WhatsApp yaretse kuba porogaramu yohererezanya ubutumwa gusa kandi yigaragaje nk'iyerekanwa rikomeye rya digitale ku bicuruzwa byo muri Berezile. Ubushakashatsi bwakozwe n’ishyirahamwe ry’abayobozi bashinzwe ubucuruzi (CNDL) ku bufatanye na SPC Brasil, 67% by’amasosiyete mu bucuruzi na serivisi basanzwe bakoresha igikoresho nk'umuyoboro wabo wo kugurisha. Ibikoresho byahindutse uburyo butaziguye bwo guhuza ibicuruzwa hamwe nabaguzi, aho umukiriya akora ubushakashatsi, akaganira, akanarangiza kugura mukanda gake. Mugihe cyegereje ibiruhuko bisoza umwaka, igihe ibicuruzwa bikabije kubera kugurisha Noheri, abatarashiraho gahunda yabakiriya babo hamwe ningamba zo guhindura muri porogaramu bafite ibyago bikomeye byo gutakaza umwanya kubanywanyi benshi ba digitale.
Muri iki gihe, kwimenyekanisha bivamo guhinduka no gusubiramo abakiriya nyuma yibiruhuko. Kuri Marcos Schütz, umuyobozi mukuru wa VendaComChat, isosiyete itanga uruhushya ruzobereye mu gukoresha mudasobwa ya WhatsApp, guhuza kataloge ihuriweho, ubutumwa bwikora, hamwe n’ubwenge mu bucuruzi byahinduye porogaramu mu buryo bwo kugurisha no gukoresha ibikoresho by’indahemuka by’abakiriya. Uyu muyobozi agira ati: "Nukumenya ko iyi miyoboro imenyekanisha nk'imikoranire igaragara, ba rwiyemezamirimo bazunguka inyungu ku batarakoresha imashini zikoresha. Ibanga ni ukuyikoresha nk'ingamba zongerera agaciro no kwihutisha serivisi z’abakiriya."
Ku bwa Marcos, ingamba zimwe na zimwe zizeye neza ko zizagera ku ntsinzi y'ibihe, nka Noheri. Ubigenzure:
Kwiyamamaza kugamije - kumenyekanisha ubutumwa kubantu batandukanye, harimo abakiriya b'indahemuka, imikoranire mishya, na cyane cyane amakarita yo guhaha. Ubutumwa bugenewe buri tsinda bwongera igipimo gifunguye no gusezerana, kimwe no gushiraho amarangamutima hamwe nabumva. Kuri Noheri, itumanaho rigamije guhindura imikoranire yoroshye mubaguzi bakora.
Cataloge no kugura buto - hindura WhatsApp mububiko bukomeye bwa digitale, yerekana ibicuruzwa, ibimamara, hamwe nibitanga amafoto meza nibisobanuro bigufi. Koresha urutonde rwimikorere kugirango woroshye kugendana kandi ushiremo buto yo kugura itwara umukiriya muburyo bwo kwishyura. Ibi bizagabanya igihe kiri hagati yinyungu no guhinduka.
Gutangiza serivisi yambere yabakiriya - koresha ubwenge bwakazi kugirango usubize ibibazo bikunze kubazwa no kuyobora abakiriya kubakozi beza. Ibi bigabanya ibihe byo gutegereza, bitezimbere kunyurwa, kandi birekura itsinda kubiganiro-byagaciro. Muri iki gihe, iyo ubutumwa bwiyongereye, automatike ituma ibicuruzwa bihinduka cyane.
Amahugurwa nyuma yo kugurisha - Amategeko arasobanutse: umubano nturangirana no gutanga; aho niho ubudahemuka butangirira. Hugura itsinda ryanyu gukora ingamba zikurikira nyuma yo kugurisha, kubaza uburambe, gutanga ama coupons yo kugura ejo hazaza, no gutera inkunga isubiramo ryiza. Umubano mwiza nyuma yo kugura nicyo gihindura abaguzi umwe mubakiriya basubiramo.
