Kei te pāngia te hokohoko e te raruraru o te kaupapa. I roto i te horopaki o ngā tahua koretake, te pēhanga mō ngā hua, me ngā haerenga wehewehe, he maha ngā tīma kua uru ki te aratau aunoa. Ko te whakautu ki tētahi raruraru te āhua nei he rite tonu: he nui ake ngā kaupapa whakatairanga, he nui ake te haumi ki ngā pāpāho mahi, he nui ake ngā tuku i roto i te wā poto. Engari e whakaatu ana ngā tatauranga hou i ngā rohe o tēnei tauira. E whakaatu ana te Rangahau Whakapaunga a Gartner CMO 2025 neke atu i te haurua o ngā kaupapa whakatairanga i whakahaerehia puta noa i te ao kāore i whakaputa i te hokinga mai e tumanakohia ana i roto i ngā hoko.
Ahakoa tēnei whakatūpato, e 55% o ngā Tumu Whakahaere Matua e kī ana ka whakapiki ake rātou i te haumi ki ngā hongere mahi i te tau 2025. I tēnei wā tonu, kei te piki haere te koretake o te ROAS ( te hokinga mai o te whakapaunga pānuitanga) – te tohu e ine ana i te nui o te whiwhinga a te kamupene mō ia tāra e haumihia ana ki te pānuitanga. Ko te mea i mua he ine pakari hei ārahi i ngā whakataunga kua noho hei paearu mō te huringa. Kei te huri haere ngā whanonga a te kaihoko, kua kī ngā hongere, ā, ko te tauira o te tohe ki ngā tātai kotahi kei te tīmata ki te whakaputa i te nui ake o te pakaru me te haehae i ngā hua.
I roto i tēnei horopaki ka mutu te noho hei kupu whakaari te Matauranga Horihori, ā, ka noho hei mea nui mō te rautaki. E whakaatu ana te rangahau kua whakamahia kētia e te 41% o ngā Tumu Whakahaere Matua te AI hei whakahaere aunoa i ngā mahi matua, ā, e 33% anō kei te whakauru i ngā hangarau matatau, tae atu ki te AI, hei whakanui ake i te whai huatanga o ā rātou mahi. Engari ko te mea tino nui ehara i te whakamahi i te hangarau tonu, engari ko tā ngā kamupene e mahi ana me tēnei tere kua piki ake. Ki te kore he pikinga o te kounga o te rautaki me ngā hua whakamutunga, ka tūpono te AI ka noho hei whakatere noa iho i te koretake.
Ko te rongo pai, he ara anō kei reira. Ina whakamahia tika, ka taea e te AI te whakawātea i ngā tīma hokohoko mai i ngā mahi whakahaere auau, ka waihanga i te wāhi mō ngā mea tino nui: te whakaaro, te waihanga, me te hono atu. I konei, ka nui haere te mahi a te AI whakaputa (GenAI). Ehara i te mea hei taputapu tātari raraunga, hei whakahaere pūrongo rānei, engari hei hoa mahi ki te waihanga whakaahua, ataata, tuhinga, me ngā tuhinga e tae atu ana ki te hunga whakarongo me te ōrite, te tuakiri, me te kaupapa. I Pupila, ka kite mātou i tēnei i ia rā: mā te hangarau ka taea e ngā waitohu te waihanga i te tauine nui, engari me te kore e whakararu i te taketake.
Engari, ki te mea he akoranga kotahi tēnei e pā ana ki ngā Kaiwhakahaere Matua, koia tēnei: kāore te whai huatanga me te kore aroha e hanga i tētahi waitohu. He mea pai te aunoatanga, engari kāore e taea te whakakapi i te aro o te tangata. Ko te wero inaianei ko te whakamahi i te AI hei whiwhi i te tere, āe, engari ko te nuinga hei waihanga i te wāhi mō ngā whakataunga tangata. Kāore e ranea te mōhio noa ki ngā mea i pārekareka ki te kaihoko. He mea tika kia mārama ki ō rātou kare ā-roto, ki ngā mea e akiaki ana i ā rātou whiringa, me ngā mea ka taea te whakaputa i tētahi hononga kare ā-roto pono.
Ahakoa ka whai tonu ētahi o ngā kaiārahi i te tauine ahakoa te utu, ko ngā Tumu Whakahaere Matua e mārama ana ki te mana o te whakatangata tangata, me te tautoko a te hangarau, me te kore e whakahē i tēnā - ko rātou te hunga e hanga waitohu me te aroaro tūturu i roto i te oranga o te tangata. Nā te mea, i te mutunga, ko te hokohoko tonu, i runga ake i ngā mea katoa, ko te kōrero a te tangata ki te tangata.
Ko te heke mai ka riro i te hunga e mōhio ana ki te whakakotahi i te mātauranga horihori me te mātauranga kare ā-roto.
