Start2025

Annual archives: 2025

7 reasons why your business positioning is wrong.

E-Commerce Update - 0
Every brand conveys an emotion, even unconsciously: coldness, indifference, agility, warmth, credibility. People feel something when they buy from you, and that's why...

Nubank Shopping offers 8% cashback during Amazon Prime Day.

E-Commerce Update - 0
Nubank and Amazon Brazil are offering a range of benefits during Amazon Prime Day, with discounts of up to 60% on products...

Father's Day: 6 out of 10 expect to shop in physical stores.

E-Commerce Update - 0
Exclusive research by N bids, an adtech company specializing in omnichannel geolocated data and media, reveals that 95 million Brazilian adults (18+) intend to...

Cielo: research shows that the strategic use of data by retailers is falling short of its potential.

E-Commerce Update - 0
In order to understand their customer profiles and boost business, merchants need to have structured data and information available. Research by Cielo...

Automatic Pix vs. recurring scheduled Pix: understand which is the best option for each business.

E-Commerce Update - 0
Pix, the new phase of the Brazilian instant payment system, was launched by the Central Bank in June. The feature promises to impact both people...

After São Paulo, 99Food plans to expand to 100 cities in the coming months.

E-Commerce Update - 0
99Food plans to expand its operations to at least 100 cities in the coming months. The platform, which already operates in Goiânia and will debut...

Social Commerce Gains Momentum: TikTok Shop Establishes Itself as an Opportunity for Direct Sales

E-Commerce Update - 0
The recent official launch of TikTok Shop in Brazil is not just another e-commerce feature; it's a game-changer that could...

E-commerce boom puts pressure on logistics and opens up space for smart lockers in the last mile.

E-Commerce Update - 0
Brazilian e-commerce reached a historic milestone of R$ 225 billion in revenue in 2024, a growth of 14.6% compared to the previous year...

Selbetti integrates Customer Experience solution with Mercado Libre.

E-Commerce Update - 0
Selbetti – one of the largest Brazilian One-Stop-Tech companies – has just taken another important step to enhance the customer experience: the company has completed...

Hyper-personalization and digitalization of payments are redefining strategies in Brazilian retail, according to a study by Celcoin.

E-Commerce Update - 0
The digital revolution in Brazilian retail is underway and is taking on new dimensions with the consolidation and combination of two major trends: hyper-personalization...
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