Isoko ry’ubucuruzi bwo kuri interineti muri Brezili ririmo kwaguka vuba, riterwa n’abaguzi barushaho kugirana imikoranire myiza kandi barushaho kuba abahanga mu guhaha kuri telefoni zigendanwa. Dukurikije amakuru aturuka mu Ishyirahamwe ry’Ubucuruzi bw’Ikoranabuhanga ryo muri Brezili (ABComm), inyungu y’iki gice yageze kuri miliyari 185.7 z’amadolari mu 2023; icyizere cyo mu 2025 ni miliyari 224.7 z’amadolari. Muri ubwo buryo bwo guhatana, gushora imari muri porogaramu zigendanwa ni ingamba zishobora gutandukanya ibigo, zigatanga uburyo bwo korohereza abakiriya no kubaha ubunararibonye bwihariye. Ariko, gukora, gutangiza, no gucunga porogaramu nziza bisaba igenamigambi n’ibyemezo by’ingenzi.
Iterambere: amahitamo aboneka
- Imbere mu kigo (itsinda ry’imbere): Ubu buryo busaba guha akazi cyangwa gukomeza itsinda ryihariye muri sosiyete, rifite abakora imishinga b’inararibonye n’ubuyobozi bw’ikoranabuhanga bubifitiye ubushobozi, nka CTO. Inyungu ni ukugenzura umushinga wose, ndetse no kuwuhuza n’umuco w’ikigo. Ku rundi ruhande, ibiciro birahanitse kandi imiterere y’abakozi n’ikoranabuhanga iragoye cyane.
- Gutanga serivisi hanze: Ibigo bishobora guhitamo guha akazi ibigo byihariye cyangwa abakozi bigenga kugira ngo bakore porogaramu. Ubu buryo ni bwiza ku mishinga ikorwa rimwe gusa kandi buzana ubuhanga n'ubuhanga bwo hanze. Ariko, ni ngombwa cyane guhitamo abafatanyabikorwa bizewe no kwemeza amasezerano atanga ubufasha buhoraho, kuko kubungabunga no kuvugurura bishobora guhenda iyo uwatanze serivisi atacyujuje ibyo yari yiteze.
- Ibisubizo bya SaaS Bifunze: Ku bigo bifite ingengo y'imari nke, urubuga rwiteguye gukoreshwa rutanga ubundi buryo bwihuse kandi buhendutse. Ubu buryo bwemerera guhindura amabara, amabanner, n'ibicuruzwa, ariko bugabanya ubushobozi bwo guhindura imikorere, bigatuma porogaramu zisanzwe zishobora kudahura neza n'ibyo ikigo gikeneye byose.
- Ibisubizo bya SaaS bishobora guhindurwa: Ubu buryo buhuza uburyo bworoshye bwo gukora no guhindura imikorere. Hari porogaramu zimwe na zimwe zitanga porogaramu zishobora guhindurwa, zituma habaho impinduka mu bya tekiniki no kwitabira abacuruzi batandukanye, zikongera amarushanwa kandi zikagabanya ikiguzi. Ni ubundi buryo bwiza ku bashaka uburinganire hagati yo koroshya no gukoresha neza amakuru.
Gutangiza: Gutegura intsinzi ku isoko
Mbere yo gutanga porogaramu ku baturage, ni ngombwa gukora isuzuma rikomeye kugira ngo hamenyekane inenge no kwemeza ko ikora neza mu bikoresho bitandukanye na sisitemu z'imikorere. Kwemeza ibintu nko kureba neza no gusobanukirwa neza ibyo itanga nabyo ni ingenzi kugira ngo habeho uburambe bushimishije. Byongeye kandi, gutangiza bigomba kujyana n'ibikorwa byiza byo kwamamaza kuri interineti, harimo Google Ads, imbuga nkoranyambaga, n'ibikoresho byo kwamamaza kugira ngo bishishikarize abantu gukura porogaramu kuri interineti urupapuro rwo kwinjira ku rubuga rw'ikigo bishobora kuba ingamba nziza yo kugaragaza porogaramu, imikorere yayo, n'inyungu itanga. Kugira ngo wongere ubwitabire, ni byiza kandi gutanga inyungu zidasanzwe nka coupon zo kugabanyirizwa ibiciro, gusubizwa amafaranga , na promosiyo zidasanzwe. Izi ngamba zishishikariza abantu gukomeza gukoresha uru rubuga, bigafasha abakoresha gukomeza gukora.
Itumanaho rijyanye n'ibikorwa, nka za email, bwoherezwa kuri interineti , n'ubutumwa bwo muri porogaramu, nabyo bigira uruhare runini muri iki gikorwa. Bigomba kuba bisobanutse kandi bidafite aho bibogamiye, bishimangira icyizere cy'abakiriya mu gihe bakurikirana ibyo batumije, bakurikirana ibyo batanga, cyangwa bagana poromosiyo, bigatuma habaho ubunararibonye bwihariye kandi bunoze.
Gukurikirana: gukurikirana no kunoza ibikorwa buri gihe.
Gukurikirana buri gihe ni ingenzi kugira ngo habeho intsinzi mu gihe kirekire. Ibipimo byo gukurikirana nko kuba umubare w'abakuramo , abakoresha bakora (buri munsi, buri cyumweru, na buri kwezi), igipimo cyo guhindura no kubika amakuru, hamwe n'agaciro mpuzandengo k'ibicuruzwa (AOV) ni ingenzi mu gusobanukirwa imikorere ya porogaramu. Aya makuru afasha kumenya amahirwe yo kunoza no guhuza porogaramu n'ibyo abakiriya biteze n'ibyo bakeneye. Kugira ngo basesengure ibipimo, urubuga nka Google Analytics hamwe na Firebase ni ibikoresho by'ingenzi, kuko bitanga amakuru arambuye ku myitwarire y'abakoresha. Hamwe n'aya makuru, ibigo bishyiraho amakuru mashya n'ibindi bishya. Gukurikirana abakoresha bishobora gutezwa imbere binyuze mu kumenyesha abantu ku giti cyabo n'ibintu byihariye, nko gukora kalendari zihariye.
Gutegura, gutangiza no gucunga porogaramu y’ubucuruzi bwo kuri interineti ni inzira y’ingenzi ihuza igenamigambi rya tekiniki, ibikorwa byo kwamamaza, no gukurikirana buri gihe. Ibigo bishora imari muri porogaramu ziteguye neza bishobora gutanga ubunararibonye butandukanye ku bakoresha no kongera ubudahemuka bw’abakiriya, bityo bikagaragara ku isoko rihanganye. Hamwe n’ubushobozi n’imikorere bikwiye, ubucuruzi bushingiye kuri telefoni zigendanwa buba igikoresho gikomeye cyo guteza imbere ubucuruzi.
