Imyitwarire y'abaguzi mugihe cyibiruhuko irahinduka hamwe niterambere ryikoranabuhanga, kugurisha ibicuruzwa, no guhindura ingeso zabaguzi. Ubushakashatsi buherutse gukorwa na NielsenIQ, hafi 67% by'Abanyaburezili bavuga ko bateganya amafaranga kugira ngo bagure impano mu bihe bidasanzwe nk'umunsi w'ababyeyi, Noheri, n'umunsi w'abakundana. Ibi ntibigaragaza gusa akamaro kibi bihe byubucuruzi ahubwo binagaragaza ingamba zifatika neza zo gukurura no kugumana abakiriya. Imikorere yubucuruzi, yaba iyumubiri cyangwa iyimibare, yatewe no guhuza kuzamurwa mu ntera, kwimenyekanisha, hamwe nubunararibonye bwo guhaha.
Mubintu byingenzi bigira ingaruka kumyanzuro yabakiriya harimo gutanga byihuse, ubwiza bwibicuruzwa, nuburambe. Hamwe no kwihuta kwa e-ubucuruzi, ubworoherane bwamenyekanye cyane: abaguzi biteze igihe gito cyo gutanga, guhitamo gahunda, hamwe nuburyo bworoshye. Indi ngingo igenda yongerwaho imbaraga ni kwimenyekanisha. Impano zishobora gutegurwa hamwe nibindi bintu nka shokora, ibikinisho byo gukinisha, ibinyobwa, cyangwa buji ihumura biragaragara kugirango bitange ubwitonzi no kwitabwaho. Ubu bwoko bwo gutandukana buraboneka mubyiciro nkindabyo, ibiseke byimpano, kwisiga, nibikoresho byo munzu, cyane cyane mumiyoboro ya digitale, itanga uburyo bworoshye bwo guhinduka mugihe cyo kugura.
Kuzamurwa no kugabanywa bikomeza kuba ibintu byingenzi muguhitamo kugura ibicuruzwa. Ntabwo bazamura ibicuruzwa mugihe gito gusa, ahubwo banagira uruhare mubudahemuka bwabakiriya, mugihe batanzwe muburyo buteganijwe. Ubundi buryo bukomeye ni ugutanga ibitekerezo byimpano. Abaguzi benshi bafite gushidikanya kubyo kugura, nibirango bishobora kubayobora muguhitamo gutondekanye, urutonde rwinsanganyamatsiko, hamwe nibikoresho byateguwe birangira byorohereza urugendo rwo kugura no gushimangira umubano nabakiriya. Izi nama zirashobora gukwirakwizwa ahantu hagurishwa, imbuga nkoranyambaga, imeri, hamwe n’iyamamaza rya digitale.
Mu rwego rwo kwizihiza ibihe, igenamigambi ni ngombwa kugirango ibicuruzwa bigerweho. Gukurikiza gusa ikirangaminsi ntibihagije: ugomba gutegura ibarura, guhugura itsinda ryawe, no guhuza ibikorwa byose byo kwamamaza no gukora kugirango utange uburambe butagira inenge. Gutegereza nabyo bigira icyo bihindura. Gushiraho igihagararo imbere yabanywanyi hamwe nicyayi, kugabanyirizwa abakiriya biyandikishije, hamwe nubukangurambaga bugamije gufasha abumva.
Abacuruzi barimo gusarura ibisubizo byingenzi muri 2025, bayobowe neza ningamba zakozwe neza kumatariki yo kwibuka. Urugero, ku munsi w'abakundana, hiyongereyeho 11.3% mu kugurisha ugereranije na 2024, nk'uko ubushakashatsi bwakozwe na Itaú Unibanco bubitangaza. Pasika nayo yitwaye neza, hiyongereyeho 6.4% byateganijwe ukurikije Cielo Expanded Retail Index (ICVA), ihindura igabanuka ryanditswe mu mwaka ushize. Umunsi w’ababyeyi wagaragaye cyane: bivugwa ko abarenga kimwe cya kabiri cy’abaturage ba Berezile baguze impano kuri iyo tariki, impuzandengo yakoreshejwe hagati y’amadolari 250 na $ 450 kuri buri muntu, nk’uko amakuru yavuye mu bushakashatsi bwakozwe n’ishyirahamwe ry’abayobozi bashinzwe ubucuruzi (CNDL) na SPC Brasil abitangaza.
Izi mpinduka zishimangira uruhare rwamatariki yigihe nkibikorwa byingenzi byo gukoresha kandi bikagaragaza ko hakenewe igenamigambi rishingiye ku bucuruzi bw’umubiri n’ikoranabuhanga. Mu isoko rigenda ryiyongera kandi risaba isoko, kwita kubisabwa n'abaguzi ntabwo ari itandukaniro gusa, ni ngombwa kwemeza akamaro, guhangana, no kuramba mubucuruzi.
