Start2025

Annual archives: 2025

With humanized voices and generative AI, virtual agents are gaining prominence in customer service.

E-Commerce Update - 0
According to studies by Pollfish and Zendesk, more than 70% of consumers abandon companies after a bad experience, and more than half switch brands...

SUSE promotes free webinar

E-Commerce Update - 0
In an increasingly technological world, the search for digital solutions is already a reality for Brazilian companies and public institutions.

Expert XP 2025 will bring together the biggest names in asset management in Brazil.

E-Commerce Update - 0
Expert XP 2025, the world's largest investment festival, confirms the participation of leaders who are at the helm of the main asset management firms...

How to apply AI to digital marketing without losing authenticity.

E-Commerce Update - 0
Artificial intelligence is already playing a leading role in many digital marketing strategies, optimizing campaigns, personalizing communications, and accelerating results. However, one of the main...

The brokerage market will see the end of "hidden partners," says CEO of a company in the sector.

E-Commerce Update - 0
The logic of charging commissions on sales, even without generating direct value in the production chain, is being questioned. That's André's view...

The Entrepreneurial Alliance Summit points to five paths towards a more inclusive entrepreneurial future.

E-Commerce Update - 0
Working towards building a truly inclusive entrepreneurial ecosystem is what has driven Aliança Empreendedora for 20 years. Including the people who make up...

How should brands communicate with Generations Z and Alpha? 

E-Commerce Update - 0
LOI, a consultancy specializing in influencer marketing, and InstitutoZ, from Trope, a consultancy focused on Generation Z and Alpha, presented a new strategic approach to...

Influencer marketing needs to bury, once and for all, the model of disguised exploitation.

Rapha Avellar - 0
For a long time, a logic prevailed in the influencer market: send a product to a creator and wait—almost always in a way...

Mergers and Acquisitions: The packaging market is experiencing a good moment for transactions.

E-Commerce Update - 0
After registering a 14.89% increase in Gross Production Value (VBP) last year, reaching R$165.9 billion according to data from the Brazilian Association of...

IBM and Wimbledon launch new AI features for real-time fan engagement.

E-Commerce Update - 0
The All England Lawn Tennis Club and IBM (NYSE: IBM) today announced new and enhanced digital experiences powered by AI technology for the Championship...
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