Iyemezwa ryigabanywa ryagaragaye ko ariryo terambere ryiterambere rya Giuliana Flores, bitabangamiye wambere . Ubushakashatsi bwakozwe n’uru ruganda bugaragaza ko, hagati ya Werurwe na Ugushyingo 2025, kugura kugabanutse byiyongereyeho 30% ugereranije n’umwaka ushize, bitewe ahanini n'amatariki y'ibihe nk'umunsi w'ababyeyi n'umunsi w'abakundana. Iyi myumvire kandi yashimangiwe no kwagura ububiko bwumubiri na kiosque, byongereye imbaraga zo kuzamurwa mu ntera hagati yububiko n’umuyoboro wa sisitemu. Ibisubizo byerekana icyitegererezo gishingiye ku gutunganya ibicuruzwa byitondewe byo kuzamurwa mu ntera, ama coupons yihariye, hamwe n’ingamba rusange , byashimangiraga ibyiciro nkibimamara, ibitebo bidasanzwe, hamwe n’ibiciro biciriritse, kuva ku madolari 140 kugeza kuri $ 220.
Iyo ugabanijwe nubwoko bwibicuruzwa, kugabanuka byagize ingaruka zikomeye mubyiciro bimaze gushingwa mubuyobozi bwikigo. ya premium yagumye kuba ikintu cyingenzi, mugihe ibikoresho hamwe nibimamara, bihuza indabyo na shokora, vino, cyangwa ibikinisho bya plush, byabonetse cyane. Ibitebo bidasanzwe, ibyegeranyo byurukundo, hamwe nigiciro cyo hagati nabyo byagaragaye nkibintu byashakishijwe cyane.
Kubijyanye n'imiyoboro, urubuga rwagumanye amajwi menshi yo guhindura, ariko porogaramu yerekanaga iterambere ryihuse, itwarwa na coupons yihariye. Imbuga nkoranyambaga zagiye zikurura ubukangurambaga, mu gihe WhatsApp yerekanye imikorere ikomeye mu baguzi barenga 40.
Ubushakashatsi bwerekana kandi ko kugabanuka byagize uruhare mu gushimangira ubudahemuka bwabakiriya. Abaguzi bafite imyaka iri hagati ya 25 na 44 bifashishije ama coupons ku matariki akenewe cyane, nk'umunsi w'ababyeyi n'umunsi w'abakundana, biyandikishije ku giciro kinini cyo kugura mu mezi yakurikiyeho, cyane cyane binyuze muri porogaramu no kwamamaza kuri imeri. Indi myitwarire ifatika yaturutse kubakiriya binjira mubikorwa byamamaza combo yamamaza: iri tsinda, rikururwa nibikoresho hamwe nuduseke hamwe nigiciro cyiza-cyiza, nimwe gikunze kugaruka gutanga impano.
Iterambere ryanagaragaje itandukaniro rigaragara mumwirondoro wabaguzi. Itsinda ryimyaka 25-34, rifite imibare myinshi kandi yitabira cyane kuri coupons, yayoboye uruhare, ikurikirwa nitsinda ryimyaka 35-44, ryanditseho igiciro cyo hejuru cyo kugura nigipimo gikomeye cyo guhinduka. Urebye ku turere, uturere two mu majyepfo y’iburasirazuba n’amajyepfo twibanze cyane ku kugura ibintu byagabanijwe, aho São Paulo, Rio de Janeiro, Paraná, na Santa Catarina ihagaze neza, mu gihe akarere ko hagati y’iburengerazuba kagaragaje ubwiyongere buri hejuru ugereranyije mu gihe cy’isesengura.
Imyitwarire ishingiye ku gitsina nayo yakwegereye ibitekerezo. Abagore bakunda gukoresha ama coupons muburyo buteganijwe muminsi mikuru, bakwirakwiza ibyo baguze mubukangurambaga. Ku rundi ruhande, abagabo, bibanda ku byo baguze mu bihe byihutirwa, cyane cyane ku bikoresho by’urukundo hamwe bihebuje , bishimangira uburemere bwo kuzamurwa mu minota yanyuma mu mikorere y’umurenge.
Guhuza imyirondoro, ingeso, nibihe bifasha gusobanura impamvu kugabanuka, iyo bishyizwe mubikorwa, bikomeza kwagura ibicuruzwa bitarinze gusenya indangamuntu . Mu kubashora mubwenge kandi muburyo bugenzurwa, isosiyete irashobora gukurura abantu bashya, gushishikariza kugura inshuro nyinshi, no gushimangira kuboneka kwayo mumiyoboro ya digitale, mugihe izigama agaciro kagaragara kubicuruzwa byayo.

