Hamwe n’abaguzi barushijeho guhuzwa, ubucuruzi bwa Live bugaragara nkuburyo bushya bwo kuzamura ibicuruzwa kumurongo. Igitekerezo kiroroshye, gifite imbaraga, kandi kigira akamaro: guhuza imbaraga zo gutangaza imbonankubone no guhuza imbuga nkoranyambaga. Mugihe kizima, birashoboka kwerekana ibicuruzwa mugihe nyacyo, gusubiza ibibazo, gutanga promotion yihariye, no gushishikariza gusezerana.
Kurenza ububiko bwa digitale gusa, ubucuruzi bwa Live buhindura uburambe bwo guhaha mubirori. Imikoranire itaziguye itera kumva ko hafi yubucuruzi n’umuguzi, itumanaho ryabantu no gushimangira ikizere. Iyo abumva babonye ibicuruzwa bikoreshwa kandi bashobora kubaza ibibazo live, amahirwe yo guhinduka ariyongera cyane.
Mu nyungu zingenzi harimo kongera igipimo cyo guhindura, kwagura ibicuruzwa kugera, hamwe nubudahemuka bwabakiriya. Kugirango ubigereho, ni ngombwa gutegura inyandiko yerekana, kwemeza amajwi n'amashusho, kumenyekanisha ibyabaye mbere, kandi ikiruta byose, gukomeza ukuri mu itumanaho.
Ejo hazaza hacururizwa hifashishijwe imibare igenda ihuzwa nuburambe. Kandi muriki gihe, ubucuruzi bwa Live ntabwo ari inzira gusa - ni impinduramatwara muburyo bwo kugurisha no guhuza abaduteze amatwi.
