Ubucuruzi bwa e-Bresil burimo igihe cyimpinduka zihuse kandi zigoye. Hamwe nogukoresha imibare igenda ikoreshwa, abaguzi benshi bimukiye kugura kumurongo, bituma iterambere ryurwego. Ariko, iri terambere ntabwo buri gihe ari umurongo. Abacuruzi benshi baracyafite imbogamizi mugukomeza ibikorwa birambye no kongera ihinduka ryabashyitsi mubakiriya basubiramo.
Mubidukikije birushanwe cyane, aho amahitamo yabaguzi ari menshi kandi ibiteganijwe bigenda byiyongera, gusobanukirwa uburyo bwo guhagarara no kubaka ubudahemuka bwabakiriya biba shingiro. Ni muri urwo rwego, imicungire y’imikoranire y’abakiriya igaragara nkitandukaniro rikomeye kugirango intsinzi yububiko bwa interineti.
Dukurikije amakuru yavuye muri Raporo ya CRM ya Mailbiz , yasesenguye ibikorwa bya e-bucuruzi ibihumbi n'ibihumbi, uburyo ukorana nabakiriya bawe burashobora kugira ingaruka kubisubizo byawe.
1. Inshuro yo guhura ningaruka zayo kugurisha.
Itumanaho kenshi nikintu cyingenzi mumikorere yububiko bwa interineti. Dukurikije imibare yasesenguwe, ubucuruzi bwa e-bucuruzi bwohereza ubukangurambaga burenga 30 buri kwezi bwandika amafaranga yinjiza angana na $ 45,000 , mu gihe abohereza ubukangurambaga hagati ya 1 na 4 bari hagati y’amadolari 2.333 .
Kubwibyo, gukomeza guhuza amakuru birashobora gufasha gushimangira ikirango mubitekerezo byabaguzi. Nyamara, imikorere yiyi mibonano iterwa ningirakamaro yibirimo hamwe nigice cyabumva.
2. Uruhare rwa automatike muguhindura abakiriya
Gushyira mubikorwa byikora bigira ingaruka kubicuruzwa. Ibigo bikoresha ikaze byikora 143% byinjira kuruta ibyo bidafashe ingamba.
Automation ituma itumanaho ryoherezwa mugihe gikwiye kuri buri mukiriya, wirinda icyuho mumibanire no kongera amahirwe yo guhinduka.
3. Kugarura amakarita yo guhaha yataye
Igiciro cyo gutererana igare muri e-ubucuruzi gikomeza kuba kinini, ariko amakuru yerekana ko uburyo bunoze bushobora kugabanya iki kibazo. Amasosiyete akoresha automatike kugirango agarure amakarito yataye akoresheje imeri na WhatsApp arashobora kugaruza amadolari 298.000 / ukwezi kugurishwa ubundi yatakara.
Gutangiza iyi mikoranire nabyo bigira ingaruka ku nyungu zishoramari (ROI) , zishobora kugera kuri $ 9.01 muri ubu bwoko bwo kwiyamamaza.
4. Isano iri hagati yubunini bwibanze bwinjira ninjiza.
Amakuru yerekana ko ubucuruzi bwa e-ubucuruzi bufite abantu barenga 100.000 bwandika amafaranga yinjiza angana na $ 33.835 / ukwezi , mugihe abafite imikoranire itageze ku 5.000 bari hagati y $ 1.584 / ukwezi .
Rero, kwagura abakiriya, iyo bikozwe muburyo bujuje ibisabwa, birashobora guhindura ibisubizo byubukungu. Ingamba nkibikorwa biganisha ku kuyobora no gutandukanya neza birashobora kugira uruhare muri iri terambere.
5. Ingaruka za CRM kumuryango wa e-ubucuruzi
Ubucuruzi bwa e-bucuruzi bukoresha ibikoresho bya CRM byubatswe byinjiza amafaranga angana na $ 21,900 / ukwezi , mugihe abadafite amafaranga yinjiza angana na $ 5.300 / ukwezi .
CRM ntabwo ari ububiko bwamakuru yumukiriya gusa, ahubwo ni ibikoresho bifasha kumenyekanisha kwiyamamaza no kunoza itumanaho murugendo rwabakiriya.
Umubano wubatswe: ikintu gikomeye cyiterambere rya e-ubucuruzi.
Amakuru yerekana ko kubaka umubano wubatswe nabakiriya bishobora kugira icyo bihindura mubikorwa bya e-ubucuruzi. Itumanaho risanzwe, gukoresha automatike, hamwe no kubona ibyangombwa byo kuyobora ni ibintu bigira ingaruka kubisubizo.
Gusesengura aya makuru birashobora gufasha abadandaza kumenya aho bagomba kunoza imikorere yabo no gutegura ingamba nziza zo gufata neza abakiriya no guhindura.
Mailbiz numufatanyabikorwa mwiza wo kuzamura ibicuruzwa nibisubizo muri e-ubucuruzi! Hamwe nabakiriya barenga 5.000, dutanga ingamba zidasanzwe hamwe nikoranabuhanga rigezweho muri automatike na CRM. Itsinda ryinzobere rigufasha kubaka ubudahemuka bwabakiriya binyuze mubikoresho nkibisekuruza byayobora, gusubiramo ibyaguzwe, gushiraho ubukangurambaga, urupapuro rwurupapuro, igice, kwikora, no kugarura amagare. Ibi byose hamwe nibikoresho byimbitse kugirango byorohereze ubuyobozi.
