Kwinjiza ubunararibonye bwa digitale byabaye imwe mu nkingi zingenzi kubigo bishaka gukurura gusa ahubwo no kugumana abakiriya mubijyanye na e-ubucuruzi bwubu. Mubidukikije aho imikoranire yabaguzi iboneka ahantu henshi, gutanga ubunararibonye kandi bufatika nibyingenzi kugirango abakiriya banyuzwe kandi badahemuka.
Ni muri urwo rwego, ibisubizo nka omnichannel hamwe nubucuruzi bwa porogaramu bigira uruhare runini, bitanga urugendo rwubucuruzi ruhujwe bihujwe nibyifuzo byabaguzi ba kijyambere.
Ni ngombwa kwibuka ko kwinjiza imibare muri e-ubucuruzi birenze guhuza imiyoboro yo kugurisha. Nijyanye no kurema urusobe rwibinyabuzima aho amakuru n’imikoranire bitembera hagati y’ibintu bitandukanye, nk'ububiko bw’umubiri, imbuga za interineti, porogaramu, imbuga nkoranyambaga, na serivisi z’abakiriya. Ubu buryo butuma abakiriya bagira uburambe buhoraho, batitaye aho bahitamo nuburyo bahitamo kuranga.
Dukurikije amakuru yaturutse muri Deloitte , abaguzi bimuka hagati yimiyoboro itandukanye yububiko bumwe bakoresha 82% ugereranije n’abakoresha uburyo gakondo bafite aho bahurira. Ibi biterwa nuburyo bwo gukomeza no korohereza uburambe bukomatanyije butanga, kongera icyizere cyabakiriya mubirango, bityo, agaciro kabonetse.
Ariko mubyukuri ni iki ? Igitekerezo cya omnichannel bivuga guhuza ibidukikije kumurongo no kumurongo wa interineti, bituma abakiriya bagenda byoroshye hagati yimiyoboro yo kugura. Urugero rwiza ni uburyo bwo kugura ibicuruzwa kumurongo no kubitwara mububiko bwumubiri ( gukanda no gukusanya ) cyangwa no gusubiza ibicuruzwa byaguzwe kumurongo mububiko bwumubiri.
Byongeye kandi, gucuruza imiyoboro myinshi nayo itezimbere ibarura ryibonekeje, byorohereza abakiriya kumenya aho babona ibyo bakeneye, haba mububiko hafi cyangwa kubitanga byihuse. Ibi ntabwo byongera kunyurwa kwabakiriya gusa ahubwo binagabanya ibiciro byakazi mukurinda ububiko no guhitamo gucunga neza ibarura.
Porogaramu ya e-ubucuruzi, izwi kandi nkubucuruzi bwa porogaramu , yabaye igikoresho cyingenzi cyo kuzamura uburambe bwabaguzi. Hamwe numubare munini wabakoresha bahitamo guhaha binyuze muri terefone zabo zigendanwa, porogaramu zitanga ibidukikije byihariye, byihuse, kandi bifite umutekano.
Guhuza porogaramu hamwe na e-ubucuruzi byemerera ibicuruzwa kohereza imenyekanisha ryihariye, gutanga promotion yihariye, no gutanga uburambe bwo gushakisha bujyanye nimyitwarire y'abakoresha. Nk’uko App Annie ibivuga, abaguzi bagura binyuze kuri porogaramu bakunda gukoresha amafaranga agera kuri 20% ugereranije n’abakoresha imbuga za desktop, bagaragaza amahirwe yo kongera amafaranga atangwa n’ubucuruzi bwa porogaramu .
Kugirango guhuza imiyoboro bigende neza, ni ngombwa gushora imari mu ikoranabuhanga rituma abantu babona icyerekezo kimwe. CRM ( Imicungire yimikoranire yabakiriya ) hamwe na CDP ( Data Data Platform ) ibikoresho nibyingenzi mubikorwa, kuko byemerera ibigo guhuza amakuru no gutanga itumanaho ryemeza kandi ryihariye.
Byongeye kandi, isesengura ryamakuru rituma bishoboka kumva neza imyitwarire yabaguzi muri buri muyoboro, kumenya ingingo zo guterana amahirwe n'amahirwe yo gutera imbere. Kurugero, hifashishijwe algorithms ya Artificial Intelligence (AI), birashoboka guhanura igihe gikwiye cyo gutanga promotion cyangwa guhindura ibicuruzwa ukurikije ibikenewe muri buri karere.
Mugihe ikoranabuhanga rikomeje kugenda ryiyongera, ibyifuzo byabaguzi kuburambe burenze urugero kandi byihariye biteganijwe kwiyongera. Gushora imari muburambe bwa digitale rero birakenerwa nkibigo byifuza kwigaragaza kumasoko ya e-bucuruzi yapiganwa. Ibicuruzwa uzi gukoresha ubushishozi ibikoresho bihari bizategurwa neza gutanga urugendo rwo guhaha ruhuza umwirondoro n'ibikenewe bya buri mukiriya, byemeza gusa ibisubizo byiza byo kugurisha, ariko kandi n'umubano muremure kandi w'agaciro hamwe n’umuguzi.
