Gushora imari muri ESG (ibidukikije, imibereho myiza, n’imiyoborere) ntibishobora kandi ntibigomba kuba amayeri yo kwamamaza gusa kugirango ishusho yikigo cyangwa "gukina neza" kurubuga rusange. Gukunda no kureba ntabwo bihindura isi. Ntanubwo bakomeza izina mugihe habaye kubura guhuza hagati yimvugo nimyitozo. ESG nyayo isaba intego, intego, no kwiyemeza nyabyo ingaruka nziza.
Biroroshye kugwa mubishuko byo gutangiza imbuga nkoranyambaga n'amafoto meza, disikuru zishishikaje, hamwe na hashtags igezweho. Ariko bigenda bite iyo urumuri rumaze gucika cyangwa ikibazo kibaye? ESG ntishobora kuba kubyerekeye imikorere. Igomba kuba ijyanye no guhuzagurika. Ntabwo ari ukugaragara ko ufite inshingano, ahubwo ni inshingano nubwo ntawe ureba.
Ikigo ngishwanama Sustainalytics giherutse kwerekana ko 50% by'amasosiyete afite intego za ESG adafite imiyoborere y'imbere ijyanye n'imihigo rusange, bigabanya imikorere n'imitekerereze y'ibyo bikorwa. Byongeye kandi, ukurikije ubushakashatsi ku isi bwakozwe na PwC, ihuriro ry’ubugenzuzi n’ibigo ngishwanama, 78% by’abashoramari bavuga ko bashobora kugurisha imigabane mu masosiyete agira uruhare mu gusana ibyatsi, bishimangira akamaro k’intego zisobanutse kandi zigenzurwa.
Gukaraba ESG, iyo ibigo bikoresha amagambo ahinnye ya ESG gusa nkigikoresho cyo kwamamaza bidakoresheje uburyo bunoze kandi bwubatswe, byabaye imwe mu ngaruka zikomeye zo kwizerwa kuri gahunda irambye. Iyo ishyirahamwe ryamamaje ubukangurambaga bushingiye ku bidukikije, imibereho myiza, cyangwa imiyoborere gusa "kugaragara nkinshingano," bidakorwa neza kandi neza, bigira uruhare mu gupfobya insanganyamatsiko kandi bigabanya icyizere rusange n’abashoramari. Ibi bikorwa byo kwisiga, akenshi biherekejwe namagambo yubusa na raporo za dogiteri, bitanga imyumvire yamahirwe. Aho kubyara agaciro, ibikorwa nkibi bigabanya izina ryikigo kandi, cyane cyane, guha agaciro ESG muri rusange. Rubanda rumenyesha mugihe hari itandukaniro hagati ya disikuru nukuri, kandi ibyo birashobora gutuma habaho boýkot, iperereza ryubuyobozi, hamwe nikibazo cyicyubahiro bigoye guhinduka.
Ingaruka mbi ntizagarukira gusa ku isosiyete ikora "gukaraba." Iyo amashyirahamwe menshi yemeye ubu buryo butagaragara, isoko yose iba yandujwe nubwoko bumwe bwo gusebanya. Abashoramari barushijeho gushidikanya, inzego zishinzwe kugenzura zikaza ibisabwa, kandi abaguzi batengushye amasezerano arambye. Igisubizo nuko ibigo bikora cyane kandi bigashora mumahinduka yimiterere bikarangira bihujwe hamwe nibyamamaza gusa. Uru rujijo rugira ingaruka ku kubona imari irambye, bigabanya uruhare rwa sosiyete sivile, kandi bidindiza iterambere ryingenzi. Muyandi magambo, gukaraba ESG ntabwo bigira ingaruka gusa, ni feri yiyoberanije kumajyambere.
Byongeye kandi, ishoramari ryose rya ESG rigomba gutegurwa hashingiwe ku rwego rwikigo. Ntabwo bimaze kwigana icyitegererezo cyateguwe cyangwa ibicuruzwa bitumizwa mu mahanga bidahuye nukuri kwubucuruzi. Twabonye byinshi "bitari muri ESG" ku isoko. Ibikorwa byumuryango mpuzamahanga birashobora kuba bidashoboka kubigo biciriritse, nibindi.
Byongeye kandi, ingengo yimari ihari hamwe n’imiterere yo hanze, nkibihe byubukungu, umutekano wa politiki, nibisabwa n'amategeko, nabyo bigomba gusuzumwa. ESG ntabwo ibaho mububwa. Irahari kwisi, hamwe nibibazo byayo, ingaruka, n'amahirwe. Kubwibyo, kumva realism ni ngombwa murugendo rwa ESG.
Isoko rya ESG ryagize ibibazo cyane cyane bituruka muri Amerika. Donald Trump agarutse kuri perezidansi ku ya 20 Mutarama 2025, hashyizweho umukono ku cyemezo cyo gukura Amerika mu masezerano y'i Paris. Byongeye kandi, habayeho gusenya byihuse amategeko y’ibidukikije, harimo kugabanya ibigo, kugabanya igenzura ry’ibyuka bihumanya ikirere, kuvanamo amagambo "siyanse y’ikirere" ku mbuga za interineti, kandi byorohereza kwemeza imishinga y’ibikomoka kuri peteroli ku butaka rusange. Iri hinduka ry’amategeko n’inzego ryatangije icyiswe "greenhushing", aho amasosiyete akomeza n’ishoramari rirambye ariko akirinda kuyita ESG cyangwa "icyatsi" kugira ngo agabanye ingaruka za politiki n'ingaruka mbi.
Mu rwego rw’ubukungu, ubuyobozi bwa Trump bwashyize mu bikorwa amahoro yagutse, aho ibicuruzwa bitumizwa mu mahanga hashingiwe ku gipimo mpuzandengo kigera kuri 15%, ibyo bikaba byarahungabanije urunigi rw’ibicuruzwa ku isi, byongera amafaranga yinjira, kandi bitera gushidikanya gukabije. Ikibazo cyavuyeho cyateje isoko ku isi muri Mata 2025, bigira ingaruka ku masosiyete yiyemeje ingufu z’isuku no guhindura imishinga irambye mu ishoramari rishobora guteza akaga.
Mu rwego rw'imibereho n'imiyoborere, ibyo bita S na G bya ESG, habayeho gusubira inyuma. Gahunda z’ubudasa, uburinganire, n’uburinganire (DEI) zavanyweho n’amabwiriza nyobozi, kandi Ishami ry’umurimo ryasabye amategeko abuza gahunda y’izabukuru gutekereza ku bintu bya ESG nkibisanzwe cyangwa kwerekana ingaruka zitandukanye z’amafaranga. Ihuriro ry’ibidukikije bya politiki byanga, inzitizi z’amategeko, hamwe n’ubukungu bw’imihindagurikire y’ubukungu byagabanije ubushake bw’ibigo n’abashoramari mu bikorwa bishinzwe. Mu gihe Uburayi n’ibice bya Aziya bikomeza umuvuduko w’inzibacyuho irambye, Amerika yagabanije uruhare rw’ubuyobozi ku isi muri ESG, igabanya ibice kandi bituma isoko rirambye rirushaho kuba ingorabahizi.
Kubwibyo, mbere yo kohereza, tegura. Mbere yo gusezerana, ihuza ingamba. ESG ihinduka ntabwo itangirana no kwamamaza, itangirana nimiyoborere. Ubushake, gukorera mu mucyo, n'imyitwarire ninshuti nziza kuri gahunda za ESG.
