Ngo-2025, izinombolo zizodwa ngeke zisanele ukumaketha, futhi kuzogxilwa kumphakathi. Akusamayelana nokuzuza abalandeli noma ukuthandwa, kodwa sekumayelana nokudala izibopho zangempela nezihlala njalo. I-Meta, umdondoshiya wobuchwepheshe, igqamise leli su njengokubheja kwayo okuyinhloko ngekusasa phakathi nemicimbi nemibiko yayo yakamuva. Ukwakha ubuwena kuyisici esihlukanisayo semikhiqizo efuna ukwedlula imakethe futhi ithathe indawo eyingqayizivele ezimpilweni zababukeli bayo. "Lo mkhuba umelela umnyakazo oguqulayo. Nakuba abalandeli beza behamba, la maqembu ahlala. Avikela, ahlanganyele, futhi akhule eduze kwemikhiqizo, aqinisa ukuxhumana okudlula kude inkundla yezokuxhumana," kuchaza uCamila Renaux, uchwepheshe we-Strategic Marketing, Digital Marketing, kanye ne-Artificial Intelligence.
"Ukumaketha komphakathi" kuba umehluko oqhudelanayo ngokuguqula amakhasimende abe abagqugquzeli bomkhiqizo bangempela. Lawa maqembu anamandla okudala ukuxhumana okuqinile futhi akhuthaze ukusebenzelana okuyingqayizivele, asungula isibopho esidlulela ngale kwentengiselwano. "Umphakathi awugcini nje ngokudla okuqukethwe kwakho noma imikhiqizo, uphila futhi wabelane ngezinjongo zawo. Uvikela umkhiqizo wakho, uzibandakanya ngenkuthalo, futhi ume eceleni kwakho kunoma yiluphi uhambo," uyanezela.
UCamila uchaza ukuthi ukwakha imiphakathi akuncikile kusayizi wenkampani noma uchwepheshe. Okubalulekile ukuhlakulela ukwethembana, ukuhlonza, kanye nokushintshisana kokuhlangenwe nakho okuqhubekayo. Leli su liguqula izethameli zibe ozakwethu, lidale amabhondi amelana nezinkinga, izinguquko, kanye nezinguquko zemakethe. Ukuze wakhe amaqembu athembekile omkhiqizo wakho, uCamila Renaux ugqamisa izinqubo ezithile ezibalulekile:
1. Khiqiza izihlonzi: “Yenza kucace ukuthi yini okholelwa kuyo, wenzani, nokuthi kungani ukwenza lokho,” kugcizelela uCamila. Izithameli zidinga ukubona amanani ahambisana nezazo, zidale umuzwa wokuba ngowazo. Lokhu kudinga ukubeka izinto obala, ukuxhumana okuthembekile, nokungaguquguquki kuzo zonke izenzo;
2. Ungaphelele: ukuphelela akusewona umgomo ezinkundleni zokuxhumana. “Abantu baxhumana nabangempela,” kugcizelela uchwepheshe. Ukubonisa ubuthakathaka kanye nezimo zansuku zonke kuyindlela enamandla yokwenza ukuxhumana kube ngumuntu nokudala ukusondelana;
3. Yamukela imvelo : indlela ezenzakalelayo, ngaphandle kwemibhalo noma amaphethini aqinile, iletha imikhiqizo eduze nemiphakathi yabo. “Impilo yangempela izoba yinjwayelo ngo-2025. Zivumele ukuthi ube yiqiniso futhi wabelane ngezikhathi zansuku zonke,” kusikisela uCamila ;
4. Faka imali ekwenzeni kube ngokwakho : izinsiza ezifana namaqembu e-WhatsApp akhethekile, izinkundla ezivaliwe, noma imiphakathi ye-YouTube zisiza ekudaleni indawo eseduze nesebenzisanayo. Lezi ziteshi zinikeza izethameli isipiliyoni esiyingqayizivele, lapho ukuxhumana kuba okuqondile futhi okomuntu siqu, kuqinisa umuzwa wokuba ngowabanye.
