Ahakoa i roto i ngā whakawhitiwhiti kōrero, i te hokohoko, i te mākete pūtea rānei, kei reira ngā kamupene i tutuki noa i runga i ngā hononga mahi tahi a ngā hoa i whakapuaki i ā rātou moemoeā, i ngā wero, me ngā whakatutukitanga. I tēnei Rā Hoa o te Ao, e whakanuia ana i te 14 o Pēpuere, tirohia ngā kōrero mō ngā pakihi i whānau mai i ngā here o te hoa, ā, i tipu ake i runga i te whakawhirinaki tahi me te hiahia kia angitu ngātahi.
Koinei te āhua o NoAr, he tari whakawhitiwhiti kōrero e tohunga ana ki te whakatere i ngā waitohu; Wigoo, he tari hokohoko mamati me te ariā martech; ConCrédito, he kaiārahi i te rāngai nama utu; me HUSTLERS.BR , he tari hokohoko ora me te rautaki mamati.
"Hononga takitahi me te auahatanga i roto i ngā tuku"
I te tau 2011, i tana taenga mai ki São Paulo, i whakatūria e te kairīpoata a Mariana Hinkel nō Santa Catarina me te tohunga whanaungatanga ā-iwi a Marina Mosol nō São Paulo tā rāua ake tari PR. I ahu mai tō rāua wairua kaipakihi i te mahi tahi ngaio me te whakahoahoa, engari, nā te mea kāore i tipu ake i São Paulo, ko te wero ko te waihanga i tētahi turanga whatunga pakari.
"He āhua porangi te waihanga i tētahi tari whakawhitiwhiti kōrero me te iti o ngā rauemi i roto i tētahi tāone hou he uaua pērā i a São Paulo, engari i mōhio mātou kua tae ki te wā kia whakamātau," te kī a Mariana.
I whakangao rātou ki te ratonga kiritaki waea mariko i a rātou e mahi ana i te kāinga. "Mēnā ka waea mai tētahi kiritaki, ka whakautua rātou e tā mātou 'kaiwhiwhi manuhiri', ahakoa i te reo Ingarihi," te mahara o Marina. I taua wā, i whai wāhi ngā hoa mahi ki ngā huihuinga me ngā hui pakihi. "I hangaia e mātou tā mātou whatunga, kotahi te kāri pakihi i ia wā. He nui te wā i whakangaohia e mātou ki te hanga hononga, engari koinei te mea i akiaki i a mātou ki mua," te whakakitenga a Mariana.
I ngā tau tōmua o te umanga, i pānuitia e te umanga ngā kaupapa whakamīharo me ngā kaupapa rerekē, pērā i te whakarewatanga o te pukapuka a te matua o Michael Jackson i Brazil me te kamupene i "whakatutuki i ngā moemoeā," pērā i tā te tākuta i noho mō te wiki ki Ūropi e noho ana hei James Bond. I te whānui haere o tana whatunga hoapā, ka tīmata te umanga ki te mahi ki ngā kiritaki i roto i te hokohoko ipurangi, ngā pakihi matihiko, me ngā kamupene hangarau.
Kua 14 tau a NoAr e mahi ana i te mākete, ā, kua waiho hei tohu paetae i roto i te ao auaha, ā, kua riro kē i a ia ngā kiritaki nui i roto i ngā wāhanga rerekē pērā i a Sony, Vtex, Boston Scientific, me ētahi atu. Mō te tau 2025, i whakarewahia e te kamupene tētahi pūrongo motuhake, ko AIres te ingoa, e whakamahi ana i te Maramarama Horihori hei mahere i te neke atu i te 50 inenga, ā, e tuku ana i tētahi tirohanga whakamiharo o te whānuitanga o ngā mahi PR.
"He whakataetae tonu."
I hangaia ngātahitia te pūrākau o Wigoo, he tari hokohoko mō ngā waitohu nui, e ngā hoa mahi me ngā kaiwhakaū, a Dib Sekkar rāua ko Gustavo Santana, i tīmata mai i te whakahoahoa o te tamarikitanga, ā, ka puāwai hei hononga pakihi.
I tīmata te haerenga kaipakihi i te tau 2016, i te wā i whakatūria ai a Wigoo hei kamupene hangarau me te raraunga, e tuku ana i ngā pūmanawa raraunga me te whakaputa arahi mō ngā kaihokohoko.
Ahakoa te wheako o Gustavo i roto i te rāngai whakahaere, i te tīmatanga i whai wāhi nui ia mā te tuku tohutohu whai hua—he mea nui ia i roto i te whakakotahitanga mamati o Sem Parar. Engari, i muri i ngā tau e rua ki te kamupene, ka kite a Dib kāore i te rawaka te whai i ngā tohutohu a Gustavo, ā, ka hurihia e ia tā rāua whakahoahoa hei hononga mahi tahi.
"Haunga te tūtaki i te tamarikitanga, i tere tonu te ōrite o ngā whakaaro me ngā whāinga ōrite i te pakeketanga. I tipu haere te kamupene me te nui o te mahi uaua, me te kore haumi mai i waho, me te pupuri i a ia anō me āna ake moni whiwhi. I tūtaki anō hoki ō māua ara ngaio, ā, i hono atu ki ngā whāinga me ngā moemoeā ōrite," te kī a Gustavo.
I ēnei rā, e tū ana a Wigoo me te ariā o te martech, e whakakotahi ana i te hokohoko me te hangarau mā roto i ngā huarahi maha-hongere, e mahi ana me ngā ratonga 360º, e tātari ana i ngā hiahia o ia kiritaki, me te arotahi ki te noho hei hoa pakihi rautaki tino pai.
"Ko tā mātou kaupapa, me te mea e tere ai tō mātou tipu, ko te arotahi 100% ki ā mātou kiritaki. Kei te mahi tonu mātou i tēnei me te hihiri kotahi i a mātou i te tīmatanga, me te rapu tonu i ngā huarahi hou hei whakapai ake i ā mātou tuku me te whakatutuki i ā mātou whāinga," te kōrero a Dib.
"Te tipu tahi kia angitu"
Ko te whakahoahoa te tīmatanga mō ngā whakatutukitanga nunui. Mō William, te kaiwhakaū o ConCrédito, ko te ara ki te ao pakihi kua hono tonu ki te hunga e karapoti ana i a ia. Nō te ao uaua ia, ā, i tīmata tana mahi hei kaihoroi waka, hei kaimahi tuku nūpepa, hei kaiwhakahaere pokapū waea. Nā te ngākau nui me te tirohanga mō te heke mai, i tipu ake ia i roto i te ao nama, ā, i noho hei hoa mahi i roto i tētahi kamupene i mua i te whakatūnga o tana ake pakihi.
I te tau 2016, i whānau mai a ConCrédito i roto i tōna rūma moe, me ngā taonga hanga-ā-ringa, engari he kaupapa kua tautuhia pai: te tuku otinga pūtea tika me te wātea. Mai i te tīmatanga, i whakapono a William me mahi tahi te tipu. I whakauru mai ia i ngā hoa ki roto i te pakihi, i whakangungu i ngā tāngata kāore he wheako, ā, i waihanga i tētahi taiao e taea ai e te katoa te tupu tahi. "I whakapono tonu ahau ko te angitu tūturu ko tā tātou e tohatoha ana. Ina tupu tahi tātou, ka tere ake te whanake me te whai kaupapa nui ake," te whakanui a te kaipakihi.
I ēnei rā, ko ConCrédito te paearu matua i roto i te mākete nama utu, kua neke atu i te R$ 1.5 piriona ngā kirimana kua tukatukahia, ā, e 100,000 ngā kiritaki e mahi ana ki ia marama. Engari i tua atu i ngā tau, e tū pakari ana te kamupene mō tana whakapau kaha ki te whakawhanake i ōna tāngata, te whakatenatena i ngā akoranga, te whakaaro tipu, me te hanga i tētahi tīma e kaha haere ana i ia rā.
"Te hurihanga mā te maha"
I tīmata te whanaungatanga i waenganui i ngā kaiwhakahaere matua a Haynabian Amarante, e mōhiotia ana ko Bibi, rāua ko Ramon Prado i te mākete hokohoko ora. "Ko au te tumuaki whakaputa i tētahi kamupene, ā, i uiuitia e au a Ramon mō te tūranga whakahaere pūkete. Kāore au i whakaaro ka noho māua hei hoa mahi," te kī a Bibi.
Nā roto i te kimi kaimahi me ngā kōrerorero o ia rā i te wāhi mahi, i kitea e Ramon rāua ko Bibi te hononga kaha i waenga i ō rāua uara whaiaro me ngā whakaakoranga i tukuna iho e ō rāua whānau. Nā tēnei hiahia i whakaoho i roto i a rāua te hiahia ki te whakahaere i tētahi kaupapa pakihi e hangai ana ki ēnei mātāpono, me te whakauru i ēnei ki roto i te ahurea pakihi me te taiao mahi.
kaupapa HUSTLERS.BR he whakataurite i ōku pūkenga me te ara mahi. I taku tīmatanga ki te mahi tahi me Bibi i te tau 2019, i kite mātou kua tae ki te wā ki te huri i te mākete me tētahi tari e tohunga ana ki te Hokohoko Ora, te Rautaki Mamati, me te arotahi ki te kanorau o ngā tīma me ngā kaupapa. I te tau 2020, i whakatū mana mātou i a HUSTLERS.BR i roto i tōna hanganga kamupene o nāianei, kua tino whakaritea anōtia ōna mahi me tōna kaupapa," te kī a Ramon.
I tēnei wā, kei te whakawhānui ake ngā kaipakihi i ā rātou kaupapa me ngā waitohu nui, whai muri i te mahi tahi me ngā huihuinga umanga me ngā kamupene nui pēnei i a Google me Warner Bros. mō ngā tau e whā. e HUSTLERS.BR he pikinga neke atu i te 30% mō te tau 2025.
