Amagare yuzuye yo guhaha, kugurisha bike. Muri e-ubucuruzi, ibi nibyukuri bikomeza gutuma abantu benshi badasinzira nijoro. Ibyerekanwe biramenyerewe: umukiriya ahitamo, agereranya, ashyira ibicuruzwa mumagare… arabura. Nk’uko E-ubucuruzi Radar ibivuga, ibicuruzwa birenga 80% byatangiriye kuri interineti ntibirangira. Umubare wivugira ubwayo kandi ugaragaza imwe mu mbogamizi nini mu bucuruzi bwa digitale, aribwo guta cheque, izwi cyane "guta amagare yo kugura".
Igihe kinini, isoko yafataga iyi myitwarire byanze bikunze. Ariko iyo igipimo cyo guterera kigeze kuri bine kuri bitanu byaguzwe, biragaragara ko ikibazo atari umuguzi, ni uburambe. Ibiciro byinyongera bitunguranye, ibihe byo gutanga bidahiganwa, hamwe nigihe kirekire cyangwa urujijo rwo kwishyura biri mumpamvu nyamukuru yo gutererana. Kandi ibi ntabwo ari igurishwa ryatakaye gusa; ni umubano watakaye.
Mu myaka yashize, ariko, nabonye impinduka mu cyerekezo. Ibigo byinshi kandi byinshi byumva ko kugarura ibicuruzwa atari ugutsimbarara, ahubwo ni ukuganira. Kandi WhatsApp ibaye umuyoboro ukomeye kuriyi.
Twakurikiranye ibisubizo bitangaje hamwe na Dispara Aí, uburyo bwacu bwo kwamamaza no kuganira. Umukiriya umwe wa e-ubucuruzi, kurugero, yageze ku gipimo cya 27% cyo guhinduka mubyumweru bine gusa nyuma yo kwemeza serivisi zabakiriya bafite ubwenge binyuze kuri WhatsApp. Undi mukiriya, wagerageje igikoresho mugihe cyo kwiyamamaza, yanditseho 32% byongeye kugurishwa.
Ariko igice gishimishije cyane ni ibizakurikiraho, kuko ibigo bitagurisha byinshi gusa, ahubwo binasobanukirwa neza imyitwarire yabakiriya, guhindura imikorere, no kunoza ibiteganijwe.
Ibanga riri mu muvuduko no kwimenyekanisha. Muri e-ubucuruzi, buri segonda irabaze. Isonga ishyushye idasubijwe guhita ikonja ikajya kurushanwa. Hamwe nimikorere yikora hamwe nibitekerezo byubwenge, turashobora gusubiza mugihe gikwiye, kurera inyungu, no kwihutisha irangizwa ryigurisha, ndetse namakipe yunamye.
Ndabona WhatsApp yikora itemba nka compte nshya ya digitale yo kugurisha. Bakira neza abakiriya, bohereza ibyibutswa byamagare, imbarutso itanga mugihe gikwiye, kandi bagahindura ubutumwa ukurikije umwirondoro wa buri muguzi nimyitwarire. Automation yemerera gupima udatakaje gukoraho kwabantu-kandi, amaherezo, nibyo bituma habaho itandukaniro.
Uyu munsi, Dispara Aí itunganya ubutumwa burenga miliyoni 16 buri kwezi, iboneka mubihugu 15, kandi ifite abakoresha 650.000. Inyuma yiyi mibare hari impinduka zumuco: turimo kwiga ko gusubiza vuba ari ngombwa, ariko gusubiza ufite intego nibyo bihindura.
Mugihe twegereje amatariki nkuwagatanu wumukara nibiruhuko byumwaka-umwaka, iyi myigire iba ingamba. Nyuma ya byose, igare ryuzuye ryo guhaha ntirishobora kugurisha, ariko ikiganiro cyiza gishobora guhindura inyungu mubyinjira.
Ubwanyuma, e-ubucuruzi ntabwo ari ugukanda. Byerekeranye no guhuza. Kandi iyo ihuriro ribaye kumuyoboro wiburyo, hamwe nubutumwa bukwiye, intera iri hagati yikarita yuzuye yo guhaha hamwe nuburyo bwuzuye biba bigufi cyane.
Na Cesar Baleco, Umuyobozi mukuru wa IRRAH TECH
