Inkulumo ethi "Valley of Death" yaziwa kakhulu emakethe yokuqalisa ukuchaza isigaba esibalulekile somjikelezo wempilo yebhizinisi. Ngokuvamile, kubhekiselwa esikhathini lapho izinkampani zisengozini enkulu, okungukuthi, phakathi kwesigaba sokuthuthukiswa komkhiqizo kanye nendawo lapho ukuqaliswa kuqala khona ukukhiqiza imali engenayo ukuze kukhokhelwe izindleko zokusebenza.
Ucwaningo olwenziwa yi-Dom Cabral Foundation ngezimbangela zokufa kwabantu abaqalayo baseBrazil lubonise ukuthi okungenani u-25% wabo uyayeka ukuba khona ngonyaka wabo wokuqala, futhi u-50% usuvele uvaliwe ngonyaka wesine. Kodwa kungani lokhu kwenzeka?
Ngokusho kukaMarilucia Silva Pertile , umeluleki wokuqalisa kanye nomsunguli we- Start Growth , osekela abasunguli abanombono ohambweni lwabo oluya ezingeni elilandelayo ngokuhlanganisa ubuchwepheshe, inhloko-dolobha, kanye nesipiliyoni, "Isigodi Sokufa" siyisigaba somjikelezo wokuphila wokuqalisa lapho ibhekene nezinselele eziphezulu zezezimali, okwenza ukuqalisa kuthambekele kakhulu ekuhlulekeni. " Singasho ukuthi isigodi sokufa cishe yisimo esiphelele noma esingenalutho; phela, ukugxeka okukhulu kwalesi sikhathi yikhona okuzocacisa ukuthi ibhizinisi lizosinda noma cha," usho kanje.
Ngokusho kukaMarilucia, ngesikhathi seSigodi Sokufa, ukuqaliswa sekuvele kusetshenziswe ingxenye enkulu yenhloko-dolobha yayo yokuqala; nokho, ayikazuzi inzuzo eqinile noma enenzuzo. "Isigaba se-Valley of Death ngokuvamile senzeka ngemva kokutshalwa kwezimali kokuqala, lapho umkhiqizo usuvele uthuthukisiwe, ukuhlaziya izimakethe kwenziwe, futhi umqondo usuqinisekisiwe namakhasimende, kodwa ukuqalisa akukakhiqizi imali eyanele kanye nenzuzo ukuze ikwazi ukuziphilisa. Ngamanye amazwi, yisigaba lapho udinga khona izinsiza," uyachaza.
Isikhulu sigcizelela ukuthi, naphezu kokubonakala kunzima, kubalulekile ukucabangela ukuthi wonke usomabhizinisi udlula eSigodini Sokufa lapho eqala ukuqala. "Kuyinqubo engokwemvelo eyingxenye yomjikelezo wokuvuthwa kwebhizinisi. Imfihlo iwukuba namandla anengqondo kanye nezezimali ukuze udlule kulesi sigaba ngokushesha nangenani elincane lengozi engenzeka," uyahlola.
NgokukaMarilucia Pertile, ukulungiselela iSigodi Sokufa kudinga ukuqaphela ukuthi kuyodingeka umsebenzi omkhulu, ukuzinikela, nokuqina. “Kubalulekile ukuletha abantu abangasiza futhi bakwazi nokuvumelana nezimo ukuze babe nohlelo B noma C. Ngaphezu kwalokho, ukufuna abeluleki nabatshalizimali kufanele kube yingxenye yenqubo,” usho kanje.
Ukuze unqobe ngokushesha i-Valley of Death, umsunguli we-Start Growth uphakamisa ukuthi isiqalisi sifune ozakwethu abangasiza ngeminikelo engeyona eyezimali futhi sibheke iklayenti elibalulekile elizimisele ukufunda nokusiza ukuqinisekisa imibono ecatshangwayo ekuphishekeleni ukulingana kwemakethe.
