Raws li cov ntaub ntawv los ntawm Sebrae (Brazilian Kev Pabcuam rau Kev Txhawb rau Micro thiab Kev Lag Luam Me) thiab Fios da Moda 2023 tsab ntawv ceeb toom, Brazil tsim kwv yees li 170,000 tons ntawm textile pov tseg ib xyoos. Ntawm tag nrho cov no, tsuas yog 20% yog rov siv dua lossis rov siv dua; qhov seem yog muab pov tseg ntawm qhov tsis raug. Muab qhov xwm txheej no, kev siv cov hauv paus ntsiab lus ntawm kev lag luam ncig mus rau kev zam tsis yog ib qho kev xaiv tab sis yog qhov tsim nyog rau cov neeg uas xav tsim kho tshiab, txo cov kev cuam tshuam, thiab tshawb nrhiav kev lag luam tshiab.
Rau Vítor Vasconcellos, tus khub thiab CEO ntawm Social Express, lub network tshwj xeeb hauv kev xauj ntawm cov txiv neej txoj kev hnav, kev pib xws li kev xauj khaub ncaws, khw muag khoom noj khoom haus, thiab kev ua haujlwm yog qhov tseem ceeb los hloov lub tswv yim ntawm kev noj thiab ntxiv dag zog rau kev ruaj ntseg hauv kev lag luam. "Rau ntau, nws tseem tsis tau paub meej tias kev lag luam thoob ntiaj teb ntxiv tus nqi li cas. Rau cov tuam txhab, nws txo cov nqi nrog cov khoom siv raw thiab kev tsim khoom. Rau cov neeg siv khoom, nws sawv cev rau kev nkag mus rau cov khoom pheej yig dua. Thiab rau ib puag ncig, cov txiaj ntsig suav nrog tsawg dua emissions, dej paug tsawg, thiab txo cov pov tseg pov tseg," piav qhia tus thawj coj.
Cov qauv no yog echoed nyob rau hauv lub ntiaj teb no kev ua lag luam. ThredUp Resale Report 2025, los ntawm ib qho ntawm qhov loj tshaj plaws online fashion resale platforms, qhia txog kev loj hlob ntawm kev noj cov khaub ncaws thib ob ntawm cov neeg hluas. Txawm hais tias ib txwm muaj feem cuam tshuam nrog cov neeg laus, tus cwj pwm no tau loj hlob ntawm Millennials thiab Generation Z: 51% ntawm Gen Z cov neeg siv khoom twb tau yuav cov khoom siv thib ob, thiab 46% hais tias lawv qhib rau txuas ntxiv mus yuav los ntawm cov channel no.
Lub hom phiaj-tsav qauv ua lag luam:
Kev lag luam ncig, ntxiv rau kev txo cov khib nyiab, txhawb kev noj qab haus huv thiab ntxiv dag zog rau lub koob npe nrov. Hauv qab no, Vítor Vasconcellos taw qhia peb hom ntawv uas tau txais txiaj ntsig hauv kev lag luam textile:
- Khaub ncaws Rental:
Cov qauv no muaj lwm txoj hauv kev zoo rau kev yuav khoom ib txwm muaj, txuas ntxiv lub neej voj voog ntawm tsoos tsho. "Los ntawm qhov tseem ceeb ntawm kev xauj tsev, peb zam kev pov tseg ntxov ntxov thiab txo cov kev ntxhov siab ntawm cov khoom siv ntuj tsim. Hauv 2024, peb tau txais 3,800 tus neeg siv tshiab ntawm Social Express thiab kwv yees li 30% nce ntawm cov nyiaj tau los rau xyoo no piv rau 2023," Vasconcellos hais. - Lub Hwj Chim ntawm Thrift Khw Muag Khoom:
Kev rov siv cov khaub ncaws kuj tseem muaj zog los ntawm cov khw muag khoom noj khoom haus, uas tau tso tseg tsis ua ib qho chaw thiab tam sim no yog ib qho qauv. Raws li cov ntaub ntawv los ntawm Sebrae hauv 2023, Brazil twb muaj ntau dua 118,000 lub khw muag khoom noj khoom haus zoo, sib npaug li qhov nce ntawm 30.97% hauv tsib xyoos dhau los. "Lub khw muag khoom noj khoom haus tau dhau los ua ntau yam thiab ntau yam, muab cov khoom tshwj xeeb rau cov neeg siv khoom sib txawv. Qhov kev hloov pauv no tau nthuav dav lawv qhov kev lees paub thiab cuam tshuam," tus thawj coj soj ntsuam. - Upcycling: Creativity nrog Lub Hom Phiaj
Lwm qhov sib txawv uas tau txais kev txhawb zog yog upcycling, ib txheej txheem uas hloov cov ntaub ntawv pov tseg rau hauv cov khoom tshiab nrog kev tsim muaj tswv yim thiab ntxiv tus nqi, yam tsis muaj degrading cov thawj fibers. "Tus qauv no txhawb kev nco qab zam, qhia txog kev tshwj xeeb, thiab tau tsav los ntawm cov neeg muaj kev cuam tshuam, cov khoom lag luam ywj pheej, thiab cov xwm txheej zam kev ruaj ntseg," hais Vasconcellos.
Peb cov qauv no sawv cev rau cov kev daws teeb meem uas muaj peev xwm thiab scalable rau kev siv ntse dua. Kev ncua lub neej ntawm cov tsoos tsho pab txo qhov kev thov rau cov khoom tshiab, txo qis cov ntaub ntawv pov tseg. Txhawm rau ua haujlwm rau Social Express franchise, piv txwv li, thawj zaug peev yog R$ 250,000, nrog kwv yees cov nyiaj tau los txhua hli ntawm R$ 70,000 thiab lub sijhawm them rov qab txog li 24 lub hlis. "Qhov no yog ib qho ntawm lwm txoj hauv kev uas ua rau muaj kev cuam tshuam ib puag ncig zoo thiab tseem muaj kev sib tw kom zoo dua rau cov lag luam nyob rau hauv lub teeb ntawm cov qauv tshiab," xaus lus tus thawj coj.
