Mu myaka yashize, e-ubucuruzi bwaretse kuba inzira yoroheje kubakoresha bahuze kandi yigaragaje nkimwe mubitera ubukungu bwisi yose. Muri Berezile, imibare irashimishije. Muri 2023 honyine, e-ubucuruzi bwinjije miliyari 349 z'amadolari y'Amerika, kandi ibiteganijwe byerekana ko bizagera kuri miliyari 557 z'amadolari ya Amerika mu 2027 (E-Marketer, 2024). Ariko niki gikomeza iri terambere? Ntabwo ari inzibacyuho yo gukoresha kuri digitale gusa: ni impinduramatwara ituje ikorwa namakuru, automatike, nubwenge bwubuhanga.
Iyi phenomenon irashobora kugaragara kumpande ebyiri zingenzi. Ku ruhande rumwe, hariho ihinduka ryimyitwarire yabaguzi, igenda ihitamo uburyo bworoshye bwo kugura kumurongo. Ku rundi ruhande, ibigo biratekereza ku buryo bikora, bigakoresha ikoranabuhanga ridatezimbere gusa inzira ahubwo rikanakora uburambe bwo guhaha bwihariye kandi bunoze. Urugero ni kwagura m-ubucuruzi, ubucuruzi hakoreshejwe ibikoresho bigendanwa, biteganijwe ko uziyongeraho 70% mu myaka ine iri imbere (Exame, 2022), bikomatanya nkinkingi y’ibanze y’ubucuruzi bwo muri Berezile.
Inyuma y'izi mpinduka, amakuru afite uruhare runini. Uyu munsi, buri kanda, gushakisha, cyangwa igare ryubucuruzi ryatereranye ryerekana amakuru yingirakamaro kubaguzi. Ibigo bishobora gufata no gusobanura aya makuru byiteguye neza gutegereza ibyifuzo, guhanura ibizagerwaho, no gutanga ibicuruzwa mugihe gikwiye. Ubushakashatsi bwakozwe na McKinsey bwerekanye ko ubucuruzi bushingiye ku makuru bushobora gukuba inshuro zigera kuri 23 gukurura abakiriya bashya ndetse n’inshuro 19 zikunguka.
Ariko ntabwo gukusanya amakuru gusa bihindura umukino; ni ibyakozwe hamwe naya makuru. Ubwenge bwa artile nibikoresho byikora, kurugero, byemerera ibigo guhindura aya makuru mubikorwa bifatika. Tekereza ubukangurambaga bwamamaza buhuza mugihe nyacyo bushingiye ku myitwarire y’abaguzi, cyangwa ibiganiro bitanga serivisi zabakiriya bisanzwe kuburyo umukiriya atamenya ko bavugana na mashini. Kurenza imigendekere gusa, ibi bisubizo bimaze kuba impamo kubigo byinshi, bivuga ko kwiyongera gukomeye mubikorwa no guhaza abakiriya.
Bite ho ku bucuruzi bwimbitse? Ihuriro ryongerewe kandi ryukuri ritangiye kuzana abaguzi mububiko - nubwo mubyukuri. Hamwe nibikoresho nka Apple Vision Pro nibindi bisa, uburambe bwo guhaha buragenda bwumvikana, butuma abakiriya "bagerageza" ibicuruzwa mbere yo kubigura. Uru rwego rwimikoranire rusezeranya guhindura e-ubucuruzi mumyaka iri imbere.
Nubwo hari byinshi byateye imbere, nta mwanya wo kwinezeza. Gukoresha tekinoroji, nubwo ari ngombwa, bisaba igenamigambi. Ibigo bishora imari muri data na automatike ntabwo bihindura imikorere yabyo gusa: birategura ejo hazaza h'isoko. Kandi ejo hazaza ntabwo ari ubushake. Nk’uko Deloitte abitangaza ngo automatike irashobora kugabanya ibiciro kugera kuri 30%, mu gihe ubushakashatsi bwa Salesforce bwerekana ko kwiyongera kwa 12% mu guhaza abakiriya mu bakorana n’ibikorwa byikora.
Mugihe kimwe, birakenewe kubona umuguzi nkigice cyingenzi cyimpinduka. Ntabwo ari abahawe udushya gusa, ahubwo ni n'umukozi ubatwara. Ibyo basaba kuborohereza, gukora neza, no kwimenyekanisha bikomeje gusobanura imipaka yibyo e-ubucuruzi bushobora gutanga.
Ubwanyuma, e-ubucuruzi bwigihe kizaza burimo kubakwa. Ikoranabuhanga rifungura imiryango mishya, ariko nuburyo ibigo bikoresha ibyo bikoresho bizagena uzayobora iri soko ryihuta. Kubacuruzi nibirango, ubutumwa burasobanutse: igihe cyo gukora nubu, mbere yuko ejo hazaza harengana.
