Raporo yakozwe na HubSpot Urutonde ruhebuje rw'imibare yo kwamamaza kuri imeri mu 2022 yerekana ko kwamamaza imeri byinjiza amadorari 42 kuri buri dorari ryashowe. Ibi byerekana ROI 4.200%, byerekana ko uburyo bukoreshwa cyane kuruta mbere hose.
Hagati y’ibisasu byimbuga nkoranyambaga hamwe n’abaterankunga, ibigo byinshi birimo kuvumbura imbaraga zo kwiyamamaza kwa imeri neza. Ariko nigute iki gikoresho, kibonwa nabamwe nkigihe cyashize, cyongeye kugaragara kandi kigira akamaro mubikorwa byo kwamamaza? Igisubizo kiri muburyo bwihariye no gukoresha ubwenge bwubuhanga.
Hamwe nibikoresho byinshi bya CRM nibikoresho byikora, ibirango birashobora gukora ubukangurambaga bugamije cyane, kunoza uburambe bwabakiriya no kongera igipimo cyo guhindura. Amikoro yemerera ibigo gukoresha amakuru yabaguzi kugirango yohereze ubutumwa mugihe gikwiye, hamwe nibirimo byinshi.
Kwishyira ukizana ni urufunguzo rwo gutsinda.
Mubice byuzuye bya digitale, kwimenyekanisha byabaye itandukaniro ryingenzi mumiryango. Ibikoresho bya AI birashobora gusesengura imyitwarire yabakoresha no kohereza ubutumwa bujyanye na buri mwirondoro. Kuva kumurongo wibisobanuro bya imeri kugeza kubirimo no gutanga, ibintu byose birashobora guhinduka kugirango bikurure ibitekerezo kandi bitange gusezerana.
Kurugero, nukwitegereza imyitwarire yumukiriya, nkibyo baguze mbere cyangwa bagaragaje inyungu, iduka ryimyenda irashobora kohereza promotion yihariye, byongera amahirwe yo guhinduka. Uku kwimenyekanisha ntabwo kunoza ibisubizo gusa ahubwo binashimangira umubano nabaguzi.
Igihe cyuzuye
Ikindi kintu cyingenzi mugutsinda kwamamaza imeri nigihe cyo kohereza. Hamwe na miriyoni za imeri zoherejwe buri munota, kubona igihe neza birashobora gukora itandukaniro. Ibikoresho bya digitale birashobora kumenya ibihe abahawe amahirwe yo gufungura no gukorana nubutumwa.
Mu gusesengura igihe abakiriya basanzwe bafungura imeri zabo cyangwa bakitabira ibikorwa byo kugura, ibirango birashobora guteganya ubukangurambaga bwabo "umwanya mwiza."
Ibirimo bijyanye: inzira yihuse yo gusezerana
Usibye igihe cyiza, imeri imeri ni ngombwa cyane. Amakuru yingirakamaro, ibyifuzo byihariye, hamwe no gufata ibikubiyemo no gukomeza ibitekerezo byababajijwe. Segmentation kandi yemerera ibigo gukora imishinga igamije, itanga neza ibyo buri tsinda ryabakiriya ryifuza.
Igihe kizaza cyo kwamamaza imeri
Ukuri nuko kwamamaza imeri biri kure cyane. Hamwe nisoko, ryarahindutse kandi, hifashishijwe ikoranabuhanga rishya, ryabaye igikoresho gikomeye.
Hamwe nuburyo bwateguwe neza bwibanda kubikenerwa n’abaguzi, ingamba zizakomeza kuba inshingano zo kumurika ibigo mubidukikije. Phoenix yagarutse. Birakenewe gusa gutozwa neza.
