Hamwe no kwiyemeza no gutegura, birashoboka kongera inyungu no mugihe cyibibazo. N’ubwo imiterere ya politiki n’ubukungu muri Berezile, hamwe n’igihe cy’icyorezo cy’icyorezo, ba rwiyemezamirimo bo muri Berezile barigaragaza. Nk’uko ikinyamakuru Business Map Bulletin kibitangaza, mu 2022, igihugu cyarangije amateka y’ubucuruzi bushya, harimo imishinga iciriritse ndetse na ba rwiyemezamirimo ku giti cyabo (MEIs). Mu mezi ane ya mbere yumwaka, hashyizweho miliyoni 1.3 nshya.
Kubakora muri e-ubucuruzi, kugurisha byagabanutse muri uyumwaka, nyuma yiterambere mugihe cyo kwigunga no gufunga amaduka yumubiri. Ubushakashatsi bwakozwe n’ishyirahamwe ry’ubucuruzi bwa elegitoronike muri Berezile (ABComm) bwerekana ko mu gice cya mbere cy’umwaka wa 2022 habaye ubwiyongere bwa 5%, igihe hateganijwe ko abarenga 6% bagurishwa kuri interineti.
Muri iki gihe, abakorera mu gice bakeneye gushora imari mu ngamba zigamije kwaguka kuruta kugurisha kumurongo. Bakeneye kugera kubantu benshi bashaka guhuza ibyo bakeneye kurubuga rutandukanye. Ni ngombwa kwagura ibishoboka uhuza e-ubucuruzi nububiko bwumubiri, kiosque mumasoko, hamwe nisoko .
Amaduka agurisha imbonankubone atanga amahirwe yo gusuzuma ibicuruzwa, kugenzura ibikoresho, no guhura nibintu mbere yo gushora imari. Gukangura ibyumviro bitandukanye, nko gukoraho, kunuka, kumva, kureba, ndetse no kuryoherwa, birashobora gukora itandukaniro ryose muburambe bwo guhaha. Guhura kugiti cyawe birakirwa neza kandi byongera ubwizerwe bwubucuruzi. Kuganira nu mucuruzi ni ikintu kigira ingaruka ku rugendo rwo kugura umukiriya, niyo mpamvu amaduka yumubiri atanga iyi nyungu.
Iyo iduka riri kumuhanda, birashoboka gutanga uburambe bwihariye, wibanda kubicuruzwa n'umukiriya. Ariko kiosque munganda zicururizwamo hamwe nubucuruzi bwubucuruzi nayo itanga inyungu zimwe n amanota yo korohereza, kubera ko umuguzi ashobora kwita kubindi bibazo mubidukikije.
Isoko naryo , nubucuruzi bwubucuruzi bwahinduye ibicuruzwa kumurongo, bihuza abadandaza batandukanye nabakiriya. Nk’uko ubushakashatsi bwakozwe na Ebit Nielsen bubitangaza, ibi bidukikije bikorana bimaze kugera kuri 78% bya e-ubucuruzi muri Berezile. Byongeye kandi, ubu buryo bwo kugurisha nimwe mubyo abakiriya bakunda.
Ubushakashatsi bwakozwe n’isosiyete y’Abafaransa Mirakl, 86% by’Abanyaburezili bagaragaza amasoko ari inzira ishimishije yo kugura kuri interineti. Ibi bitanga andi mahirwe kuri ba rwiyemezamirimo kugira imbaraga no kurenga e-ubucuruzi gakondo - guhuza ibishoboka bitandukanye nubucuruzi bwabo.
