Tekereza kugenda mu iduka rya supercar hanyuma ukegera umucuruzi, ugaragaza ibyifuzo byawe kandi ukamenyeshwa imashini zishobora kugera kuri 500 km / h. Biroroshye gushimishwa nibintu byinshi, imbaraga, nibikoresho. Ikibazo nuko imodoka imaze kugurwa, duhita tumenya ko nta mihanda iboneye yo gucukumbura ubwo bushobozi bwose. Ikizamini cyo gukora ikizamini cyakozwe mubihe bidasanzwe, kandi kuri benshi, birashobora gusiga kumva ko washutswe mugihe cyo kugurisha cyangwa ko uburambe budashobora kwigana mubuzima busanzwe.
Ikintu gisa cyane kiraba uyumunsi mubigo bifite CRM nibikoresho byo gukoresha ibicuruzwa: gusa kuba tekinoroji igezweho ntabwo byemeza gutsinda; muyandi magambo, ntacyo bimaze kugira super super no kuyitwara mugihe cyihuta . Iyo bigeze kuri CRM na cyane cyane, Intelligence Artificial (AI) ifitanye isano na CRM, icyerekezo cyikoranabuhanga ntikiri ikibazo nyamukuru. Ikibazo gikomeye ni ugushiraho urusobe rwibinyabuzima rwabantu nu muteguro rushobora gukuramo agaciro ntarengwa muri tekinoroji.
Impinduramatwara ya AI mu mibanire yabakiriya irakomeje, ariko amashyirahamwe menshi ntarashobora guhunga uburyo bwa "spam". Twohereje ubutumwa rusange mububiko bwose kuko tutazi uwakeneye rwose kwakira ayo makuru yihariye. Kwiyamamaza kwacu kugaruka birahagaze kandi bikomeza kuba hasi kuko turasa impande zose, twizeye gukubita umuntu. Dufite ibikoresho byose byo gukora ibintu muburyo butandukanye, ariko ibintu byingenzi birabuze: ihinduka ryumuco ryemerera abantu kugaburira neza sisitemu namakuru yingirakamaro, no kutagira imikoranire hagati yimiyoboro yabakiriya - iyi miyoboro iragwira niterambere ryikoranabuhanga. Nibyingenzi gukora ingamba zamakuru zijyanye na sosiyete.
Tekereza igihe abashoramari batangiye gusesengura ingamba zamasosiyete kugirango bagure igiciro? Ibyo bizerekana umunzani. Bizahinduka nkibyinjira na EBT. Ibigo byose biracyafite ibibazo bya tekiniki hamwe na sisitemu yumurage kandi, biragoye gutsinda, inzitizi yumuco.
Mubuhanga, turiteguye. Dufite super super! Ibikoresho nka Salesforce na ServiceNone bimaze gutanga isesengura ryambere ryamakuru, kwikora, hamwe nubushobozi bwigihe-bwihariye. Nyamara, kugirango ibyo bisubizo bikore, amakuru agomba kuboneka, gutondekanya, no gushyirwaho mubigo, ntibibitswe gusa mubyibutswa namakipe yo kugurisha cyangwa gutatanyirizwa mumasanduku ya imeri n'ubutumwa bwihuse. Bitabaye ibyo, ubushobozi bwuzuye bwo guhindura uburyo amashyirahamwe agurisha, akorera, kandi ahuza nabakiriya bayo aratakara.
Uku kuri kugaragaza neza akamaro ko guhindura umuco. Kwemeza AI mubikorwa byimibanire yabakiriya birenze impinduka zikoranabuhanga: bisaba abantu bose babigizemo uruhare kumva akamaro ko gufata amakuru, gusangira ubumenyi, no gufatanya mumashami. Kurugero, ntacyo bimaze gusaba ibisubizo byo kugurisha udahuje intego ziha agaciro ikoreshwa ryamakuru. Umuco wo gutunganya ibintu ugomba guhuzwa nicyerekezo cyo gushyira umukiriya hagati.
Ibigo bimaze kugera muri uru rwego byumva ko AI itanga agaciro gusa iyo yinjijwe muri ecosystem hamwe nimiyoborere myiza yamakuru. Aka kazi gakubiyemo guhuza inzira, gukuraho silos yamakuru, no gushyiraho politiki ishimishije yo gushimangira. Gusa muri ubu buryo birashoboka kugaburira sisitemu hamwe namakuru yizewe no kwemerera AI guhindura aya makuru mubushishozi , gutwara ubukangurambaga bugamije, kuzamura igipimo cyihinduka, no guhanura imyitwarire yabakiriya mbere yuko ibibazo byiyongera.
Ingaruka z'umuntu rero ntizishobora kwirindwa. Ikoranabuhanga rirahari, ariko ikintu gikomeye cyatsinze kiri mubushobozi bwabantu bwo kugikoresha. Ubwihindurize bwibibuga hamwe nabafasha mu majwi, gukoresha ubwenge, no gusesengura ibintu byumvikana gusa niba abakozi biteguye kandi bafite ubushake bwo gukoresha ibyo bikoresho nkinkunga ifatika. icyerekezo gikurikira , guhanura kutanyurwa vuba, cyangwa gutanga igitekerezo cyo kwiyamamaza cyane, ariko abantu ni bo basobanura kandi bagahindura aya makuru mubikorwa.
Reka nguhe urugero. Ibikoresho bya AI byo kuganira bimaze kwemerera umucuruzi gufata amajwi munzira iri hagati yinama, asobanura ibyaganiriweho, kandi sisitemu ihita itanga amahirwe, ikamenya imibonano, ikerekana ibiciro, ndetse ikanatanga ibihe byinama zizaza. Ntabwo bikiri ukuzuza impapuro ndende, ahubwo ni kuganira bisanzwe hamwe numufasha wubwenge wumva imiterere kandi agafata ingamba zifatika.
Uru rugendo kandi rurimo gusuzuma imiterere yindishyi, intego, nibipimo. Ibigo bigabanya amashami bidatezimbere ubufatanye bwimbere birangiza gutakaza amahirwe yagaciro. Kugirango ube umukiriya -ibanze , birakenewe guhuza ibyifuzo hagati yo kugurisha, kwamamaza, serivisi zabakiriya, nibikorwa, gushiraho icyerekezo kimwe cyabakiriya. Muri ubu buryo, ikoranabuhanga rireka kuba ishoramari rihenze gusa kandi rihinduka inyungu zo guhatanira.
Amashyirahamwe yatangiye gukandagira iyi nzira yerekana ko guhinduka kwukuri kutari mubikoresho ubwabyo, ahubwo muburyo bwo kurera. AI ntabwo isimbuza umubano wabantu: irabateza imbere. Ibi bisaba ubutwari bwo guhindura imitekerereze, indero yo kwandika buri mikoranire, hamwe nubushishozi bwo gukuramo agaciro muri aya makuru. Igisubizo nisosiyete ishoboye gutanga ubunararibonye bwihariye, gukemura ibibazo mbere yuko umukiriya yitotomba, kandi ikiruta byose, kubaka umubano wizerana.
Kurangiza, gutunga super super nintangiriro. Gufungura ubushobozi bwuzuye bwibikoresho byabakiriya bigezweho, birakenewe kubaka "autobahn" (umuhanda munini wubudage uzwiho ubuziranenge no kutagira umuvuduko ukabije): inzira zisobanuwe neza, imiyoborere ikaze, umuco uterwa namakuru, hamwe nababigize umwuga biteguye gutwara umuvuduko mwinshi. Muri ubu buryo, AI ireka kuba amasezerano ya kure kandi ihinduka umufatanyabikorwa mu iterambere rirambye ry’ubucuruzi.
Marco Silva e Silva ni umuyobozi mukuru wa GFT Technologies muri Berezile.
