Impinduramatwara ikomeye itaha mu bucuruzi bw'ikoranabuhanga ntizabonwa imbonankubone, kandi niyo ngingo nyayo. Mu myaka ya vuba aha, ubucuruzi bwa elegitoroniki bwateye imbere ku muvuduko ukabije, bushingiye ku guhindura imiterere y'umuntu ku giti cye, uburyo bwose bwo kugurisha, no koroshya ibintu. Ariko turimo kwinjira mu cyiciro cyimbitse kurushaho, kidashingiye ku ikoranabuhanga, ahubwo gishingiye ku myitwarire. Kugaragara kw'umuguzi usaba byinshi, utacyemera ubwoko ubwo aribwo bwose bw'impinduka. Kuri uyu muguzi, kugura ntibishobora kuba inzira; ni ingaruka karemano z'imimerere.
Ni muri urwo rwego igitekerezo cya Invisible Commerce , cyaganiriweho muri NRF y'uyu mwaka, cyatangiye gukururwa. Gihera ku gitekerezo cyoroshye: uburambe bwo guhaha bugomba kubura. Ibi bivuze ko ibintu nk'ubwishyu, igare ryo guhaha, kwemeza, inama, ubwikorezi, na serivisi nyuma yo kugurisha bireka kuba intambwe ahubwo bikaba ibintu byikora, bihujwe, kandi bitavugwa. Kwishyura mu buryo bwigenga bikubiyemo neza iyi logique. Umuguzi arinjira, agafata ibicuruzwa, maze akagenda. Nta murongo, ikarita, ijambo ry'ibanga, cyangwa imikoranire y'abantu; kugura birarangira batabibonye.
Iri hame rigenda rikwirakwira ku ngingo zose ziri muri funnel. Kwishyura bitagaragara, bishingiye ku irangamuntu rya digitale na tokenization, bituma igikorwa cyo kwishyura kidashoboka. Inzira zakoreshwaga mbere kuri cookies ubu zirimo gusimburwa no kwemeza buri gihe, zemerera kugura rimwe gusa, ariko nta gukanda. Kandi logistics irimo kugenda mu cyerekezo kimwe, hamwe no kohereza ibintu mu buryo bwikora, inzira zinoze, no kongera kuvugurura ibintu. Ntabwo bikiri ukunoza ubunararibonye, ahubwo ni ukubikuraho nk'impinduka.
Ubwenge bw'ubukorano ni moteri idasobanutse y'iyi mpinduka. Ubuhanga bwo gukora ibintu bugabanya amakimbirane kuva aho umuntu avumbuye, bugasimbuza gushaka ibitekerezo bifatika bisobanuka ku ntego ndetse na mbere y'uko umuguzi ayigaragaza. Abafasha mu biganiro bakemura ibibazo, bayobora amahitamo, kandi boroshya ibyemezo. Ubuhanga bwo gukora ibintu buhuza ikoreshwa ry'ibintu, ububiko bw'ibintu, n'ubwikorezi, bigatuma habaho urugendo rudahindagurika nta guhagarara cyangwa intambwe z'intoki. Ni byo bituma ibyamaze kubaho mu zindi nganda, nko mu muziki no kugenda: umukoresha akoresha serivisi gusa, adatekereje kuri serivisi ishingiyeho.
Birumvikana ko Brezili ihura n'imbogamizi zidasanzwe mu kugera kuri ubu buryo. Umurage w'uburyo butandukanye uracyabangamira ihuzwa ry'amasosiyete; uburyo bwo kwishyura buracyari ingorabahizi, kuvanga Pix, gahunda zo kwishyura mu byiciro, no gukumira uburiganya; ibikoresho by'igihugu, birangwa n'ibiciro biri hejuru n'uturere dufite ubucucike buke, byongera inzitizi; kandi amategeko agenga amakuru aracyari gutera imbere kugira ngo yemererwe ubunararibonye buhamye. Mu yandi magambo, dusanzwe dufite abaguzi biteguye kandi basaba urwego rushya rw'ubunararibonye n'uburyo bworoshye bwo kwishyura, ariko turacyakora ibishoboka byose kugira ngo tugire urwego rw'imikorere rutanga ibyo twiteze.
Ubucuruzi bwo kuri interineti ntabwo buri kugenda, ariko amakimbirane azagenda. Ahazaza ho guhaha hazarushaho kutagaragara, hifashishijwe ikoranabuhanga, kandi hahujwe, kandi iyi mpinduka izagirira akamaro abaguzi n'ibikorwa bishobora guhinduka. Amasosiyete azatera imbere azaba asobanukiwe neza imyitwarire y'abakiriya, agahuza amakuru, ikoranabuhanga, n'uburyo bwo kwishyura mu buryo bumwe, kandi agakoresha ubuhanga bwo gukora imibonano mpuzabitsina (AI) mu guteganya ibyo bakeneye aho kubisubiza.
Uburambe bwiza bwo guhaha ni ubwo ntawe utabona. Kandi ku muguzi wo muri iki gihe usaba byinshi, ibyo si ibintu byo kwiheba, ni ibintu byitezwe.
Rodrigo Brandão ni Umuyobozi ushinzwe iyamamazabikorwa muri Espaço Smart , iduka rya mbere rishinzwe gutunganya amazu muri Brezili.
