Hei whakamutunga i te marama o ngā tuku motuhake hei whakanui i te Paraire Pango, kua whakaritea e ASUS, he kaiārahi hangarau, he whakatairanga kāore e taea te ngaro me ngā hekenga tae atu ki te 60% mō ngā hua mō tēnei wiki mutunga me te Mane Ipurangi, ka tū hei te Mane e tū mai nei (2). Ka tīmata ngā tuku i tēnei rā i te 6 pm (te wā o Brazil), me ngā whakahoutanga hou hei whakamana i ngā whai wāhitanga ahurei mō ngā kaihoko.
Kei roto i ngā mea nui ko te huinga pona Vivobook Go 15 me Vivobook 16X, me te hekenga 50%, mō te moni R$ 4,949.10. Mō ngā kaitākaro, ka whai tikanga motuhake ngā tauira ROG Strix G16 me TUF Gaming F15, hei whakamana i tētahi whai wāhitanga kāore e taea te ngaro mō ngā kaiwhaiwhai petipeti.
I te Mane Ipurangi, hei tāpiri atu ki ngā pona petipeti me te hua, ka whai tuku ātaahua hoki ngā waea atamai ASUS, pērā i te Zenfone 10 me te ROG Phone 8 Pro.
Ki te kite i ngā whakatairanga katoa me te tiki taipitopito mō ngā utu, ngā tikanga utu me te tuku, tirohia: https://br.store.asus.com/black-november.html .
Ka panuihia e ASUS nga tuku motuhake mo te Paraire Pango me te Mane Cyber.
Ka whakarewahia e StartSe he kaupapa whakangungu 1 miriona taangata ki AI.
Nā te hiahia ki te whakawhanake i te mātauranga i roto i te Matauranga Horihori, kei te whakarewahia e StartSe te IA Brasil Movement . Ka uru atu ki te kaupapa ngā kaupapa me ngā mahi tahi hei whakarei ake i te mātauranga hangarau i waenga i ngā kaimahi me ngā kamupene, me te tuku akoranga kore utu me te whāinga ki te whakangungu i te 1 miriona tāngata o Brazil , te whakatere i te mōhiotanga, te pānui me te tuhituhi, me te whakaaroaro arohaehae i roto i te whenua mō te AI. He maha ngā whakahaere kei te mahi tahi i tēnei kaupapa, pērā i a IBM, Junior Achievement, CIEE Rio Grande do Sul, me Patrus Transportes.
E ai ki tētahi rangahau nā te IBM Institute for Business Value (IBV), ko " Whānuitanga Mahi mō tētahi Ao Aunoa me te Ao e Aratakihia ana e te AI ," e whakaatu ana me whakangungu anō te 40% o ngā kaimahi o te ao nā te whakatinanatanga o te AI me te aunoatanga i roto i ngā tau e toru e whai ake nei, e whakaatu ana kua kitea kētia te rerekētanga pūkenga o te ao. E ai ki te World Bank , e 3.4 piriona tāngata kei roto i te hunga mahi o te ao, ko te tikanga he tata ki te 1.4 piriona tāngata e hiahia ana ki te whakangungu anō ngaio i roto i te wā poto.
"Kei te anga atu tātou ki tētahi panonitanga hangarau nanakia ka huri i te āhua o tō tātou noho, te whanaungatanga, me te mahi. Koinei te taputapu tino kaha mō te panonitanga pāpori kua kitea e tātou. Ka tino piki haere te hiahia mō ngā tohunga ngaio, ā, ka taea e Brazil te tū motuhake i roto i tēnei horopaki," te kī a Junior Borneli, te Tumu Whakarae o StartSe. "Muri iho, e hiahia ana mātou ki te whakauru atu ki te rōpū iti o ngā whenua kei reira te 1% o te taupori kua whakangungua ki te Matauranga Horihori. He tukanga e uru ana te katoa, mai i ngā kaimahi ki ngā kaiārahi o ngā kamupene o ngā rahi katoa," tāna tāpiri.
E ai ki a Flávia Freitas, te kaiārahi o te Kawenga Hapori Pakihi i IBM Latin America, e hangai ana te IA Brasil Movement ki te whakapau kaha o IBM ki te whakangungu i te 30 miriona tāngata ki ngā pūkenga hangarau hou, kore utu, i te tau 2030. "E whakapono ana mātou he mea nui te mahi tahi i waenga i ngā kamupene me ngā whakahaere kia māmā ake ai te uru atu ki te mātauranga ki te whakatairanga i tētahi hapori kua rite ake me ngā whai wāhitanga maha atu mō ngā whanaketanga hangarau ā muri ake nei. Mā IBM SkillsBuild me tā mātou mahi tahi me StartSe, ka āwhina mātou i ngā ākonga me ngā kaimahi kia angitu i te whanaketanga o te mākete mahi."
akoranga AI mō te Katoa i runga ipurangi, ā, he kore utu, me te reo e ngāwari ana te uru atu, me te tauira whakaako ahurei hei āwhina i te mārama o te tangata o ngā momo me ngā tau katoa. Kua wehea ki ngā kōwae, kei roto i te ara ako he kupu whakataki ki te kaupapa, ngā kaupapa matua o te AI, ngā tauira mahi, ā, i te mutunga, te hanga i ngā otinga AI, me te whakawhitiwhiti wheako ki ngā tohunga.
E whakanui ana a Borneli, hei tāpiri atu ki te whakangungu ngaio, ko te whāinga a te IA Brasil Movement he kawe mai i ngā kōrero nui ki te hapori, me te whakatinana i te ahurea o te auahatanga me te whanaketanga manapori. "Ko te nui ake o ngā tāngata me ngā kamupene e uru atu ana ki te Movement, ko te tawhiti atu ki mua ka taea e tātou te whakanoho i a Brazil me tōna pūmanawa hinengaro i roto i tēnei nekehanga hangarau," te whakatau a te Tumu Whakahaere Matua.
"Ehara i te mea he ia au noa te mātauranga horihori: he mea tūturu e tautuhi ana i ngā mahi me te waihanga i ngā umanga hou. Ko ngā kaupapa e whakawātea ana i te urunga atu ki te AI me te whakatairanga i te whakamahinga mohio o ēnei taputapu, he mea nui ki te whakarite i tēnei whakatipuranga mō ngā wero me ngā whai wāhitanga o te heke mai," te kī a Jessica Rangel, Kaiwhakahaere Hua i Junior Achievement Brazil.
Ka mahi tahi a Reserva ki a Yuno me te whakanui ake i te utu whakawhiti hoko ma te 4 ōrau.
Ko Reserva, he waitohu rongonui i te wahanga ahua o Brazilia me te tata ki te 20 tau o te wheako, i kite i nga hua arumoni me nga mahi pai i muri i te mahi tahi me Yuno, he kaikorero utu mo te ao. Na roto i te auahatanga hangarau a tona hoa me te whakahaere tikanga utu papai, i taea e te waitohu kakahu te whakanui ake i tana reeti whakawhiti hoko ma te 4 nga ōrau i runga i te toru marama, i tua atu i te whakapai ake i te pai o te whakahaere, te arotau ki te aukati i te tinihanga, me te whakarato i te wheako pai ake mo te kaihoko mutunga.
E ai ki a Clara Farias, te kaiwhakahaere hua i Reserva, he wero nui te waitohu na te nui o te hokonga e-tauhokohoko, he mea i kaha ake te kaha o te mate coronavirus. "I tipu te kamupene ma nga mati-rua, na te rahi o taatau e whakahaere ana i tenei ra, ka hiahia matou ki te pumau whakahaere me te whānuitanga o nga tikanga utu mo o taatau kaihoko," ka whakamarama ia.
I mua i te mahi tahi ki a Yuno, i whakahekehia nga mahi utu a Reserva, na te mea i uaua nga mahi mo nga roopu hangarau e rua, i hiahia ki te whakauru ki nga hoa maha maha, me te roopu putea, i te wa o te houhanga rongo. "Na, na roto i to maatau papaahi, ka uru te kamupene, i te waahi kotahi, ki nga tikanga utu katoa e waatea ana i te ao katoa. I tenei ara, ka taea e ratou te whiriwhiri ma te paato kotahi noa nga mea e hiahia ana ratou ki te whakatinana i roto i ta raatau pakihi, "e kii ana a Walter Campos, te kaiwhakahaere matua o Yuno i Brazil.
Mo Clara Farias, ko te whakaurunga o nga utu ko tetahi o nga painga pai mo te mahi tahi me Yuno, na te mea ka whakaitihia te kaha e hiahiatia ana mo te hangarau me te whanaketanga. "Ka ngawari ake nga whakaurunga, ka whakaheke i te waku mahi, i puta mai he hua ka kitea. Hei whakaatu mai i a koe, he roopu miihini, he kaiwhakawhanake, he roopu hua, kaore i te tino mohio ki nga hangarau. Na te roopu tuarua i mahi nga roopu, e whakaatu ana i te ngawari o te otinga ki te whakahaere."
I tua atu, ko tetahi atu painga e tukuna ana e Yuno ko te huarahi maamaa. Inaianei, ka whakahaerehia e Reserva nga kaiwhakarato maha me nga nganatanga maha i te wa o te utu. "Mena ka whakakorehia he hoko e tetahi o ratou, ka kowhiria e te papaahi tetahi atu whiringa kia whakaaetia, ka kowhiri i nga wa katoa mo te huarahi me nga reiti whakaae teitei ake, he iti ake nga utu tauwhitinga, me te wheako pai ake," ta Walter Campos.
I te mutunga, ko nga painga katoa i kawea mai ki a Reserva e whakaata ana ki tana kaihoko mutunga. "Kei te hiahia tonu te kaihoko kia pai te whakaoti i te ota me te whakapai ake i te ratonga i muri i te hoko. Ki a Yuno, ka taea e ratou te whai wheako maeneene, me te iti ake o nga hapa me te maha atu o nga momo utu utu, me te tere ake o te whakatau i roto i nga raruraru, hei tauira, "ko te whakamarama a Clara. He mea tika kia tohuhia kei te whakamahi ano te papaaho i nga punaha anti-tinihanga pai rawa atu i runga i te maakete, e awhina ana i te pakihi-e-hokohoko ki te karo i nga mahi tinihanga i runga ipurangi.
Ka mutu, ka kii a Clara kua timata a Reserva ki te hokohoko atu mo te utu iti ake. "He hoa rautaki pono a Yuno, he taraiwa hurihanga, e tino hiahia ana ki te whakanui ake i to maatau whakaaetanga me te whakaiti i nga utu. Ma te kite i te kuaha hei hoa mahi, ehara i te mea noa tetahi atu taputapu i utua e au, he mea tino nui. He tangata kei te mohio ki a maatau mahi me te tuku tono mo te whakapai ake i nga rerenga mahi. Ma tenei ka tino whakamaarama i a maatau mahi o ia ra, ka taea e matou te whakatutuki i nga hua tino pai."
Tutaki ki nga whiringa toa o nga Tohu Kaiwhakaputa Brazil.
Ka manaaki a Curitiba i tētahi whakanuinga hou o te whakawhitiwhiti kōrero matihiko i te whenua: ko ngā Tohu Kaiwhakaputa o Brazil (BPA), he tohu ā-motu e whakatapua ana ki te whakamana i ngā paetukutuku, ngā kaiwhakaputa, me ngā tomokanga matihiko pai rawa atu o te whenua, ka tū i te 2 o Hakihea i te Hard Rock Cafe Curitiba.
Ka huihuia e te huihuinga ngā ingoa rangatira me ngā kaupapa auaha o te rāngai. E whakatairangahia ana e te National Association of Publishers o Brazil (ANPB) me te kamupene hangarau pānuitanga PremiumAds e whakarite tahi ana, e whai ana a BPA ki te whakaatu i te hiranga me te pānga whakarerekētanga o ngā paetukutuku, inā koa ko ngā paetukutuku ā-rohe, ki te whakawhitiwhiti kōrero me te hapori o Brazil.
Te mōhio ki te pānga me te kounga
Neke atu i te 100 ngā tono i whakawhiwhia ki ngā Tohu Kaiwhakaputa o Brazil mai i te motu katoa, he tohu nui tēnei mō tētahi tohu i tōna putanga tuatahi. I tono mai ngā kaiwhakaputa me ngā tomokanga mai i te 23 whenua, e whakaatu ana i te kanorau me te kaha o te mākete matihiko i Brazil, me te whakanui anō hoki i te whānuitanga me te hiranga o tēnei kaupapa i te taumata motu.
"He tino kaha te whakatairanga a ngā kaitono whakamutunga i te mātauranga, te whai wāhi, me te panonitanga pāpori, me te takoha tika atu ki ō rātou hapori," te kōrero a Marcelo Petrelli, te perehitini o te National Association of Publishers of Brazil (ANPB).
I arotakengia ngā kaiuru mā te whakamahi i ngā paearu e kore e aro ki ngā inenga tau, pērā i ngā tirohanga whārangi me ngā kaiwhaiwhai. I arotahi te tātaritanga a ngā kaiwhakawā tata ki te 30 ki te kounga o ngā ihirangi, te pānga pai i puta, te takoha ki te taupori, me te pumau o ngā tikanga i whakamahia.
"Ehara i te mea ka whakanuia noa e te tohu ngā mea pai rawa atu o te mākete, engari ka whai wāhi hoki ki te whakapakari i te rāngai, me te whakaatu i te hiranga o te maha o ngā pāpāho puta noa i te motu," te whakanui a Riadis Dornelles, te tumuaki tuarua o ANPB.
Tekau mā tahi ngā wāhanga i whakataetae ngā toa whakamutunga, ā, i kapi i ngā momo kaupapa rerekē. I whakaatu ia kaiuru i tētahi tuhinga tiaki i whakaatu i tā rātou mahi me te hiranga, neke atu i ngā take motuhake engari i arotahi ki ngā kaupapa auaha, ki ngā tiaki whānui rānei, tae atu ki te toru ngā toa whakamutunga mō ia tangata.
Ko te wāhanga, e whakamana ana i ngā paetukutuku e tū motuhake ana mō te tuku kōrero e tika ana, e pono ana hoki ki ō rātou hapori, i whiwhi whakaurunga mai i te 17 whenua o Brazil, me te neke atu i te 45 paetukutuku i roto i aua whenua.
Ko ētahi o ngā kaitono whakamutunga i te wāhanga paetukutuku purongo pai rawa atu o te kawanatanga ko ngā tomokanga pēnei i:
- Diario do Nordeste – diariodonordeste.verdesmares.com.br
- I tenei wa i Goiás – enquantoissoemgoias.com
- CenárioMT – cenariomt.com.br
- Gazetaweb – gazetaweb.com
- Kei roto Minas Gerais – pordentrodeminas.com.br
- RIC – ric.com.br
- Nūpepa Maha – plural.jor.br
- Portal Notícia Paraíba – noticiaparaiba.com.br
- Correio do Povo – correiodopovo.com.br
- ND Mais – ndmais.com.br
- ABCdoABC – abcdoabc.com.br
Ka pānuitia ngā kaitono katoa o tēnei wāhanga i runga i ngā hongere whakawhitiwhiti kōrero a ANPB – instagram.com/anpb_nacional/ me linkedin.com/company/anpb .
Paetukutuku waka pai rawa atu
E whakanui ana tēnei wāhanga i ngā paetukutuku e tū motuhake ana i te ao motuka, e kapi ana i ngā ihirangi mō ngā motuka, ngā motopaika, ngā waka hiko, me ngā auahatanga o te nekenekehanga.
Ngā kaitono whakamutunga:
- AutoPapo – autopapo.com.br
- Mais Aunoa – automatistv.com.br
Paetukutuku whakangahau pai rawa atu
He tūāpapa e kukume ana i te hunga mātakitaki ki ngā ihirangi auaha, kanorau, me te whakamere. Mai i ngā au ahurea ki ngā purongo mai i te ao toi, ka tukuna e ēnei tomokanga he wā wātea me te whakaaroaro.
Ngā kaitono whakamutunga:
- Hei te Nerd! – einerd.com.br
- São Paulo mo nga Tamariki saopauloparacriancas.com.br
- He nui ake āku rekoata i ōku hoa – tenhomaisdiscosqueamigos.com
Paetukutuku hākinakina pai rawa atu
He tomokanga e whakakā ana i te ngākau nui o ngā pā, e hono ana i ngā kaipānui ki ā rātou hākinakina tino pai, ehara i te mea he whakamōhio noa engari he whakahihiri hoki i ngā pā mā te tātari hohonu me ngā kōrero whakahihiri.
Ngā kaitono whakamutunga:
- Kaipeke Brasil – jumperbrasil.com.br
- Tukutuku Tukutuku – webvolei.com.br
- FogãoNET – fogaonet.com
Ko te paetukutuku pai rawa atu mō te ōhanga me/ranei te pūtea.
He tūāpapa e whakamana ana i te tangata ki te whakatau kaupapa pūtea me te mārama ki te pānga o te ōhanga o te ao ki ō rātou oranga o ia rā.
Ngā kaitono whakamutunga:
- Moenga Moenga – monengamoenga.com.br
- Piauí Negócios – piauinegocios.com.br
- Remessa Online – remessaonline.com.br/blog
Paetukutuku petipeti pai rawa atu
He paetukutuku e kawe mai ana i ngā purongo, ngā tātaritanga me ngā au hou, e hono ana i te marea ki te ao o ngā kēmu hiko.
Ngā kaitono whakamutunga:
- Ngā Kēmu ND – ndgames.com.br
- Teihana Tākaro-ā-ringa – meuups.com.br
- Gameplayscassi – gameplaycassi.com.br
Paetukutuku hauora me/ranei oranga pai rawa atu
He tomokanga tukutuku e whai pānga tika ana ki te hanga i tētahi hapori hauora ake, mātau ake hoki, e whakatapua ana ki te whakatairanga i te kounga o te oranga me te oranga ngākau, e tuku ana i ngā ihirangi e tika ana mō te hauora tinana me te hinengaro.
Ngā kaitono whakamutunga:
- Taku Whakahē Hauora – minhasaude.proteste.org.br
- Te Oranga Hākinakina – sportlife.com.br
Paetukutuku hangarau pai rawa atu
He papaaho e whakaatu ana i ngā auahatanga, ngā hua, me ngā māramatanga e whakaatu ana i te huarahi e whakarerekē ai te hangarau i ō tātou oranga o ia rā.
Ngā kaitono whakamutunga:
- starten.tech – starten.tech
- TechShake – techshake.com
Paetukutuku purongo ā-motu pai rawa atu
E whakanui ana tēnei kāwai i ngā paetukutuku e tuku ana i te kapinga whānui, tika hoki mō ngā kaupapa i Brazil, e whakatairanga ana i ngā tautohetohe tino whai tikanga.
Ngā kaitono whakamutunga:
- Te Kaitukino – oantagonista.com.br
- NE9 – ne9.com.br
- Ngā Pūrongo ICL – iclnoticias.com.br
Paetukutuku whetū pai rawa atu
Ka hono ēnei paetukutuku i ngā kaipānui ki ngā mea ngaro o te ao tūroa, e whakatairanga ana i te whakaaroaro me te whakangahau mō te hunga e ngākau nui ana ki te kaupapa.
Ngā kaitono whakamutunga:
- João Bidu – joaobidu.com.br
- Te Horoscope a te Taiterangi – horoscopesideral.com.br
Paetukutuku tunu kai pai rawa atu
Kei roto i ēnei paetukutuku ngā tohutao auaha, whai hua hoki, me ngā tohutohu hei whakarei ake i te wheako kai, hei whakanui ake hoki i te ngahau.
Ngā kaitono whakamutunga:
- Tunu i ngā wā katoa receitatodahora.com.br
- Receiteria – receiteria.com.br
- Tunu Pai – receitadaboa.com.br
Ka whakakitea ngā toa i tētahi pō e kī ana ka mau ki roto i te hītori o te whakawhitiwhiti kōrero matihiko o Brazil. E whakaata ana te hui whakawhiwhinga i tētahi tau katoa o te whakamahere me te mahi tahi, ā, e tautokona ana e ngā kamupene rongonui pērā i a MGID me TRUVID, me te tautoko rautaki mai i ShowHeroes, Seedtag, Escritório de Mídia, me Adrenalead.
"E whakahīhī ana a Adrenalead ki te tautoko i ngā Tohu Publisher Brasil, e whakapono ana hoki rātou ki te whakapakari i te pūnaha matihiko me te whakamihi i ngā mahi auaha a ngā kaiwhakaputa o Brazil, te whakatenatena i te whanaketanga o ngā ihirangi kounga me te whakatairanga i te mākete pāpāho i te whenua," te kī a Manuela Magalhães, te Kaiwhakahaere Whenua o Brazil o Adrenalead.
Ko ngā Tohu Kaiwhakaputa o Brazil he kaupapa nā te National Association of Publishers of Brazil (ANPB), he whakahaere kore-moni e arotahi ana ki te whakapakari me te whakanui i te reo o ngā kaiwhakaputa i roto i te pūnaha pāpāho mamati o te whenua.
Mai i tōna tīmatanga, kua kaha te mahi a ANPB ki te whakakotahi i ngā waitohu, ngā tari, me ngā paetukutuku puta noa i te motu, me te whakatairanga i te tipu me te maioha ki te mākete matihiko.
Haunga te tautoko i te auahatanga, e mōhio ana te rōpū ki te hiranga o te whakanui i te kanorau ahurea me te kanorau ā-rohe o Brazil, me te arotahi ki te whakapakari i ngā kaiwhakaputa ā-rohe me te whakarite kia whai wāhi atu ngā hapori o ngā rohe katoa ki ngā ihirangi e tika ana, e matatika ana, e kounga teitei ana hoki.
Te aroha me te mahi aunoa: te tuu i nga tangata ki te pokapū o nga mahi hangarau.
I te wa e pa ana ki tetahi kaupapa hangarau, ko te wero ehara i te whakamamati/aunoa i nga ratonga; me matua aro tatou ki te hunga whai paanga. Ko nga mea e whakaarohia ana e maatau kaore e kitea i nga wa katoa, me te maarama ki tenei arai he mea nui kia tutuki ai te hua e hiahiatia ana.
rangahau Life Trends 2024 na Accenture i tohu ko tetahi o nga ahuatanga pakihi ko te whanaungatanga i waenga i nga tangata me te mohiotanga artificial (AI) - 77% o te hunga i rangahauhia e te kamupene i kii kei te mohio ratou ki te hangarau. I roto ano i te 2023, Euromonitor, me tana rangahau Top Global Consumer Trends 2024, i kitea e neke atu i te 60% o nga kaihoko kua whiriwhiri mo nga ratonga me nga hua e whai hua ana ki te taiao (ko te tikanga e kiia nei ko te mahi ESG).
I te wa e whakaaro ana ki te whakaaunoa i nga tukanga, he mea tino nui ki te whakarite kia marama, kia whakamahia e te tangata pono; ara, ka whai tikanga ki te hunga ka uru ki te hangarau, ratonga ranei. I roto i tenei horopaki, ko te ngakau aroha ki tua atu i te whakatau noa mehemea kei te ora te tangata, kei te kino ranei; ka uru ki te mohio ki nga ahuatanga o nga wheako takitahi.
Ka tono ahau ki a koe ki te whakaaro: kua kite koe ka ara ake nga pakanga whakahaere ina wareware tatou ki nga kaupapa matua o te aroha? I tetahi atu taha, he tino ngawari nga mea ina ka aroha tatou me te whakaaro tahi i nga huarahi me nga otinga mo nga raru, tika?
Ko te makutu o te mahi tahi maha i roto i te taiao umanga kei roto i te whakakotahitanga o nga mahi, ahakoa i mua i nga wero e kore e taea te karo. I roto i taku wheako, i mohio ahau ko te kawenga ehara i te mea takitahi; he huinga. Me whai waahi tatou katoa ki tua atu o nga rohe o o tatou turanga ki te whakatutuki i nga otinga whai kiko.
Mai i te tangata ki te tangata: he aha te take e tika ai kia aro te whakaaro o te pakihi ki te hunga whai paanga.
I roto i te ahuatanga he mea nui te ngakau aroha me te mahi aunoatanga, ka whakanuia ake te hiranga o etahi atu tikanga whakahirahira, ina koa ko te hoahoa o nga kaupapa e aro ana ki te whakauru tangata mai i te timatanga. A ehara i te mea ko te whakatairanga noa i te kanorau, engari ko te whakarei ake i nga mahi auaha ma te whakauru i nga tirohanga rereke.
I tetahi atu taha, me karo i etahi hapa noa i te wa e whakaaroaro ana i nga whakaaro hei whakanui i to tatou kamupene, pakihi ranei. Ka whakamāramahia e ahau i raro nei:
1. Ko te kore e aro ki nga hiahia a te kaiwhakamahi ka puta he otinga kaore e tutuki i nga tumanako, i nga tino hiahia ranei o te kaihoko mutunga;
2. Ko te aro anake ki te hangarau, te wareware i nga ahuatanga o te tangata , ka whakawhāiti i te paanga me te tangohanga o te otinga;
3. Ma te whakamana noa i te whakaaro me te hunga whai paanga, kaua ki te mohio ka puta he otinga kaore i te whakaaetia, kaore ranei e whakaaetia e te maakete, e te roopu o roto ranei;
4. Ko te kore e ako mai i nga hapa o mua ka arai i nga rahunga i nga kaupapa hou; a
5. Ki te kore e urutau ki nga huringa ka tere kore ai nga kaupapa.
Ka mahi tenei mo te kaiwhakamahi mutunga?
Ko te ngakau aroha hei kamupene ko te mohio me te whakatutuki i nga hiahia o nga kaihoko, me te whakarite hua pai. Ko te tikanga, ko taku e kii nei: ko te ngakau aroha ko te mohio ki to tatou taangata tangata.
Heoi, kia taea ai e koe te mahi aroha, ko tetahi o nga mea ka taea, e ai ki te ahorangi o te MIT Otto Scharmer, ko te wahangu i nga reo kino e toru e pa ana ki a tatou me etahi atu: te whakawa, te whakahawea, me te wehi. Mena ka taea e tatou tenei, ka taea e tatou te ngaki i te hinengaro tuwhera kia pai ake te mohio ki etahi atu, te karo i te whakapehapeha, me te mahi maia me te ngakau pono - he mea nui nga uara e toru mo te pupuri hononga pono ki nga tangata huri noa i a tatou me te mahi, hei taapiri i te aroha, te whakaute i roto i o tatou oranga o ia ra.
A, ki te whakaaro koe me pehea e mahi ai? Karekau he tikanga makutu, engari ko te mea ka taea: na te kukuwhatanga, te ngawari, me te urutau ki nga rereketanga. Ko enei waiaro e toru e mau mai ana i te haumaru hinengaro me te whakapumau i te whakaute tahi i roto i te roopu, he mea tino nui ki te angitu kaupapa.
Ko te tipu haere tonu ka awhina ki te whakatutuki i nga hua pai ake me te nui atu i nga tumanako; ko te tango i te ngawari he momo mahi auaha; me te urutau ki nga rereketanga takitahi i roto i te roopu ka whakanui i nga ahuatanga ahurei o ia mema, te hanga i tetahi taiao e noho haumaru ai te katoa ki te koha. I muri i nga mea katoa, he mea nui te herekore auaha me te whakawhirinaki mo te taiao mahi pai me te whai hua.
Hei whakaoti i taku whakaaro, ka tohatohahia e ahau tetahi korero a Mark Twain, te kaituhi o Amerika: "Ko nga ra tino nui e rua i roto i to oranga ko te ra i whanau ai koe me te ra ka kitea e koe he aha."
Ko Eduardo Freire te Tumuaki me te tohunga rautaki auaha rangatōpū i FWK Innovation Design.
Neke atu i te 20 nga akoranga hararei a ESPM i te Hanuere 2025.
Ko ESPM, he kura rangatira me te mana whakahaere i roto i te Marketing and Innovation e aro ana ki te pakihi, kei te whakaae inaianei ki nga tono mo ana akoranga raumati Hanuere 2025. Ka whakaakona nga karaehe ma te ipurangi me te noho ora, ki te taha tangata ranei i nga puni o São Paulo, Porto Alegre, me Rio de Janeiro. Ka taea e te hunga e hiahia ana ki te whai waahi ki te whai waahi ki runga i te paetukutuku me te whiwhi utu 10% mena ka rehita ratou hei te 30 o Hakihea.
Ko te kopaki o nga akoranga raumati a ESPM mo Hanuere 2025 he maha nga kaupapa hei awhina i nga tohunga ki te ahu whakamua i o raatau mahi. Tirohia te rarangi o nga akoranga mo te marama tuatahi o te tau i raro nei.
- Tuhituhi: Tuhituhi Whakapono
Rā: 13/01/25
Hōtaka: Mai i te 7:30 PM ki te 10:30 PM
Hōputu: Online me te ora
Te roanga o te akoranga: 12 haora
Kei te hokohoko a Philips Walita i te Paraire Pango, e tuku ana i ngā hua tae atu ki te 50% te hekenga.
Ko Philips Walita , he paionia i roto i te hanga hua kua huri i te huarahi tunu kai a ngā tāngata o Brazil, kua rite kē ia mō te marama o ngā hekenga utu. Tae noa ki te 30 o Noema, ka whai hekenga utu te waitohu tae atu ki te 50% i runga i tana pae hokohoko ipurangi .
Ki a Caleb Bordi, te Kaiwhakahaere Hokohoko i Philips Walita, he teitei ngā tumanakohanga mō tēnei wā. "Kei te tino harikoa mātou mō tēnei wā. Kua pai te manaaki a te marea i ā mātou hua kua whakatūria kētia me ngā mea hou rawa atu. He hua kua whakatūria kētia te Airfryer i roto i ngā kīhini a ngā kaihoko, ā, ko tētahi o ngā taonga e tino hiahiatia ana i te Paraire Pango, mō te hunga e hiahia ana ki te hoko i tā rātou tauira tuatahi me te hunga e hiahia ana ki te whakapai ake ki tētahi hua he nui ake te kaha, he kounga teitei rānei. Hei tāpiri, ka mahi tahi hoki mātou puta noa i ngā hongere ā-tinana me te ipurangi, me te whai kia pai te mahi ki te kaihoko me te ngāwari," tana kī.
I te wā whakatairanga, i whiriwhiria e te waitohu ngā taonga mā te hunga e pai ana ki te tunu kai, e pai ana ki te kawhe pai, me te hunga hoki e kore e wehe i te kāinga me te kore e mau i ngā kākahu tino pai, me ngā hua i ngā utu e taea ai te utu.
Ko tētahi o ngā āhuatanga matua o ngā taunakitanga a Philips Walita ko te hangarau tino pai kei roto i ana hua katoa, e whakamana ana i tētahi wheako pai mō ngā āhuatanga katoa. Hei tauira, ko te pūnaha RapidAir i roto i ngā Airfryer he hangarau motuhake i roto i ngā Airfryer a te waitohu, e whakarite ana kia pakari te kai i waho, kia ngawari hoki i roto.
Tirohia ngā tohutohu e ono hei kukume mai i ngā taiohi ki tō kamupene.
Kua piki haere te wero o te kukume me te pupuri i ngā tāngata taitamariki, inā koa ko te Reanga Z, mō ngā kamupene, ā, e whakaatu ana ngā raraunga kāore tēnei āhuatanga e ngāwari ake i roto i te tekau tau e whai ake nei: e ai ki tētahi tātaritanga a Oxford Economics, e matapaetia ana ka piki te maha o ngā kaimahi i whānau i waenga i te tekau tau atu i 1990 me te tau 2010 ki te 51 miriona i te tau 2030.
I te mea kei te piki haere te noho mai o ngā whakatupuranga rangatahi i te mākete mahi, me ā rātou tikanga me ā rātou whanonga rerekē i ō mua, kei ngā kamupene te kawenga ki te mārama ki te hihiri o ngā tohunga rangatahi, me pēhea hoki te whakataurite i ngā tumanakohanga o ngā tāngata hou me ngā kamupene tonu.
a Roberta Saragiotto , te Kaiwhakahaere o Ngā Tāngata me Ngā Rautaki i Start Carreiras , ko te kī ki te kukume i ngā tāngata taitamariki kei tua atu i ngā painga tuku iho. "Ko te mea ngaro ko te mārama ehara te Reanga Z i te mea e rapu mahi ana anake, engari he wheako mahi whai tikanga e hangai ana ki ō rātou uara. E hiahia ana rātou ki te whai wāhi atu ki tētahi mea nui ake, me te whai pānga pai ki te ao," tana whakamārama. E ai ki te kaiwhakahaere, kia tū motuhake ai ngā kamupene i roto i te mākete utu whakataetae me te kukume i ēnei tāngata taitamariki, me whakarerekē e rātou ā rātou rautaki. Tirohia ētahi tohutohu mai i te tohunga:
- Te kaupapa me te pānga pāpori: E whakanuia ana e te Reanga Z ngā kamupene he kaupapa mārama me te whakapau kaha ki ngā kaupapa pāpori me te taiao. E ai ki tētahi rangahau a Randstad, e 90% o ngā tohunga ngaio o Brazil e whakaaro ana he rite te hiranga o ngā painga kore-pūtea ki te utu. Ki a Roberta Saragiotto, ko te whai wāhi ki ngā kaupapa kawenga pāpori a te kamupene he huarahi hei whakaoho i te whai wāhi i waenga i ēnei taranata taitamariki.
- Ngāwari me te taurite: kua nui ake te hiranga o te ngāwari ki te mahi i te inihua hauora mō te tini o ngā tohunga, e ai ki tētahi rangahau a WeWork. "E whakanuia ana e te Reanga Z te taurite mahi-oranga, e kitea ana i roto i te tauira mahi ranu," te kī a te tohunga.
- Ngā whai wāhitanga whanaketanga me te tipu tonu: he mea nui te mātauranga tonu mō ngā taranata rangatahi. E ai ki te kaiwhakahaere, ko te haumi ki ngā kaupapa whakangungu, te ārahi, me ngā mahere mahi mārama he huarahi hei tuku whai wāhitanga ki ngā rangatahi ki te kawe i ngā kawenga me te ārahi i ngā kaupapa.
- Hauora hinengaro me te oranga tinana: kua piki haere te āwangawanga mō te hauora hinengaro i ia whakatipuranga, koia te take e taunaki ana a Saragiotto kia whakamahia ngā kaupapa tautoko hinengaro, kia whakatenatenahia te korikori tinana, me te poipoi i tētahi ahurea umanga e aro nui ana ki te taurite o ngā kare ā-roto.
- Te kanorau me te whakaurunga: E tohu ana a Roberta ko ngā taiao kanorau me te whakaurunga tētahi o ngā mātāpono ārahi o te Reanga Z. Ki a rātou, ko te whakaurunga he wāhi mahi e whakaute ana i te takitahi, e whakanui ana i ia reo, ā, e waihanga ana i te wairua noho tahi mō te katoa. E whakaatu ana te pūrongo "True Gen: Generation Z and its implications for companies," nā te kamupene kōrero a McKinsey, e whakapono ana ēnei taiohi he mea nui te kanorau o te hunga mahi mō te auahatanga me te tipu.
- Te urupare tonu me te whakawhitiwhiti kōrero tuwhera: ko ngā urupare auau me te whakawhitiwhiti kōrero mārama ētahi o ngā kaupapa matua a ngā taiohi taranata. "E rapu ana rātou i ngā taiao mahi e taea ai e rātou te whakapuaki noa i ō rātou whakaaro, me ngā hui whakahāngai auau me ngā hongere whakawhitiwhiti kōrero tuwhera i waenga i ngā kaiārahi me ngā tīma," te whakatau a te kaiwhakahaere.
Tau Hou, whāinga tawhito? Kia mārama me pēhea te whakatakoto whāinga tūturu mō te tau 2025.
He aha ngā mea kāore e tika kia mahia hei whakatutuki i ō whāinga i te tau 2025? Ahakoa te āhua māmā noa iho, he maha ngā wā ka tīmata te tau me ngā whāinga nui kāore e tutuki i ngā wā katoa, ā, ka mutu ka puta te pouri i roto i ngā marama.
E whakanui ana a Heloísa Capelas, tētahi o ngā tohunga matua o te motu mō te mōhio ki a ia anō, ko te tīmatanga o te tau me te pai me te māmā ētahi o ngā mea matua hei whakatutuki i ngā whāinga i te tau 2025. Heoi, ehara i te mea he rārangi hiahia noa iho, he mea tika kia arotakehia ngā mea kāore i tutuki, nā te mea he wheako ako nui tēnei.
I whakarārangitia e Heloísa ētahi tohutohu nui:
Kaua e manawanui; kia mārama he wā tō ngā mea katoa – i ia rā ka tūtaki tātou ki ngā āhuatanga e hiahia ana kia tere. He mea noa tēnā! Engari i roto i te nuinga o ngā wā, ka nui rawa te hiranga o ngā kaupapa kāore e tika ana kia arohia. Hei whāinga mō te tau 2025, kia manawanui ake ki a koe anō, tirohia koe me te māia. Tātarihia ngā wā pēnei me te whakaaroaro mēnā he rite ō whanonga ki te āhuatanga. Tirohia koe me te māia me te aroha nui, ko koe tō hoa pai.
Kaua e whakaroa i ō whāinga me ō moemoeā – he mea noa te whakaroa i ngā whāinga tino nui, ahakoa he ako i tētahi pūkenga hou, he tiaki i tō hauora, he haumi rānei ki tētahi kaupapa. Ko te whakapau kaha ki ēnei whāinga i te tau e haere ake nei he huarahi ki te whakahaere me te mahi i ngā mahi tuturu ki ngā mea tino nui; ki te kore, ka pōuri koe. He mea nui kia mōhio koe, ki te kore ngā mahere e haere pērā i te mea e tumanakohia ana, he pai tēnā; kua tae ki te wā ki te mutu me te whakaaro anō ki tō ara. Mā te hanga kōwhiringa hou, rerekē hoki, ka puta he hua hou, rerekē hoki. He maha ngā wā, ka haere tonu tātou ki te mahi i ngā mea kotahi nā te mea he mea mōhio, he mea whakamarie hoki; heoi, kia tutuki ai tētahi mea rerekē, he mea pai ake, me hanga he whakataunga rerekē. Ko te tīmatanga o tētahi tau hou te wā tino pai ki te pātai ki a koe anō: he aha ngā kōwhiringa i kawe mai i ahau ki konei, ā, he aha ngā huringa ka taea te kawe ake i ahau?
Kaua e whakarite i a koe ki ētahi atu – he mea tino nui tēnei tohutohu nā te mea, i a tātou e tipu ake ana, ka taea e te whakataurite te noho hei mahanga e whakawhāiti ana i ngā mea maha atu i te āwhina. Ahakoa he mea whakahihiri te mātakitaki i te angitu me te ahunga whakamua o ētahi atu i ētahi wā, ko te whakataurite tonu i a koe ki ētahi atu ka nui ake te ahotea, te ngoikore o te hihiri, tae noa ki te iti o te whakaaro ki a koe anō. He haerenga ahurei tā tātou katoa me ngā āhuatanga, ngā wero, me ngā wheako rerekē i ō tātou ake. Ko te tikanga o tēnei, kāore e taea te whakarite tika i ngā hua i tutuki i tētahi atu tangata ki ō tātou, nā te mea he āhuatanga me ngā horopaki motuhake kei roto. He tangata ahurei koe!
Kaua e tīmata te tau me te kawa me te riri . Akohia te muru hara, ā, tīmatahia te tau me te mārama. Mā te wheako i te muru hara ka huaki te ara ki tētahi oranga hou. He mea nui kia mahara he hunga hapa tātou, ā, kei roto tātou i tētahi tukanga whanaketanga. He maha ā tātou hapa, ā, he maha ngā wā ka tangi tātou, engari he nui ngā mea ka akohia e tātou i ēnei mea katoa, nō reira murua tō hara i te tuatahi; ko reira anake, me te ngākau māmā, ka rite ai koe ki te muru hara i ētahi atu. Tirohia te ora me tēnei wā hou me te aroha.
Ma te whakamaarama i te punaha utu ka nui ake nga hua hoko tuihono.
I roto i te e-tauhokohoko, ko tetahi o nga tino pouri mo nga kaihoko ko te mahi tirotiro , he maha nga wa roa me te ki tonu i nga mahi koretake. Ko tenei mahi a te tari tari, hei taapiri atu ki te whakaroa i te otinga o te hoko, ka whai waahi ki te piki haere o nga reiti whakarerenga kaata hokohoko.
He rangahau na Hotjar, he punaha e tātari ana i nga whanonga o nga kaiwhakamahi i runga ipurangi, e tohu ana ko te 90% o ipurangi ka whakarere i a ratou kaata hokohoko mena ka roa rawa te utaina o nga whaarangi. E tohu ana hoki te rangahau ko te whakapai ake i te kotahi hēkona noa i te tere o te uta ka taea te whakanui i nga huringa ma te 5.7%.
Hei whakautu ki tenei raru, kei te arataki etahi kamupene i nga huringa nui ki te whakangwari me te whakawhaiaro i te tirotiro , te tango i nga aukati me te tere me te pai ake o te mahi hoko.
E ai ki a Renatto Moreira , CMO o Ticto mahinga hokohoko ipurangi mo nga pakihi mamati i Brazil, ko te whakaiti i nga waahanga kaore e tika ana me te whakarereke i te atanga ki te whanonga kaihoko ehara i te mea ka tere ake te mahi hoko engari ka piki ake nga reiti whakawhiti me te whakaiti i te whakarerenga o te kaata hokohoko. "Ko tenei huarahi e aro nui ana ki nga kaiwhakamahi e whakaatu ana i te pono ki te hanga e-tauhokohoko kia pai ake, kia ngahau hoki," hei tana.
Nga waahi motuhake mo nga mema
E tohu ana te tohunga ko te hanga i tetahi waahi mema-anake e tuku ihirangi motuhake me nga whakatairanga whakawhaiaro, te tohi mai i nga tauira angitu penei i a Netflix, he pai ke atu. "Ko tenei tauira ohaurunga e awhina ana ki te hanga hononga pumau me nga kaihoko, te whakanui ake i te pono me te uara mo te oranga o te kaihoko (CLV), i te wa e whakarato ana i te rerenga moni e mau tonu ana mo te kamupene," ka whakaatu ia.
Te auahatanga me te hinga i nga aukati
Ko te tangohanga o enei mahi hou ka tae mai me nga wero hangarau nui. I muri i nga mea katoa, ko te pupuri i tetahi utu tere, haumaru, me te kaha ki te whakahaere i te nui o nga whakawhitinga me te hangahanga hangarau. "Ko te whakawhaiaro nui-nui e hiahia ana ki te tukatuka me te wetewete i nga pukapuka nui o nga raraunga kia mohio ai, kia matapaehia nga manakohanga a nga kaihoko," ka tohu ia.
Te heke mai o te hokohoko-e
Ko nga otinga penei ehara i te mea e whai hua ana ki nga kaihoko, engari ka whakatauhia ano nga paerewa hou mo te umanga. "Ma te tuku i te wheako hokohoko tere, whakawhaiaro, me te kore e raru, ka taea te whakatutuki i nga hiahia o nga kaihoko o naianei me te tatari mo nga ahuatanga o te maakete a meake nei," ka mutu a Renatto.
