E ai ki tētahi rangahau nā Yango Ads, ko ngā wāhine te hunga e ārahi ana i te panonitanga o te hokohoko ipurangi. I rangahauhia e te rangahau ngā kaihoko wahine 386 o Brazil, he waea atamai ā rātou, ā, e hokohoko ana i runga ipurangi i te iti rawa kotahi i te marama. Hei tāpiri, i kohia e te rangahau ngā māramatanga mai i ngā wāhine 2,600 i roto i ngā whenua e whitu, e tuku ana i tētahi tātaritanga hōhonu mō te hononga o tēnei wāhanga ki te hokohoko ipurangi—mai i te nuinga o ngā hongere waea pūkoro me ngā kāwai hua e tino hiahiatia ana ki ngā āhuatanga e whakapakari ana i te pono ki te waitohu me ngā rautaki pānuitanga tino whai hua.
E ai ki te rangahau, e 90% o ngā wāhine i Brazil e hoko ana mā te waea atamai, e whakaatu ana i te hiahia mō te ngāwari me ngā atanga māmā ake. Hei tāpiri, e 79% e pai ake ana ki te whakamahi i ngā taupānga mākete, ko te 77% e whiriwhiri ana ki te hoko tika mai i ngā paetukutuku o ēnei tūāpapa, e whakaatu ana i te ia kaha o te kukū o te hoko i waenga i ngā kaihokohoko mamati nui.
I roto i ngā kāwai e tino hokona ana i runga ipurangi, ko ngā kākahu me ngā hu te mea e arahi ana me te 88%, ā, ko ngā hua ataahua (82%) me ngā taputapu whare (62%). E whakaatu ana hoki te rangahau e 60% o ngā wāhine e whakataurite ana i ngā utu i mua i te whakaoti i te hoko, ā, ko te ōrau kotahi e tirotiro ana i ngā whakatauranga me ngā arotake mai i ētahi atu kaihoko. Mā tēnei ka whakaū i te hiranga o te pono me te māramatanga ki te whakanui ake i ngā tahuritanga hoko.
"Kei te piki haere te tono a te kaihoko matihiko, ā, kei te mōhio haere hoki rātou. Me haumi ngā waitohu ki te whakawhaiaro, ki te wheako kaiwhakamahi, me ngā painga pēnei i te tuku kore utu, he mea nui tēnei mō te 60% o te hunga i rangahauhia," te kī a Mira Weiser, te Āpiha Matua o te Hua i Yango Ads Space.
Hei whakauru me te pupuri i ngā kaihoko wahine, he mea nui kia whakamahia ngā hokohoko tere me ngā kaupapa pono. E 52% o ngā kaihoko wahine e whai wāhi kaha ana ki ngā whakatairanga wā poto, nō reira mā te waihanga i te wairua o te hiahia ka taea te whakanui ake i ngā hoko. Hei tāpiri, e 36% o ēnei kaihoko e whakanui ana i ngā taunakitanga whaiaro i runga i ngā hoko o mua. Mā te whakakotahi i ēnei huānga, ehara i te mea ka akiaki noa ngā waitohu i te mahi tere engari ka whakarei ake hoki i te wheako hokohoko whānui.
Hei tā Weiser anō: "E whakaatu ana tēnei whanonga he pai te aro o ngā kaihoko ki ngā mea whakaohooho e hanga ana i te wairua o te akiaki me te whakawhaiaro. Me arotahi ngā waitohu ki te haumi ki ngā hongere e kukume ana i tā rātou hunga whakarongo tino aro, me te whakawhanake hoki i ngā rautaki hei whakaputa i te tono wehewehe mō ā rātou hua."
I maherehia hoki e te rangahau te wā whakatau hoko mā te kāwai hua: ahakoa ka hokona ngā kai me ngā kai kua oti te taka i roto i ētahi haora, ko ngā taonga utu nui, pērā i ngā tāonga me ngā taputapu, ka roa pea te whiriwhiri i ngā taonga he nui ake te uara, me ngā huarahi rerekē mō ia wāhanga.
