Muri rusange, kwamamaza imbere, bizwi kandi nka endomarketing, ni urutonde rwibikorwa byakozwe kugirango tunoze akazi. Mw'isi aho amasano arushijeho kuba ngombwa, ubu buryo bugira akamaro kanini; birenze ingamba, ni umuhamagaro wo gukora uburambe bwimbere bugaragaza filozofiya yisosiyete, hamwe nibisubizo byiza cyane.
Nukuri ko ubukangurambaga bwubu bwoko ari ingenzi cyane mugushiraho akazi keza, gushishikariza abakozi, gushimangira umubano numuco wubuyobozi, no kuzamura imikorere yikigo muri rusange. Izi ngaruka nziza zibaho kubwimpamvu zitari nke, ariko nzagaragaza bibiri mbona ari ngombwa cyane: gukosora ibibazo no kunoza akazi.
- Gukemura ibibazo - kwamamaza imbere birashobora gukoreshwa mukumenya no gukosora ibibazo bijyanye n'itumanaho, demotivation, umusaruro muke, cyangwa ikindi kintu cyose kigira ingaruka mbi kubikorwa byakazi.
- Gutezimbere ibikorwa byakazi - ibigo bishaka gushyira mubikorwa ibikorwa kugirango habeho ibidukikije byiza, bikorana, kandi byuzuye. Ibi birashobora kuba bikubiyemo ingamba zo kunoza itumanaho ryimbere, guteza imbere ibikorwa byubaka amatsinda, gutanga inyungu na gahunda nziza, nibindi.
Ikibazo icyo ari cyo cyose, iyo gikemutse, bivamo iterambere ryimbere ryimbere risanzwe rigaragaza imikorere nibyishimo bya buri munyamuryango. Byongeye kandi, methodology nayo irakora neza mugukora ibikorwa byihariye nka:
- Gutangiza ibicuruzwa cyangwa serivisi imbere;
- impinduka zikomeye mu muteguro;
- Ubukangurambaga bwo gusezerana kumugambi wihariye wibigo.
Ariko, hari aho ibikorwa bidakora, mubisanzwe bibaho mugihe intambwe zingenzi, zidashobora kwirengagizwa, zidakurikijwe:
- Kubura kwisuzumisha neza;
- Kutagira uruhare mu buyobozi bukuru;
- Itumanaho ridafite akamaro;
- Kudahuza nibyo ikipe ikeneye;
- Kubura isuzuma n'ibitekerezo;
- Kwibanda cyane kubihembo byamafaranga;
- Kwirengagiza umuco wo gutunganya;
- Kubura kuramba;
- Kudateza imbere uruhare rugaragara rwabakozi;
- Kudashora mumahugurwa niterambere.
Ibi bintu byose bigomba kwitabwaho mubucuruzi bwimbere; ntushobora gusimbuka kimwe murimwe kandi utegereje ibisubizo byiza. Izi ntambwe zimaze gufatwa, ibigo byingeri zose nimirenge birashobora gukoresha ubwo buhanga.
Hariho uburyo bugenda bwiyongera bwo guteza imbere ubu bwoko bwibikorwa mubigo bito n'ibiciriritse, bifite amikoro nuburyo bwo gushyira mubikorwa gahunda zikomeye. Nyamara, imishinga mito itangiye kubona inyungu zubu bwoko bwingamba, ikoresheje ibikoresho byoroshye kandi bihanga kugirango ishimangire umubano nabakozi babo.
Hatitawe ku bunini cyangwa umurenge, intego ni imwe: guha agaciro, kwishora, no gushishikariza amakipe gushiraho akazi keza kandi gatanga umusaruro, ibyo bikaba bigaragarira muburyo bwiterambere ryikigo.
