Hamwe no kwagura umurongo wa interineti no gukoresha imbuga za interineti, miliyoni z'Abanyaburezili babonye amahirwe yo guhugura, kwihangira imirimo, no kwinjira ku isoko rya sisitemu. Nk’uko ubushakashatsi bwakozwe mu ngo 2024 bubigaragaza, 84% by'abaturage bahujwe naho 74% bakoresha interineti mu bikorwa by'umwuga cyangwa uburezi, byerekana uburyo guhuza bigenda biba ikiraro mu iterambere ry'ubukungu n'imibereho myiza y'abaturage.
Iri terambere, ariko, ntabwo rigarukira gusa ku kwinjiza amafaranga. Irerekana amahirwe ahamye yo gukemura ubusumbane bwamateka, kwagura uburyo bwo kubona umutungo wasangaga gusa igice cyabaturage. Kugirango ubwo bushobozi bugerweho neza, birakenewe gushora imari mubikorwa remezo bya digitale, amahugurwa yumwuga, nikoranabuhanga ririmo uruhare rugaragara rwa buri wese mubukungu buhujwe.
Nigute kwinjiza imibare bitanga amahirwe yo kwinjiza?
Internet yafunguye imiryango isa nkaho itagerwaho. Gukorera aho ariho hose, kubona amafaranga yinyongera nkuwigenga, cyangwa no kwishimisha mubucuruzi bwawe byabaye impamo kubantu benshi. Abakeneye guhinduka cyangwa guhura nibibazo kumasoko gakondo basanga umwanya wa demokarasi mwisi ya digitale. Gutangiza ubucuruzi kumurongo nabyo byabaye byoroshye kandi bihendutse, kubera ko icyo ukeneye ari terefone igendanwa nigitekerezo cyiza cyo gutangira. Imbuga nkoranyambaga nka YouTube, TikTok, na Instagram zahindutse urubuga rwa monetisation, mu gihe e-ubucuruzi bukomeje kwiyongera no gukora ibintu bishya.
Ariko kubona interineti ntibihagije; ukeneye kumenya kubikoresha kubwinyungu zawe. Ihuriro ryimyigire ya digitale ritanga amasomo afatika afasha guteza imbere ubumenyi bufite agaciro kumasoko, byoroshye guhindura imyuga cyangwa gushaka isoko yinyongera. Byongeye kandi, ingamba nka marketing ifatanyabikorwa hamwe na porogaramu zoherejwe zemerera umuntu wese kubona amafaranga ahuza abakiriya ibicuruzwa na serivisi. Hamwe nubumenyi nibikoresho byinshi murutoki rwawe, inzira yubwigenge bwamafaranga iragenda igerwaho.
Kandi ibigo bya edtech bigira uruhare runini muri iri hinduka. Usibye gutanga amahugurwa, benshi bashiraho ubufatanye namasosiyete kugirango ahuze abanyamwuga amahirwe nyayo yisi. Imishinga igamije abaturage batishoboye iremeza kubona ibikoresho no guhuza, bigatuma abantu benshi bitabira ubukungu bwa digitale. Ubwanyuma, kwinjiza imibare ntabwo ari ikoranabuhanga gusa - ahubwo ni uguha amahirwe angana kuri buri wese gukura, kuba ba rwiyemezamirimo, no kugera kubuzima bwiza.
Inzitizi n'inzira
Haracyari inzitizi mu nzira. Hatariho ibikorwa remezo bihagije, abantu babarirwa muri za miriyoni baguma badafite interineti nziza, igabanya akazi, imyigire, niterambere. Imibare yavuye mu bushakashatsi bwakozwe mu ngo 2024 yerekana ko miliyoni 29 z'Abanyaburezili batagifite interineti, bishimangira imbogamizi zo kwinjiza imibare mu gihugu. Ndetse no mubakoresha interineti buri gihe, 22% bonyine bafite "ihuza rikomeye," ryita kubintu nkinshuro zikoreshwa, ubwiza bwihuza, kubona ibikoresho bikwiye, hamwe nubumenyi bwa digitale.
Muyandi magambo, kubura amahugurwa nabyo bibuza benshi kwifashisha ibyo tekinoloji itanga. Muri icyo gihe, kwiyongera mubikorwa byubucuruzi bizana ingaruka nshya, nkuburiganya bwamafaranga, bigatuma umutekano wibikorwa byambere. Hatabayeho politiki ifatika ya rubanda, ubusumbane bwa digitale bukunda kwiyongera.
Kurundi ruhande, iterambere ryikoranabuhanga rikomeje kuduha inzira yo gukora ingendo. Ubwenge bwa artile bumaze kwemerera abantu nibigo kwibanda kubikorwa byinshi byingenzi, mugihe ubucuruzi bwa digitale bwubatswe bushingiye kumibare no kwikora. Kwiga kumurongo bikuraho inzitizi zishingiye ku turere kandi bikagura ubumenyi, kandi uburyo bushya bwo gukoresha amafaranga, nkubukungu bwo guhanga no NFTs, burafungura inzira yo kwinjiza amafaranga.
E-ubucuruzi nundi murenge uhuza, uharanira demokarasi kwihangira imirimo. Icyitegererezo nko guta no kwamamaza ibicuruzwa byorohereza kwinjiza ba rwiyemezamirimo ku isoko. Imirimo ya Freelance iratera imbere, ihuza abanyamwuga amahirwe aho ariho hose kwisi.
Iyo guhuza, guha imbaraga, n'umutekano bijyana, tekinoroji ya digitale ireka kuba amahirwe kandi ihinduka umushoferi wo guhinduka. Ejo hazaza h'ubukungu biterwa n’uruhare rugaragara rwa buri wese muri ibi bidukikije, kandi imbaraga z’imari nyazo zivuka iyo ikoranabuhanga rishyizwe mubikorwa byuburinganire.
*Mu 2017, ku myaka 24 gusa, Laila Martins yashinze isosiyete y’ikoranabuhanga rya Saber em Rede , aho yamaze kuba umuyobozi mukuru kuva icyo gihe. Mu myaka itanu gusa, yakuye isosiyete kuri zeru ayishyira ku gaciro ka miliyoni 50 z’ama-reais. Ayobowe n’udushya mu kugera ku banyeshuri bashya no guha agaciro umuryango w’abanyeshuri, Laila yashinze iyi sosiyete agamije gukwirakwiza uburezi no gufasha abantu kuba ba rwiyemezamirimo muri iki gikorwa. Akora cyane mu guhanga udushya no kwihangira imirimo, uyu muyobozi yakomeje gukora nk'umujyanama muri gahunda zo kwihutisha ibikorwa by’ishyirahamwe ry’ibigo bishya byo muri Brezili, SEBRAE, na Inovativa kuva mu 2020. Mu 2023, Laila yanafatanyije n’abandi ba rwiyemezamirimo gushinga ikigo cy’ubucuruzi cya X5 Ventures, kugira ngo giteze imbere udushya n’ishoramari mu gihugu.
