Ukumaketha nge-imeyili kungenye yamathuluzi amadala kakhulu ekukhangiseni okudijithali, kodwa ngokungangabazeki kusengenye yamathuluzi asebenza kahle kakhulu. Eminyakeni yakamuva, impikiswano mayelana nokuhambisana kwayo esimweni samanje sedijithali iholele empikiswano yokuthi ukumaketha nge-imeyili kufile; kodwa-ke, uma kucatshangelwa ama-nuances engxenye kanye noshintsho oluqhubekayo ekuziphatheni kwabathengi, indlela iyaphila futhi ifaneleka kakhulu kunanini ngaphambili, ikakhulukazi uma kucatshangelwa indima yayo ebalulekile ebudlelwaneni bamakhasimende kanye namasu okubandakanya.
Inganekwane idinga ukuphikiswa. Iqiniso liwukuthi ukumaketha nge-imeyili, njengawo wonke umkhakha, sekushintshile. Kube nezinguquko eziphawulekayo endleleni esetshenziswa ngayo, futhi empeleni kunjalo, kusukela eminyakeni engu-11 edlule - lapho ukumaketha nge-imeyili kwakungenye yeziteshi eziyinhloko zokuxhumana - ukungena kwe-smartphone eBrazil kwakuyi-30 kuphela%. Ngalesi sikhathi, isidingo sokuxhumana kwama-omnichannel sinyukile, futhi, nakuba kuseyinselelo ezinkampanini eziningi, kubalulekile ukufinyelela amakhasimende.
Amandla okwenza kube ngokwakho
Ukumaketha nge-imeyili kuvumela ukuxhumana okuqondile nokomuntu siqu namakhasimende, okwandisa kakhulu ukuzibandakanya. Ngokuhlukaniswa, kungenzeka ukuthumela imilayezo ebaluleke kakhulu ngesikhathi esifanele, okwandisa amathuba okuguqulwa nokwethembeka kwekhasimende.
Ucwaningo olushicilelwe yi-E-commerce Brasil ngo-2021, ngokwesibonelo, luveze ukuthi isu, uma lisetshenziswa emikhosini yosuku lokuzalwa, likhiqiza ukuthengiswa okungu-481% ngaphezu kwemikhankaso evamile yokukhangisa. Lokhu kubonisa amandla emizamo yomuntu siqu futhi kuqinisekisa ukuthi, lapho senziwe kahle, isiteshi singasebenza ngempumelelo kakhulu ekuthuthukiseni ukuthengisa nokusebenzelana kwamakhasimende.
Ngaphezu kokuba yithuluzi elinamandla ngokwalo, ukumaketha nge-imeyili kungahambisana namanye amasu okuthengisa. Ingahlanganiswa nemikhankaso yezokuxhumana, amasu okuqukethwe, ngisho nezinhlelo ze-SEO.
Isibonelo, izincwadi zezindaba zingaphromotha okuthunyelwe kwebhulogi noma amavidiyo amasha, futhi imikhankaso ye-imeyili ingasetshenziswa ukukhomba kabusha amakhasimende ahlanganyele nezikhangiso zenkundla yezokuxhumana. Umphumela uwukufinyelela kumakhasimende ezindaweni ezihlukene zokuthinta, okwandisa ukusebenza kahle kohlelo lonke.
Indima ye-automation
Esinye isici esibalulekile sokumaketha nge-imeyili ukuzenzekelayo. Ikuvumela ukuthi udale ukugeleza komsebenzi okuthumela izaziso ngokusekelwe ekuziphatheni kwekhasimende elithile, njengokushiya inqola nokuzulazula kwewebhusayithi. Lokhu akugcini nje kongi isikhathi kodwa futhi kwandisa ukuhlobana kwemilayezo, ukuthuthukisa izinga lokuvula nokuchofoza. Ngaphezu kwalokho, i-automation ikuvumela ukuthi ukhulise umkhondo kuyo yonke ifaneli yokuthengisa, unikeze okuqukethwe okufanele esigabeni ngasinye senqubo yokuthenga.
Ukuqinisekisa impumelelo
Ukuqinisekisa ukusebenza kahle kwemikhankaso yokumaketha nge-imeyili, kubalulekile ukuqapha nokuhlaziya amamethrikhi okusebenza, okuhlanganisa amanani avulekile, amanani okuchofoza, amanani okuguqulwa, nezinga lokuzikhipha ohlwini. Lezi zilinganiso zisiza ukuqonda ukusebenza komkhankaso nokwenza izinguquko ukuze kuthuthukiswe imiphumela. Ukusetshenziswa kokuhlolwa kwe-A/B nakho kuwumkhuba onconyiwe, okuvumela izici zomkhankaso ezihlukene ukuthi zihlolwe ukuze kubonakale izindlela ezingcono kakhulu.
Ukuzivumelanisa nezimo kuzintandokazi zabathengi
Ukumaketha nge-imeyili kuvumelana nezimo kakhulu futhi kungalungisa izinguquko kokuncanyelwayo kwabathengi. Ngezibalo ezisebenzayo kanye nempendulo yekhasimende, imikhankaso ingalungiswa ngokuqhubekayo ukuze ihlangabezane kangcono nezintandokazi ezitholiwe. Njengoba ukuziphatha kwabathengi kuguquka, ukumaketha nge-imeyili kungahambisana nalezi zinguquko, kuhlale kuyisiteshi esisebenzayo sokubandakanya nokuxhumana.
Ukuhambisana kwanoma yiliphi ithuluzi lokumaketha kuncike ekhonweni lalo lokuzivumelanisa nezenzo zalabo ababaluleke kakhulu: ikhasimende. Leli cala alihlukile. Ukuthengisa nge-imeyili kungadlala indima ekuchazeni impumelelo yomkhankaso, kodwa ukuze uwugcine uphila, udinga ukudlala amakhadi alungile.
