Kei te pāngia te hokohoko ipurangi o Brazil e tētahi wā o ngā panonitanga tere me ngā wero. Nā te pikinga o te mamati o te kai, kua nui ake ngā kaihoko kua heke ki te hokohoko tuihono, ā, koinei te take e tipu ai te rāngai. Heoi, kāore tēnei tipu e tū tika tonu. He maha tonu ngā kaihokohoko e pāngia ana e ngā arai ki te pupuri i ngā mahi pumau me te whakanui ake i te hurihanga o ngā manuhiri ki ngā kaihoko tūmau.
I tēnei taiao whakataetae nui, he whānui ngā kōwhiringa a ngā kaihoko, ā, he nui haere tonu ngā tumanakohanga, he mea nui te mārama ki te tū motuhake me te hanga i te pono o ngā kaihoko. I roto i tēnei horopaki, ko te whakahaere whanaungatanga kaihoko rautaki te mea nui hei rerekētanga matua mō te angitu o ngā toa ipurangi.
E ai ki ngā raraunga mai i te Pūrongo CRM a Mailbiz , i tātari i ngā mano tini o ngā mahi hokohoko īpurangi, ka pā tika te huarahi e taunekeneke ai koe me tō turanga kiritaki ki ō hua.
1. Te auau o te whakapā atu me tōna pānga ki ngā hoko.
He mea nui te whakawhitiwhiti kōrero auau ki te mahi a ngā toa ipurangi. E ai ki ngā raraunga i tātarihia, ko te whiwhinga moni toharite o te neke atu i te 30 kaupapa whakatairanga ia marama R$45,000 , ko te hunga e tuku ana i waenga i te 1 me te 4 kaupapa whakatairanga kei roto i te awhe o te R$2,333 .
Nō reira, mā te pupuri tonu i te whakapā atu ka āwhina i te whakau i te waitohu ki roto i ngā hinengaro o ngā kaihoko. Heoi, ko te whai huatanga o tēnei whakapā atu ka whakawhirinaki ki te hiranga o te ihirangi me te wehewehenga o te hunga whakarongo.
2. Te tūranga o te aunoatanga i roto i te tahuritanga o te kiritaki
Ko te whakatinanatanga o te aunoatanga ka pā tika ki ngā hoko. Ko ngā kamupene e whakamahi ana i ngā rerenga manaaki aunoa moni whiwhi 143% teitei ake i ērā kāore e whakamahi i tēnei rautaki.
Mā te aunoatanga ka taea te tuku whakawhitiwhiti kōrero i te wā tino tika mō ia kiritaki, ka karohia ngā āputa i roto i te whanaungatanga, ka whakapiki ake hoki i ngā tūponotanga o te tahuritanga.
3. Te whakaora i ngā kaata hokohoko kua whakarērea
Kei te teitei tonu te reiti whakarērea o ngā kete hokohoko i roto i te hokohoko ipurangi, engari e whakaatu ana ngā raraunga ka taea e tētahi huarahi hanganga te whakaiti i tēnei raruraru. Ka taea e ngā kamupene e whakamahi ana i te aunoatanga hei whakahoki mai i ngā kete kua whakarērea mā te īmēra me te WhatsApp te whakahoki mai i te R$298,000 ia marama i roto i ngā hoko kua ngaro pea.
Mā te aunoa i ēnei taunekeneke ka pā anō ki te hokinga mai o te haumitanga (ROI) , ka eke pea ki te R$ 9.01 i roto i tēnei momo kaupapa.
4. Te whanaungatanga i waenga i te rahi o te turanga whakapā me te moni whiwhi.
te whiwhinga moni toharite mō ngā pakihi hokohoko ipurangi neke atu i te 100,000 R$ 33,835 ia marama , ko te whiwhinga moni toharite mō ngā pakihi iti iho i te 5,000 he R$ 1,584 ia marama .
Nō reira, mā te whakawhānui ake i te turanga kiritaki, ina oti i runga i te tikanga whai tohu, ka pā tika ki ngā hua pūtea. Mā ngā rautaki pēnei i te whakaputa arahi matatau me te wehewehenga whai hua ka whai wāhi ki tēnei tipu.
5. Te pānga o te CRM ki te whakahaere hokohoko ipurangi
Ko te whiwhinga moni toharite mō ngā pakihi hokohoko īpurangi e whakamahi ana i tētahi taputapu CRM hanganga he R$ 21,900/marama , ko te whiwhinga moni toharite mō ngā pakihi kāore i te whakamahi i tētahi taputapu CRM he R$ 5,300/marama .
Ehara i te mea he putunga mōhiohio kiritaki noa iho te CRM, engari he rauemi e āhei ai te whakawhaiaro i te kaupapa whakatairanga me te whakapai ake i te whakawhitiwhiti kōrero puta noa i te haerenga a te kiritaki.
Ngā whanaungatanga hanganga: te mea nui mō te tipu o te hokohoko ipurangi.
E whakaatu ana ngā raraunga mā te hanga hononga hanganga ki ngā kiritaki ka rerekē te mahi a te hokohoko ipurangi. Ko te whakawhitiwhiti kōrero auau, te whakamahi i te aunoatanga, me te whiwhi arahi whai tohu he mea e pā tika ana ki ngā hua.
Mā te tātari i ēnei mōhiohio ka āwhina i ngā kaihokohoko ki te tautuhi i ngā wāhi hei whakapai ake i ā rātou mahi, me te whakawhanake i ngā rautaki whai hua ake mō te pupuri me te tahuritanga o ngā kiritaki.
Ko Mailbiz te hoa tino pai hei whakanui ake i ngā hoko me ngā hua o te hokohoko īpurangi! Neke atu i te 5,000 ngā kiritaki, e tuku ana mātou i ngā rautaki ritenga me ngā hangarau matatau i roto i te aunoatanga me te CRM. Ka āwhina tā mātou tīma tohunga i a koe ki te hanga i te pono o ngā kiritaki mā roto i ngā taputapu pēnei i te whakaputa arahi, ngā hoko anō, te waihanga kaupapa, ngā whārangi taunga, te wehewehe, te aunoatanga, me te whakaora i te kete hokohoko. Ko ēnei katoa me te papatohu māmā hei whakahaere i te whakahaere.
