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Annual Archives: 2024

Digitization and e-commerce are key elements to maximizing the benefits of the global initiative, says WTO.

E-Commerce Update - 0
In a report released this Wednesday, the 26th, the World Trade Organization (WTO) highlighted the transformative potential of the "Aid to Trade" initiative to boost...

What is Transparent Checkout?

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Definition: Transparent Checkout is an online payment method that allows customers to complete their purchases directly on the seller's website, without being redirected to...

What is Facebook Pixel?

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Definition: The Facebook Pixel is an advanced tracking code provided by Facebook (now Meta) that, when installed on a website, allows it to monitor, analyze, and...

What is a landing page?

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Definition: A landing page is a specific web page created with the goal of receiving visitors and converting them into...

What are Transportation Hubs?

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Definition: Transportation hubs, also known as distribution centers or logistics centers, are strategically located facilities that serve as central points for receiving,...

What is SaaS – Software as a Service?

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Definition: SaaS, or Software as a Service, is a software distribution and licensing model in which applications...

What is a Payment Gateway and Payment Intermediary?

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A Payment Gateway is an e-commerce technology that processes payments for online businesses, eCommerce, and physical stores. It serves as a...

What is Behavioral Targeting?

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Definition: Behavioral Targeting, or Behavioral Segmentation in Portuguese, is a digital marketing technique that uses data about users' online behavior to create...

What is a KPI – Key Performance Indicator?

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Definition: KPI, short for Key Performance Indicator, is a quantifiable metric used to evaluate the performance of an organization, department,...

What is Social Commerce?

E-Commerce Update - 0
Definition: Social Commerce refers to the integration of commercial activities within social media platforms, allowing users to make purchases directly within these environments. This...
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