I roto i te mākete e noho nei te wheako o te kiritaki hei pūtake matua mō te angitu me te whai rawa o te pakihi, ko te haumi ki te ratonga-whaiaro mamati he painga whakataetae nui mō tō kamupene. Heoi anō, i tua atu i te whakarato i te whai wāhitanga me te whaihua mō ngā taha e rua, ka whakapiki ake i te whai huatanga o tēnei haerenga, te makona o te kiritaki, me te pono – ngā painga e whakawhirinaki tika ana ki te taurite tupato o ngā āhuatanga maha hei whakatutuki i tēnei whāinga.
Ahakoa kāore he hangarau e taea te whakakapi katoa i te mahi a te tangata, he pono kei reira ētahi mahi e pai ake ana ki te nuinga o tātou ki te mahi i a tātou anō, i roto i te huarahi tere ake, aunoa ake hoki. Hei tohu mō tēnei, e whakaatu ana ngā raraunga Salesforce e 81% o ngā kiritaki e pai ake ana ki te whakatau i ngā take i a rātou anō i mua i te whakapā atu ki tētahi māngai. Hei tāpiri, e 73% e māia ake ana ki te whakatutuki i ō rātou hiahia me tēnei kōwhiringa, e ai ki tētahi atu rangahau a Forrester Research.
He maha ngā take hei whakamārama i tēnei momo hiahia, mai i te tere me te whai hua o te ratonga – me te kore e tatari ki ngā rārangi, ki te tatari rānei mō tētahi kaihoko – tae atu ki te wātea 24/7, he mea e whakanui ana i te pai o te kiritaki me te watea. Kāore tēnei e whakahua i te whakahekenga o ngā whakapaunga whakahaere e pā ana ki te wawaotanga tangata e hiahiatia ana.
Ahakoa te āhua tino matatau o te hangarau, he mea pai anō hoki tōna kaha ki te whakanui, nā te mea he āheinga tō tetahi hinonga pakihi, ahakoa tōna rahi, tōna mara mahi rānei, ki te tīmata i te kaupapa ratonga-whaiaro mamati. Heoi anō, ahakoa mō te hunga kāore i a rātou he rauemi nui hei haumi ki tēnei hangarau, he maha atu ngā huarahi māmā ake, he iti ake te ōhanga ka taea te aro atu i te tuatahi, me te whakawhānui ake i ngā haumi ki ngā pūnaha matatau ake i te tipu haere o ngā mahi, me te whakamana i te piri ki te tauira.
Kei roto i tēnei whānuitanga o ngā kōwhiringa ngā āheinga o ngā taputapu e āhei ai te whakarite i te ratonga-whaiaro mamati ā-roto. He maha ngā hangarau kei a rātou te kaha ki te whakarato painga ki te ratonga-whaiaro mamati, pērā i te reo me ngā karetao kōrerorero , mā roto i te AI, ka whai i ngā kōrero a te tangata, ā, ka taea te whakauru ki ngā hongere waea (kaha, ngāwari rānei), tae atu ki ngā paetukutuku, ngā tono pūkoro, ngā tūāpapa, ngā hongere karere rānei, e whakautu ana i ngā pātai noa, e āwhina ana i te whakatere a te kaiwhakamahi, e whakahaere ana rānei i ngā tauwhitinga aunoa, pērā i te hoko, te whakaū/te whakarite anō i ngā wā whakarite, te whakahou/te kirimana i ngā mahere, tae atu ki te whiriwhiri i ngā nama e toe ana.
I roto i tēnei rauemi, ka taea e tātou te whakamārama i te hangarau whakaputa-a-ringa AI, he hangarau e whanake tonu ana, ā, ko te whāinga he tuku i te kaha ki te waihanga motuhake i ngā momo ihirangi, pērā i ngā tuhinga, ngā whakaahua, me ngā ataata. I roto i te horopaki o te ratonga-whaiaro mamati, ka taea te whakamahi hei whakaputa i ngā urupare matatini ake, whaiaro ake hoki, kia rere ake ai, kia māori ake ai hoki te taunekeneke ki ngā kiritaki.
Kei reira anō ngā kioska ratonga-whaiaro rongonui, e āhei ai ngā kaihoko ki te mahi tauwhitinga me te tono mōhiohio me te kore e hiahiatia he taunekeneke tangata, hei tāpiri atu ki ngā taupānga pūkoro anō hoki. He taputapu kaha ēnei e āhei ai ngā kaihoko ki te uru atu ki ngā ratonga, ki te hoko, me te taunekeneke ki te kamupene i runga i ā rātou taputapu i runga i te tere me te ngāwari. He tino kaha ngā kōwhiringa katoa hei huri i te pai o te kaihoko me te ROI, engari me āta whakatinanahia me te whakaaro ki ētahi wāhi aro.
Kia angitu ai te haumi a tō kamupene ki te ratonga-whaiaro mamati, kia eke hoki ki ngā hua tino pai, me mātua mahi ētahi whakatūpato i te wā e whakauru ana i te rauemi hangarau kua whiriwhiria.
He tohutohu nui kia whakarite kia whakawhanakehia te otinga i roto i te huarahi whaiaro, kia tutuki ai ngā hiahia o ngā kaiwhakamahi me ngā urupare horopaki me te tino tika – kia kore ai e puta he karere whānui e kore ai e pai ki ō rātou wheako. Whakatikatikahia ngā whakautu, ngā rerenga kōrero, me ngā mahi i runga i ngā urupare a te kiritaki me ngā raraunga mahi.
Me whakauru anō hoki te otinga ki ngā pūnaha ā-roto kē atu o te kamupene, me te whakarite kia whakahoutia tonutia, kia whai tikanga hoki ngā ihirangi o te taputapu, me te whakatairanga i te māramatanga nui mō ōna āheinga me ōna herenga. Me mahi tēnei me te kore e wareware ki te whakatinana i ngā tikanga aroturuki wā-tūturu, te ārai i ngā hapa me te whakarite kia tika ngā whakatikatika i te wā tika.
Ko tētahi atu tohutohu nui hei āwhina i te pai o te mahi ratonga-whaiaro mamati ko te whakamahi i ngā whakamātautau auau hei tautuhi i ngā hapa me ngā whai wāhitanga hei whakapai ake. Ka whakamanahia ēnei mea katoa e te tautoko omnichannel, e whakamana ana i te whai huatanga o ngā otinga ratonga-whaiaro mamati, e whakarite ana i te ōritetanga o ngā urupare e tukuna ana, e whakanui ana i te kaha whakatau, me te whakamana i te wheako pai o te kiritaki.
Kāore e kore ka whiwhi ngā kamupene me ngā kiritaki i tēnei rautaki, ā, ki te mea kāore anō tō pakihi kia awhi i tēnei ia, kia mōhio koe kei te ngaro i a koe tētahi whai wāhitanga nui ki te whai i tētahi otinga tino pai, whai hua, me te haumaru hei whakarei ake i te makona me te wheako o ngā kiritaki puta noa i te haerenga hoko.
