White Cube announces its new strategic phase, marked by a repositioning that consolidates the company as a consultancy specializing in Data and Artificial Intelligence applied to business. The goal is to transform raw data into real competitive advantage, accelerate decisions, and drive efficiency and growth in medium and large-sized companies.
With 15 years in the market, and having served over 300 companies, 250 specialists, managed 3 million assets, and generated over R$100 billion in revenue for clients, White Cube is taking a step forward to keep pace with market maturity and the evolution of AI use at scale.
“Data only has value when it translates into actionable decisions. Our mission is to educate, guide, and apply AI and data so that leaders can make intelligent decisions today, not in the distant future,” says Alexandre Azevedo, CEO of White Cube.
The company, which already serves customers on four continents (South America, North America, Europe, and Oceania) and projects 118% sales growth by 2025, is using this repositioning to double the size of its operation again by 2026.
From data to decision: the new logic of action.
The company's new phase is organized as a comprehensive journey that connects strategy, governance, engineering, and applied AI.
The model reinforces core principles of the brand's positioning, such as:
- Data transformed into actionable intelligence
• AI as an engine for efficiency and competitive advantage
• Decisions driven by governance, compliance, and quality
• Combination of human expertise and technology
• Measurable impact on productivity, margins, and growth
This approach responds to a market trend where organizations accumulate large volumes of data but still struggle to convert it into value, predictability, and innovation.
Growth and expanded presence
With a strong presence in the South of the country, White Cube is now intensifying its expansion into the Southeast, a priority region due to the concentration of large companies and investment in data and AI.
To support this new phase, the company is opening an office three times larger at the Caldeira Institute, one of Brazil's leading innovation hubs. The space, located in Porto Alegre, symbolizes its connection to the technological ecosystem and initiatives that drive AI, data, and digital transformation.
“The Caldeira Institute is where the big conversations about technology happen. Being here strengthens our culture and accelerates our impact on the market,” explains Azevedo.
Global partnerships strengthen technical consistency.
White Cube maintains strategic alliances with global players that expand its technical capabilities and the delivery of large-scale projects.
- Data & AI Partnership with Microsoft
- Data Lake Partnership with Databricks
- Partnership in Cloud Analytics in Latin America with Oracle
- Data & Analytics Partnership with Huawei
These agreements allow us to operate with international standards of performance, governance, and scalability.
A consultancy that shapes the future of business.
White Cube's new brand reinforces the tagline that guides its entire strategy: Shaping the future of business with Data & AI.
More than just a technical supplier, the company assumes the role of a trusted advisor , supporting leaders in making smarter, faster, and safer decisions with a real impact on margins, operational efficiency, and competitiveness.
