo kwimenyekanisha, intego, no gukorera mu mucyo, aho ibirango bishoboye guhindura abantu itumanaho no gutanga uburambe nyabwo biza imbere. Ibi, bifatanije no gukura kwubwenge bwubuhanga no kwikora, byatumye ibintu byabantu birushaho guha agaciro, byerekana akamaro ko guhuza ikoranabuhanga nubukangurambaga kugirango habeho uburambe butazibagirana butanga inyungu zipiganwa.
Muri iki gihe, ibigo byinshi bishyiraho amarangamutima akomeye kuburyo abakiriya babo bahinduka abafana nyabo, ntibahuza gusa nibicuruzwa cyangwa serivisi zitangwa gusa, ahubwo nabantu inyuma yabyo byose. Dukurikije ubushakashatsi bwa neuromarketing, ubukangurambaga bufite amarangamutima gusa bwakozwe inshuro ebyiri kimwe n’ibifite ishingiro gusa. Ariko kuvuga inkuru birenze ibyo guhuza amarangamutima gusa.
Iyo yubatswe neza kandi ifatanije ninkuru ivugwa neza, iyi sano ikangura ibyifuzo nibikenewe, bigatuma umukiriya amenya indangagaciro yikimenyetso, akumva ko yumva ububabare bwabo nibyifuzo byabo, ko abavugisha, kandi akamenya ko hari intego nini iri inyuma yu itumanaho - ikintu gishobora gufata icyemezo muguhindura ihinduka.
Ibicuruzwa bitanga umubano ukomeye byumva ingaruka kubicuruzwa. Erega, abakiriya b'indahemuka bakunda kugura kenshi no kurengera iyo sosiyete, babisaba umuryango n'inshuti. Byongeye kandi, ubudahemuka bufasha kugabanya sensibilité yo kugabanuka no kuzamurwa mu ntera, kuko wishyura ibyo ubona bifite agaciro. Abakiriya bumva ko basobanukiwe kandi bahabwa agaciro nabo ntibakunze guhinduka kubanywanyi, bityo bakazamura igipimo cyo kugumana.
None, ni gute amasosiyete ashobora gushimangira aya marangamutima kandi akabona inyungu zose? Tangira umenya umukiriya wawe byimbitse. Koresha amakuru kugirango wumve ingingo zabo zibabaza, ibyifuzo byabo, nimyitwarire yabo. Kurenza uko ibintu bikubiyemo, amahirwe menshi yo kubyara isano nyayo.
Hamwe naya makuru mu ntoki, wubake inkuru yukuri yo kuvuga inkuru. Vuga inkuru nyazo, hamwe nimiterere, ibibazo, n'amarangamutima. Ibisobanuro byiza birimo kuko byerekana ibihe mubuzima bwabateze amatwi, bitera impuhwe no kumenyekana. Inama yo kubaka ibi ni ugukoresha amarangamutima yabaguzi; nyuma ya byose, amarangamutima nko kuba, nostalgia, gutsinda ibibazo, hamwe nimpuhwe, iyo bikoreshejwe neza, bituma ubutumwa butibagirana.
Kora ibintu bitazibagirana, imiyoboro myinshi, utitaye kumurongo wakoreshejwe. Ubukangurambaga bugomba kwerekana imiterere yikimenyetso cyamarangamutima, kandi uburambe bugomba kuba butemba, butajegajega, kandi bukora ahantu hose. Ibi byose bigomba guhuzwa nintego isobanutse neza nindangagaciro, nkuko abaguzi ba kijyambere baha agaciro ibirango bifata igihagararo. Gukorera mu mucyo, kwishyira hamwe, kuramba, hamwe ninshingano mbonezamubano ninsanganyamatsiko zitera kwishora mugihe zivugishijwe ukuri.
Kusanya amakuru ashoboka kubyerekeye imyitwarire y'abakiriya bawe nibikenewe, wumve imbarutso ikora neza kubateze amatwi, upime ibisubizo, kandi wumve ingaruka zibi ukoresheje ibipimo byo guhindura. Ibicuruzwa bishoboye kuringaniza iyi si yombi (impamvu n'amarangamutima) hamwe ningamba hamwe na sensibilité ntabwo bizagurisha byinshi gusa, ahubwo bizagera no kubintu bifite agaciro: ubudahemuka kumarangamutima.
