The Acelera Marca program, developed by the startup B4You and led by Matheus Mota, achieved significant results in 2024, establishing itself as one of the main movements in the Brazilian digital market. The initiative trained over 120,000 entrepreneurs and boosted the creation of 100 brands, of which 40 are already active and together generate over R$50 million in revenue. The accumulated market value of these companies surpasses R$300 million, highlighting the program’s impact on the transformation of digital retail.
The initiative advances in the development of Digitally Native Vertical Brands (DNVBs), showcasing success stories with brands like Sofá na Caixa, specializing in functional furniture; Big Boom Nutrition, focused on dietary supplements; and Dreams Coffee, which brings an innovative approach to the specialty coffee market.
“Our mission is to turn ideas into scalable and impactful businesses, connecting innovation, branding, and digital reach. We are creating a movement that goes beyond training: we are shaping the future of digital retail in Brazil,” says Matheus Mota, CEO of B4You.
The performance of the project’s ecosystem is also impressive: there were 300 thousand sales made in 2024 and over 200 million views in digital campaigns, leveraged by more than 50 thousand videos produced by content creators. The program relies on the Viral Brand method, developed by Mota, which uses small digital influencers to drive sales and engagement organically. Success stories like Creatina Rosa, focused on the female fitness audience, and Sofá na Caixa, a reference in functional design, illustrate the potential of this approach.
In addition to the numbers, the program offers national and international immersions. In 2024, entrepreneurs took part in the VALLEY Immersion in Silicon Valley, while gatherings in São Paulo, Praia do Forte, São Paulo, and Gramado strengthened the connection between participants and provided practical insights for digital businesses. For 2025, new trips to Silicon Valley in January and to China in February are already scheduled with the aim of exploring the main global innovation and manufacturing hubs.
“We look to the future with bold goals: to launch 300 new brands and establish the program as a reference in the Creator Economy. Our focus is to impact the Brazilian digital retail and create businesses that truly make a difference in the market,” emphasizes Mota.
