Mu myaka ibarirwa muri za mirongo, ibigo byizeraga ko urufunguzo rwo gusobanukirwa n’umuguzi ari ukubaza. Ubushakashatsi, ifishi, ishami rya serivisi zabakiriya, hamwe ninama yibitekerezo byari compas yo kuyobora ibyemezo. Ariko, igihe cyagaragaje ko, mugucuruza, umukiriya atazi buri gihe kwerekana neza icyo bashaka kandi akenshi ntagerageza. Guhitamo kwabo ntiguhubuka, amarangamutima, kandi guterwa n'imiterere. Kugirango utange agaciro nyako, ikirango gikeneye kurenga kubyavuzwe no gusobanura subtext. Uyu munsi, kuruta kumva, ikibazo gikomeye ni ugusobanura, kandi niho rwose ubwenge bwubuhanga butandukanya.
Ikoreshwa ryubwenge bwa artile mugucuruza riragenda ryiyongera kumuvuduko wihuse. Nk’uko ikinyamakuru Fortune Business Insights kibitangaza ngo biteganijwe ko iri soko rizava kuri miliyari 6.36 z'amadolari ya Amerika mu 2022 rikagera kuri miliyari 55.53 z'amadolari ya Amerika mu 2032, aho ikigereranyo cy'ubwiyongere bw'umwaka kirenga 30%. Inyuma y'iri terambere haribikenewe byihutirwa gusobanukirwa neza imyitwarire yabaguzi murwego rwo guhatana. AI itwemerera kurenga kubyavuzwe, gusesengura uburyo, igihe, n'impamvu umukiriya akora muburyo runaka. Ni itandukaniro hagati yo kubona igice cyamakuru no kumenya icyitegererezo.
Ubu bushobozi bwo gusesengura ntabwo butanga icyizere gusa, birakenewe. Mu bushakashatsi bwakozwe na Epsilon, 80% by'abaguzi bavuze ko bakunda ibicuruzwa bitanga uburambe bwihariye. Kandi kwimenyekanisha ntabwo bishingiye kubitekerezo. Bisaba guhuza amakuru afatika hamwe nibitekerezo bifatika - isura yo mumaso mububiko bwumubiri, gutindiganya kuri terefone, kwitwara kuri banneri kumurongo. Ubwenge bwa gihanga, binyuze mumiterere nko gusesengura ibintu, gutunganya ururimi karemano, no kureba mudasobwa, bifasha gushushanya ayo marangamutima no kuyahindura mubikorwa bifatika.
Abaguzi bakeneye ubu buryo bworoshye buragenda bugaragara. Ku bwa Capgemini, 74% by'abakiriya biteze ko ibicuruzwa byumva ibyo bakeneye ndetse n'ibyo bategereje. Ntabwo ari ugutanga ibicuruzwa byiza gusa, ahubwo ni ukumenya amarangamutima yumuguzi. Uku gusobanukirwa gushoboka birashoboka gusa hifashishijwe tekinoroji itezimbere gutegera, kunonosora ibisobanuro, no guhindura ubutumwa mugihe nyacyo.
Usibye kunoza uburambe, AI itanga ibisubizo bifatika. Raporo ya McKinsey yerekana ko ibigo byihariye imikoranire yabyo bishingiye ku bwenge bw’ubukorikori bishobora kongera ibicuruzwa bigera kuri 20% kandi bikazamura abakiriya kugera kuri 30%. Aberdeen Strategy & Research yerekana ko ibigo byubaka ingamba zishingiye kumajwi yabakiriya bikubye inshuro 3,5 kuzamuka hejuru yikigereranyo cyisoko. Iyi mibare ishimangira agaciro kingenzi ko gusobanukirwa neza nibyo umuguzi ashaka, nubwo batabivuga.
Iterambere rya AI mu gucuruza ntirigomba kubonwa gusa ko ari ikoranabuhanga, ahubwo ni ihinduka mubitekerezo. Abakomeje kwizera ko amakuru ari raporo gusa cyangwa ko gutega amatwi bikora bigarukira kuri serivisi zabakiriya kandi nyuma yo kugurisha bagumye muburyo butagishoboye kubahiriza isoko. Ibihe bishya bisaba byinshi. Irasaba kwitondera ibitavuzwe. Nukwumva kutagaragara, gufata ibyiyumvo, imigambi, hamwe nibisobanuro, bitandukanya ibirango bisanzwe nibitazibagirana.
* Wanderly Limeira ni Umuyobozi w’ibicuruzwa no guhanga udushya, ashinzwe iterambere rya HVOICE, n’umuyobozi mukuru wa HVAR, afite uburambe bwimyaka 30 hamwe n’amasosiyete yibanda ku guhanga udushya n’ibicuruzwa bya digitale.
