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Alexander Tabor is the CEO and co-founder of Tuna, a payment orchestration company born from the need to process online payments in a customizable and highly efficient way in the Brazilian market. In 2010, he founded Peixe Urbano, where he initially served as CTO and later as CEO, when the company was acquired by the Chinese giant Baidu and subsequently merged with Groupon Latam. Before founding Tuna, the executive also co-founded and served as CTO of the healthtech company Alice.