He wero te tīmata, te whakanui rānei i tētahi pakihi hou, engari ki te iti ngā rauemi pūtea, ka whaiti haere, ka piko haere te ara ki te angitu. Whakaarohia he R$50,000 noa iho hei whakarewa, hei pupuri rānei i tō kamupene i roto i tētahi mākete whakataetae nui. Me pēhea e whakarite ai koe kia whai hua te haumi i ia moni? He aha ngā kaupapa matua? Me pēhea e whakahaere mohio ai koe i tēnei rauemi pūtea?
Kāore he tikanga makutu hei whakaoti i ō wero katoa; me arotake e koe te āhuatanga o nāianei, ā, me arotahi ki te hopu i ngā whai wāhitanga, ki te waihanga rānei i ngā hiahia hou. Heoi, i te mea he iti ngā rauemi, he taahiraa tuatahi pai mō tētahi pakihi hou, ahakoa te rahi o te whakapaipai e wātea ana, ko te waihanga i tētahi mahere pakihi pakari. Ehara te whakamahere i te tuhinga pumau e whakaahua ana i te tirohanga a te kamupene; ko te kāpehu e ārahi ana i ngā whakataunga rautaki, inā koa he iti ngā rauemi.
Te whakamahere mō tō pakihi hou
Me whakauru i roto i tētahi mahere pakihi kua tino whakawhanakehia:
- Tātari mākete: he mea nui te mārama ki te taiao e whakahaerehia ai te kamupene. Kei roto i tēnei ko te tautuhi i ngā kaiwhakataetae, te hunga whakarongo e hiahiatia ana, me ngā au o te ahumahi. Mō ngā pakihi hou he iti ngā rauemi, ko te mārama ki ēnei āhuatanga ka rerekē i waenga i te angitu me te kore angitu.
- Te tautuhi i ngā kaupapa matua: Mēnā he iti te tahua, he mea nui kia whakatauhia ngā mea e tino hiahiatia ana mō te whakahaere a te kamupene. Kei roto i tēnei ko te utu kaimahi ki te tohatoha rauemi mō te hokohoko. Nō reira, tirohia ngā mea kāore e taea te ngaro i roto i te pakihi.
- Tātari pūtea: koinei te ngako o te whakamahere mō ngā pakihi hou he iti noa ngā rauemi. I konei, he mea nui ia pene, ā, me tātari koe mēnā he tika te whakapaunga mō tō pakihi. Me uru ki te tātari pūtea ngā matapae rere moni, ngā whakatau tata utu whakahaere, me te tautuhi i ngā awa moni whiwhi pea. Hei tāpiri, he mea nui kia whai mahere tārua mō ngā āhuatanga pūtea.
Ko tētahi tohutohu matua, kia pakari, kia arotahi hoki tō mahere, engari kaua e noho pūmau. Me titiro te mahere a te pakihi hou ki tētahi tuhinga ora, me arotake tonu, me whakahou tonu. I te tipu haere o te whakahaere, i te whanaketanga hoki o te mākete, ka ngaro pea te hiranga o ngā kaupapa matua i whakatūria i te tīmatanga, ā, me whakarerekē te kaipakihi kia rite ki ngā āhuatanga hou.
Ko te tikanga o tēnei, ko ngā mea i whakaarohia he mea nui i mua, pērā i te tohatoha rauemi ki tētahi kaupapa, ki tētahi rautaki rānei, tērā pea ka mutu te noho hei kaupapa matua i te aroaro o ngā whai wāhitanga hou, ngā wero rānei. He mea nui tēnei ngāwari kia noho whakataetae tonu ai te kamupene, kia taea ai hoki te whakamahi i ngā āhuatanga hurihuri, te huri i ngā arai hei whai wāhitanga tipu.
Nō reira, he mea nui kia mōhio tonu ngā kaipakihi ki ngā whakahoutanga, kia hiahia hoki ki te arotake anō i ā rātou whakataunga, kia mau tonu ai te whakamahi i te mahere pakihi hei aratohu whai hua ki te angitu.
Te tohatoha rauemi: te mahi i te nui ake me te iti iho.
Kia oti te mahere te whakatakoto, ko te wero e whai ake nei ko te tohatoha rauemi whai hua. Mō ngā pakihi hou he iti te pūtea, ka taea e tēnei te huri, te hinga rānei o te pakihi.
- Te haumi ki te hangarau: i roto i te nuinga o ngā wā, ka taea e te hangarau te noho hei hoa kaha ki te arotau i ngā tukanga me te whakaiti i ngā utu. Hei tauira, mā te aunoa i ngā mahi auau ka wātea te wā mō ngā kaiwhakaū ki te arotahi ki ngā mahi rautaki.
- Hokohoko matihiko: me te iti o ngā rauemi, kāore pea e taea te hokohoko tuku iho. Heoi, he huarahi kē atu e wātea ana, e whai hua ana hoki te hokohoko matihiko. Ko ngā kaupapa pāpāho pāpori, te hokohoko ihirangi, me te SEO (arotautanga miihini rapu) ētahi o ngā rautaki ka taea te whakamahi me te utu iti me te pānga nui.
- Arotahi ki te hua, ki te ratonga rānei: I ngā mākete whakataetae, ko te kounga o te hua, o te ratonga rānei te mea matua e rerekē ai. Ko te haumi ki te whakawhanake i tētahi hua e tutuki ai ngā hiahia o te kiritaki, ahakoa he iti noa iho, te tīmatanga o ngā mea katoa. Ko te tikanga pea tēnei me tīmata ki tētahi hua iti rawa te whai hua (MVP) me te whakapai ake i runga i ngā urupare a te kiritaki.
Tātaritanga whaihua: kaua e waiho ō hua katoa ki roto i te kete kotahi.
I mua i te whakangao moni, he mea nui kia whakahaerehia he tātaritanga whaihua. Mā tēnei ka āwhina i te whakautu i te pātai: he whaihua rānei te whakangao i tēnei moni ki tēnei kaupapa? He maha ngā huarahi e taea ai te aromatawai i te whaihua:
- Ngā whakatauira pūtea: mā te whakatauira i ngā āhuatanga pūtea rerekē ka taea e koe te mārama ki ngā putanga pea o tētahi haumitanga. Kei roto i tēnei ko te matapae i ngā moni whiwhi, ngā whakapaunga, me te wā e hiahiatia ana hei tae atu ki te pūwāhi pakaru-taurite.
- Te hokinga mai o te haumitanga (ROI): he mea nui te aromatawai i te ROI e tumanakohia ana mō ia haumitanga. Mā tēnei ka āwhina i te whakatau i ngā kaupapa, i ngā kaupapa rānei he nui rawa te hokinga mai, kia mōhio ai kei te tohaina ngā rauemi ki te taha rautaki.
- Te aroturuki tonu: ehara te whai huatanga i te tātaritanga kotahi noa iho. He mea nui kia aroturuki tonu i ngā hua me te whakarerekē i te rautaki kia rite ki te hiahia. Ko te mea i matua i te tīmatanga, tērā pea kāore e rite i te whanaketanga o te mākete me te kamupene.
He maha ngā wero mō tētahi pakihi hou me ngā rauemi iti, engari mā te whakamahere tika, te tohatoha rauemi atamai, me te tātari tonu i te whaihua, ka taea te whakatere angitu. Ko te mea ngaro kei roto i te tere, te urutau, me te rautaki i roto i ia whakataunga.
