O loʻo faʻaauau pea ona tuputupu aʻe vave le maketi o Faʻasalalauga Faʻasalalau i Pasila, ae o loʻo siomia pea lona malamalama i le tele o manatu sese. Na matou faia talu ai nei se suʻesuʻega faʻalotoifale ma RelevanC e faʻamaonia ma faʻamaonia tala autu o loʻo siomia ai lenei vaega. O tali na faʻaalia: o faʻapolofesa taʻitasi na tuʻuina atu ni faʻamatalaga taua e fesoasoani e faʻamalamalamaina le gafatia moni o lenei taʻiala ua uma ona faʻafouina faʻatau. Siaki tala o le a matou fa'aseseina:
E fa'alagolago uma lava i le ROAS.
" O le manatu o mea uma e paʻu i lalo i le ROAS o se manatu e faʻatapulaʻaina le gafatia o faʻasalalauga, le amanaʻiaina o le malamalama o tagata faʻatau ma fua faʻatatau e pei o le mauaina o tagata faʻatau fou ma le tau o le olaga atoa, mo se faʻataʻitaʻiga. Faʻasalalau Faʻasalalau e sili atu nai lo taunuuga vave, o se fuafuaga mamana mo le faʻalauteleina o maketi, faʻamaoni, ma le tuputupu aʻe umi, " o le tala lea a Rafael Schettini, Ulu o Faʻamatalaga & AdOps i RelevanC.
O lenei manatu e taua tele mo soʻo se tasi e manaʻo moni e faʻaogaina Faʻasalalauga Faʻatau i lona malosi atoatoa. E ala i le faʻaitiitia o fua faʻatatau ma auʻiliʻiliga faʻapitoa i le toe faʻaleleia vave o tupe faʻaalu faʻasalalauga (ROAS), sili atu faʻamatalaga faʻamatalaga e pei o le mauaina o tagata faʻatau fou ma le tau umi o tagata faʻatau i le olaga atoa e le amanaiaina. A lelei le faʻatinoina, Retail Media e mafai ai ona fausia se faavae mautu o tagata faʻatau fou ma le faʻalauiloaina o fuafuaga faʻamaoni, e saofagā tele i le faʻaauau pea o le faʻatupulaia o faʻailoga, ae le naʻo iʻuga vave.
E le na'o le fa'atekinolosi e taula'i.
Fa'asalalauga Fa'atau Fa'atau e le na'o le fa'atekinolosi. "I le tele o piliki-ma-kiliki faleoloa, fefaʻatauaʻiga e tupu i faleoloa faʻapitoa, ma o le mafai ona faʻafesoʻotaʻi faʻamatalaga i luga ole laiga ma faʻaliliuga i luga ole laiga ma tuusao o le mea lea e faʻaeseese ai i latou i lenei maketi faʻatau oloa faʻatau," o le tala lea a Luciane Luza, Senior AdOps Analyst i RelevanC.
O se mea taua tele lenei i la tatou maketi: o le tele o fefaʻatauaʻiga faʻatau oloa e faia pea i faleoloa faaletino. O le tulaga lelei faʻataʻatitia o Retail Media o loʻo taoto tonu lava i lona gafatia e tuʻufaʻatasia ai nei lalolagi e lua, numera ma faaletino. E manaʻomia e faʻailoga ma tagata faʻatau oloa ona malamalama e le gata i numera le Retail Media, ae faʻaleleia atili ai galuega faaletino e ala i le tuʻufaʻatasia o faʻamatalaga ma malamalamaaga faʻale-amio e maua mai faʻavae numera, e mafai ai ona malamalama atili ma atoatoa i amioga faʻatau a tagata faʻatau.
O tupe fa'afaigaluega i Fa'asalalauga Fa'atauoloa e sau mai le Tala Fa'atatau o Fefa'ataua'iga.
iloiloina , talu ai o Faʻasalalauga Faʻatau oloa e maua ai iʻuga i le faʻalauiloaina ma le liua. Amanda Passos, Fa'atonu Fa'amaumauga ile RelevanC.
Mo le tele o tausaga, na vaʻaia faʻatauvaʻa faʻasalalauga faʻapitoa o se faʻaleleia o Fefaʻatauaʻiga Maketi. Ae ui i lea, o lenei faiga ua tuai ona o le oʻo atu ma faʻaiʻuga o loʻo tuʻuina mai e faʻasalalauga faʻatau oloa i aso nei.
E manaʻomia e Retail Media se vaʻaiga faʻataʻatitia ma tuʻufaʻatasia e sili atu nai lo le maketiina o fefaʻatauaʻiga, e ala i le aumaia o tupe mai vaega o Branding, Performance Marketing, Communication, ma Media. Ua uma ona iloa e le au faʻasalalauga tetele o se paketi faʻapitoa mo Retail Media o se tupe teufaafaigaluega faʻataʻatitia i le faʻalauiloaina, faʻaliliuga, ma le faʻamalosia o le faʻailoga, e faʻaalia ai le tele o vaega o lenei matāʻupu.
O fa'asalalauga fa'atau oloa e fa'atatau tonu i fe'avea'i ma va'aia.
“E lē gata ina fa’ateleina e ala o faasalalauga fa’atau oloa le va’aia ae fa’atosina sa’o fo’i fa’ai’uga fa’atau a tagata fa’atau i taimi taua. O le tu’uina fa’asalalauga ma le fa’aeteete i luga o fa’avae fa’atau oloa, e mafai e fa’ailoga ona a’afia tagata fa’atau pe a latou ono faia se fa’atauga, ma fa’ateleina ai le fua faatatau o le liua. O lenei fuafuaga e mafai ai e fa’ailoga ona feso’ota’i ma tagata fa’atau i la’asaga ta’itasi o le fa’asologa o fa’atauga, mai le iloa e o’o atu i le fa’ai’uga fa’atau mulimuli,” o Bruna Cioletti, Pule Sinia o Teugatupe i le RelevanC.
O le mea moni o le Retail Media e sili atu nai lo na o se meafaigaluega faʻaalia. Ose ta'iala e mafai ona a'afia sa'o ai le fa'ai'uga a le tagata fa'atau i le taimi sili ona taua: o le fa'atau.
O le tu'uina lelei o fa'asalalauga e o'o atu i tagata fa'atau i le fa'amatalaga sa'o ma le taimi sa'o e iai sona a'afiaga tele i suiga. E le gata i lea, o Fa'asalalauga Fa'atauoloa o lo'o ofoina atu fa'amatalaga atoatoa i le fa'atauga atoa, mai le fa'alauiloaina o fa'ailoga e o'o i le fa'ai'uga fa'ai'uga fa'atau, ma avea ai ma meafaigaluega mamana mo le fa'amautinoaina o taunu'uga mautu i la'asaga uma o le malaga fa'atau.
O fa'asalalauga fa'atau oloa e na'o le aoga mo fa'atauga vave.
"E ui lava o le gafatia o le liua o Faʻasalalauga Faʻasalalau o se tasi lea o ana aseta sili, faʻatapulaʻaina lenei taʻiala i na o faʻatauga pupuu o se mea sese. Pe a fuafua lelei, Faʻasalalau Faʻasalalau e saofagā foi i le fausiaina o faʻailoga, faʻateleina le faʻalauiloaina, ma le faʻamaoni o tagata faʻatau. E mafai ai e faʻailoga ona faʻaauau pea le faʻaauau i le malaga a le tagata faatau, ae le na o le faʻaiʻuga faʻaiʻuga faʻatau, " o le faʻamatalaga lea a Caroline Mayer, VP o Relevan.
O lenei tala faʻasolopito o se tasi o mea sili ona taatele - ma o se tasi e sili ona faʻatapulaʻaina - mo faʻailoga e faʻatatau i le gafatia o Faʻasalalauga Faʻatau. Ioe, o lona gafatia e a'afia ai le tagata fa'atau i le taimi o le fa'atau e le mafai ona fa'afitia. Ae ui i lea, o lenei aʻafiaga e faʻalautele mamao atu i tua atu o faʻatauga vave. E ala i le fa'atumauina o le fa'aauau pea ma le talafeagai i totonu o si'osi'omaga fa'atau oloa fa'atekinolosi ma fa'aletino, e fausia ai e fa'ailoga ni so'oga tumau ma fa'ateleina le manatua o fa'ailoga i le mafaufau o le tagata fa'atau.
O fa'asalalauga fa'atauoloa lelei e tu'ufa'atasia ai fa'asalalauga fa'alauiloa, iloiloga, ma le fa'amaoni, avea ma aseta fa'ata'atia mo le fa'atelevaveina o fa'atauga e tasi ma le fa'atumauina o le fa'atupulaia o fa'ailoga mo se taimi umi. O lo'o fa'atusalia ai se fa'afouga i le fa'aupuga o fa'aupuga: mai fa'agaioiga tu'ufua i le 'auai pea, fa'atasi ma amio fa'atau i le malaga atoa fa'atau.
Le gafatia moni o Fa'asalalauga Fa'atau
O nei tala fa'asolopito ma a latou fa'asesega a matou tagata popoto ua fa'aalia ai o Fa'asalalauga Fa'atauoloa e sili mamao atu nai lo mea o lo'o talitonu i ai le to'atele. O lenei faiga e le na'o se meafaigaluega mo fa'ai'uga vave, o se fuafuaga fa'atekinolosi, po'o se isi laina fa'afaigaluega i totonu o Fefa'ataua'iga. E sili atu i mea uma, o se faʻataʻitaʻiga faʻataʻitaʻiga e tuʻufaʻatasia numera ma faaletino, faʻapipiʻi vaega eseese o maketi, faʻamalosia filifiliga faʻatau i taimi taua, ma faʻatupuina taunuuga tumau umi.
Mo fa'ailoga ma fa'atau oloa o lo'o mana'o e fa'atautaia ma le manuia lenei fa'afanua suiga, e mana'omia le fa'ato'ilaloina o nei manatu fa'atapula'aina ma talia le gafatia moni o Fa'asalalauga Fa'atau. E na'o le auala lea e mafai ai ona latou fa'amautinoa i'uga mautu ma tumau, tu'uina atu fa'amatalaga atoatoa ma tumau mo a latou tagata fa'atau ma tagata fa'atau.
