Kāore e kore he maha ngā whai wāhitanga hei tūhura i roto i te pūnaha hangarau me te auahatanga. Heoi, i roto i te maha o ngā kamupene, ka uaua te arotahi o ngā tīma ki te tūhura i ēnei huarahi anake, me te whakatapua hoki i te wā kounga ki tēnei mahi. Me tēnei whakaaro, kua whakatūwherahia e Pontaltech, he kamupene hangarau e tohunga ana ki te whakawhitiwhiti kōrero omnichannel, tētahi wāhanga auaha ā-roto e whai ana kia whai huarahi matatau ake, kia hihiri ake hoki ki tēnei kaupapa. Ka noho te tari i raro i te kawenga a Carlos Feist, te upoko auaha hou o te kamupene.
I roto i tētahi mākete e whanake tonu ana, e whakahoutia tonutia ana, ka puta ake ngā hangarau me ngā au hou i ngā wā katoa, ā, he uaua ki te whakatū rautaki whakahaere kamupene i runga i tētahi taumata o te matapae me te mana whakahaere. I ēnei rā, kei te noho tātou i tētahi ao VUCA, e tohuhia ana e te koretake, te kore matapae, te hurihuri, me te koretake, e hiahia ana kia neke atu ngā kamupene i te whanonga aro nui ki ngā whakataunga matatau, ārahi, me te whakamahi i ngā pūkenga e rua.
E ai ki ngā raraunga a Deloitte, hei tohu mō tēnei hiranga, ko te ōwehenga o ngā kamupene i haumi ki ngā mahi R&D i roto i te ICT i piki ake mai i te 45% i te tau 2019 ki te 69% i te tau 2022 – he mahi e tipu haere ana kua kitea nuitia i ngā tau tata nei. "Ko te kore o te hanganga ā-roto mō te auahatanga he tino kino ki tētahi pakihi, ka piki ake te tūponotanga o te ngaro o te whakataetae ki ōna hoa whakataetae. Me hanga e tātou āpōpō i tēnei rā, ā, koinei tētahi o aku misioni nui rawa atu i Pontaltech," te kōrero a Feist.
E ai ki te tumuaki, ko te whakaaro kia mau tonu te arotahi me te aro o te tīma, e ono ngā tohunga ngaio o tēnei wā, ki ngā hangarau hou kia taea ai e rātou te whakatakoto mahere rautaki tere me te whai hua i roto i te tautuhi i ngā whai wāhitanga pea hei tūhura, kia taea ai te whakamana me te whakaputa whakaaro i te wā tika. "E hiahia ana mātou ki te matapae i te mea ka huri hei ia o te mākete, te 'whakataetae' i te heke mai o tā mātou wāhanga me te rapu i ngā huarahi pai hei whakanui ake i tā mātou uara ki ā mātou kiritaki," te whakanui a Carlos Secron, te kaiwhakaū o Pontaltech.
Kimi hohonu me ngā kiritaki o te kamupene, me te kaupapa matua kia mārama ki ō rātou āhuatanga mamae me ngā wero kia taea ai te hanga i tētahi radar auahatanga ā-roto. "Nā ngā hua i āwhina i a mātou ki te kite i ngā mea e pai ana te mahi me ngā wāhi ka taea tonu e mātou te whakapai ake, mā te whakauru i ēnei tumanakohanga ki roto i ngā hua, i ngā ratonga hou rānei e tutuki ai ēnei hiahia me ngā tono ā muri ake nei," te tāpiri a Feist.
I roto i tēnei tukanga mahere, kāore i taea te waiho i ngā tīma o te kamupene. Nā te mea, ko rātou anō hoki te hunga e pā tika ana ki ngā tukanga ā-roto, nō reira, he mārama ake tā rātou tirohanga ki ngā mea ka taea te whakapai ake. Me ēnei mōhiotanga kei te ringa, kei te wāhanga whakamana te tīma auaha hou i ēnei whakaaro, e ako ana i te mākete me te rapu otinga e tutuki ai ēnei whāinga i runga i te whai hua me te uara tāpiri nui.
Hei whakatutuki i tēnei kaupapa, kei roto i ngā mahere te whakamahi i te radar auahatanga i roto i ia toru marama, ngā pūrongo ā-marama mō ngā rangahau kaupapa, me ngā hui ā-marama me ngā mema o te komiti auahatanga hei tātari i ngā mea katoa e mahia ana, me te whakawhitiwhiti whakaaro mō ngā mea ka taea e rātou te tūhura kia pai ake ai ngā hua.
E noho ana tātou i tētahi mākete whakataetae nui, ko te auahatanga te kī ki te angitu o ngā kamupene. Ā, i tēnei horopaki, ko te hunga e mōhio ana ki te matapae i ngā au o te ahumahi ka tino whakatū i a rātou anō hei kaiārahi pono. "Ko te noho mārire te mea e whakaohooho ana i ngā whakaaro nui. Ka whakapau kaha mātou ki te whakarite kia noho tonu a Pontaltech ki te nekeneke haere tonu mō ngā hua me ngā hangarau, me te kawe mai i ngā otinga auaha rawa atu ki roto i te whare, me te tautuhi tonu i ngā ara pai hei whai," te whakatau a te upoko.
