E ai ki te rangahau Sales Panorama o te tau 2024, i whakahaerehia e RD Station i te taha o TOTVS, RD Station Conversas, Exact Sales, me Lexos, e 70% o ngā tohunga hokohoko e kī ana ko WhatsApp te hongere me te reiti angitu teitei ki te whakapā atu ki ngā kiritaki. Ahakoa tēnei, 18% anake o ngā kaiwhakautu e kī ana kei te whakamahi i te taputapu kua whakauruhia ki te CRM - te Pūnaha Whakahaere Hononga Kaihoko.
Ki a Felipe Otoni, te Tumu Whakarae o SegSmart, he tūāpapa e āhei ai ngā kaipakihi me ngā kamupene ki te whakawhanake i tā rātou ake pūnaha hokohoko, he tohu whakatūpato ngā raraunga. "I tēnei rā, ko WhatsApp, e 2 piriona ngā kaiwhakamahi, e 200 miriona o rātou e whakamahi ana i te putanga pakihi, he rauemi tino kaha mō te whakapiki tere i ngā moni whiwhi, engari kia taea ai te mahi i tēnā, me mōhio te tangata ki te huri i ngā kōrerorero hei hoko me te whakamahi i ngā taputapu he mea nui mō te whakatairanga i ngā mahi i runga i te tūāpapa me te whakatipu i ā rātou pakihi," tana whakamārama.
E whakaatu ana a Felipe, te kaiwhakawhanake o ngā otinga matihiko e mōhiotia ana i te mākete ko Máquina de Vendas (Mīhini Hoko), i ngā au e toru hei whakarei ake i te whakamahinga o WhatsApp, ā, nō reira, hei whakawhānui ake i ngā hoko. Tirohia ēnei:
Te Tuhituhi Ororongo
Kei roto i ngā taputapu pēnei i a SegSmart Web Plus, he toronga mō WhatsApp Web e arotau ana i te whakahaere arataki me te whakapiki ake i ngā hoko tae atu ki te 93%, kua piki haere te hiahia o ngā kaiwhakamahi ipurangi ki te tuhi ororongo mō te tono karere inamata, nā te mea he ngāwari ki te mōhio ki ngā mea i kōrerotia i roto i te karere i mua i te pēhi i te pātene purei i te ororongo. E ai ki a Felipe, kua rongonui te āhuatanga mō te whakarato i ngā painga e pā ana ki te whakawhitiwhiti kōrero, te whai huatanga, me te tātari raraunga.
"Ka hangaia e te tuhi he rekoata tika o ngā kōrerorero, ka āwhina i te rapu mōhiohio me te tuku i ngā mahi pēnei i te whakawhaiaro i ngā taunekeneke a meake nei, te tātari i ngā au whanonga kaihoko, me te āhei i te tautuhi i ngā wāhi hei whakapai ake me ngā whakarerekētanga ki ngā huarahi hoko," tana kī.
Kanban
I whakawhanakehia e te miihini Hapanihi a Taiichi Ohno mō Toyota Motor Corporation, ka taea te whakamahi i te tikanga - he anga whakahaere kaupapa e whakamahi ana i ngā mahi tirohanga hei whakahaere i ngā rerengamahi - ki WhatsApp, ā, ka taea te whakahaere kōrerorero kua whakaritea. E ai ki te Tumu Whakarae o SegSmart, mā te āhuatanga nei ka māmā ake te tirohanga me te whai hua, ka whakarato i te tere ki te ratonga kiritaki.
Kaiwhakamahi maha
Hei whakamutunga, e whakamārama ana a Felipe ko ngā taputapu e āhei ai te tīma hokohoko katoa ki te whakamahi i te nama WhatsApp kotahi ka piki haere te rapunga a ngā kaiwhakamahi. Nā te mea ko te hononga tīma, te aroturukitanga o ngā taunekeneke ratonga kiritaki, me te kaha ki te whakawhiti kōrero i waenga i ngā kaihoko ka tere ake, ka whai hua ake hoki te tautoko kiritaki.
"E rapu ana te kaihoko o ēnei rā i te tere me te ratonga whai hua; nō reira, me whai ngā tukanga māmā, ngāwari, me te mahi hoki te tīma hokohoko. Nā tēnei take, ka piki haere te rapunga i ngā otinga e whakanui ana i te kaha o te ratonga kiritaki mā WhatsApp," te whakatau a Felipe.
