M'mbiri, malonda asintha kwambiri pazaka zana zapitazi. Chiyambireni kutulukira kwa masitolo oyambirira akuthupi, omwe adagwira ntchito modziyimira pawokha komanso popanda kufunikira kophatikizana pakati pa mayunitsi, kuzomwe zikuchitika pano zomwe zimayendetsedwa ndi digito ndi kuphatikiza kwanthawi yeniyeni, gawoli lakumana ndi kusintha kwaukadaulo ndi kakhalidwe komwe kwasintha kwambiri chidziwitso cha ogula.
M'masiku oyambilira ogulitsa, masitolo akuthupi ankagwira ntchito payekha. Chigawo chilichonse chinali ndi zowongolera zake, ntchito zamakasitomala ndi kasamalidwe. Cholinga chachikulu chinali zochitika za ogula m'deralo. Kuphweka kotereku, komabe, kwakhala kosasunthika ndi kukula kwa maunyolo ogulitsa, magulu ndi maubwenzi ovuta kwambiri pakati pa malonda ndi ogula.
Kufika kwa kasamalidwe kophatikizana koyambirira kwa zaka za m'ma 90, monga ERPs (Enterprise Resource Planning), inali sitepe yoyamba yopita ku centralization ya ntchito, kupangitsa nyengo yatsopano ya scalability kwa mabizinesi.
Komanso, pobwera njira zatsopano, monga telefoni, imelo ndi digito nsanja, malonda anayamba kugwira ntchito m'malo ovuta kwambiri. Multichannel idatuluka ngati yankho pakusiyanasiyana kwa malo olumikizirana, kulola ogula kuti azitha kulumikizana ndi mtunduwo m'njira zosiyanasiyana komanso kudzera pa mautumiki angapo ndi malo olumikizirana.
M'malo mwake, ma multichannel athandiza ogula kugula pa intaneti ndikunyamula m'masitolo, kapenanso kufunafuna mayankho otsatsa pamakina monga WhatsApp ndi media media. Zambiri zaposachedwa zikuwonetsa kuti 50% ya ogula amakonda kuthetsa nkhani zogulitsa pambuyo pa WhatsApp, ndikuwonetsa kufunikira kopereka njira zosavuta, zosavuta zomwe zimalumikizana mwachindunji ndi ogula.
Komabe, ngakhale imagwira ntchito bwino, ma multichannel nthawi zambiri amalephera kupereka zophatikizika. Kugwira ntchito pamakina osiyanasiyana nthawi zambiri sikulumikizana wina ndi mnzake, zomwe zimapangitsa kuti ogula akhumudwe komanso zovuta zamakampani.
Commerce Yogwirizana: kuphatikiza kwathunthu
Muzochitika izi, Unified Commerce ikuwonekera ngati chisinthiko chachilengedwe cha multichannel, yopereka njira yophatikizika komanso yapakati yomwe imagwirizanitsa deta, inventory, logistics and service service in one orchestration system. Cholinga ndikupereka zamadzimadzi, zenizeni zenizeni kwa ogula, mosasamala kanthu za njira yomwe imagwiritsidwa ntchito.
Commerce Yogwirizana sikungokhudza kulumikiza njira zogulitsira. Ndikofunikira kuphatikizira mndandanda wonse wantchito, kuyambira pakuwerengera mpaka pakubweretsa zinthu, kugwiritsa ntchito matekinoloje apamwamba monga Artificial Intelligence ndi Big Data kuyembekezera zosowa ndikusintha makonda. Lingaliroli limakumana ndi zomwe ogula amayembekezera pazokumana nazo zopanda mikangano, pomwe palibe zopinga pakati pazakuthupi ndi digito. Ndi chisinthiko, chothandizidwa ndi teknoloji, cha lingaliro la njira zonse, zokambidwa zambiri koma nthawi zonse zimakhazikitsidwa movutikira kwambiri ndi makampani.
Ndani akutsogolera chiwembuchi?
Ogulitsa angapo atenga kale Unified Commerce ngati njira yayikulu. Zitsanzo ndi izi:
Walmart: Chimphona chamalonda chaika ndalama zambiri muukadaulo kuti aphatikizire ntchito zake zapaintaneti komanso zakuthupi, kulola makasitomala kugula kulikonse ndikulandila zinthu mwachangu komanso moyenera.
Amazon: Ngakhale kuti kale ndi nsanja ya digito, kampaniyo ikukulitsa kupezeka kwake ndi zochitika monga Amazon Go, kumene kuphatikiza deta ndi luso lamakono kumathetsa mizere ndikupangitsa kuti kugula kukhale kosavuta.
Magazini ya Luiza: ku Brazil, Magalu ndi chitsanzo cha momwe kuphatikiza kwathunthu kungapindulitse makasitomala. Kampaniyo imagwiritsa ntchito machitidwe omwe amalumikiza zosungira, katundu ndi ntchito, kulola ogula kusankha komwe angalandire katundu ndi momwe angalandirire.
Kukhazikitsa Unified Commerce, komabe, sikophweka. Zimaphatikizapo zovuta zaukadaulo, monga kuphatikizira machitidwe olowa, ndi zovuta zamaluso, monga magulu ophunzitsira kuti azigwira ntchito pamalo olumikizidwa kwambiri. Kuphatikiza apo, pamafunika ndalama zambiri zaukadaulo ndi zomangamanga, kusintha kwa zolimbikitsira ndi njira zolipirira magulu ogulitsa, kuyika kasitomala "inde" pakati pa oyang'anira, ndi zina zambiri.
Kumbali ina, ubwino wake ndi woonekeratu. Makampani omwe amatenga Unified Commerce amatha kukwaniritsa zofunikira za ogula amakono, kukulitsa kukhulupirika ndikuyendetsa bwino ntchito. Pamsika womwe ukukulirakulira, izi zitha kukhala zosiyanitsa.
Chifukwa chake, kusintha kuchokera ku multichannel kupita ku Unified Commerce kumayimira kusintha kwamalonda. Kuposa kusintha kwaukadaulo, ndiko kusintha kwa chikhalidwe komwe kumayika ogula pakati pa ntchito zonse. Makampani omwe amavomereza kusinthaku adzakhala okonzekera bwino kuti apikisane pazochitika zomwe makasitomala ndi ndalama zamtengo wapatali kwambiri. Kuphatikizana kwathunthu sikusiyanitsa, koma chofunikira kwa iwo omwe akufuna kukhalabe oyenera pamsika wamasiku ano.
