E whakaatu ana tētahi pūrongo hou nā TikTok, ko ngā pānuitanga e whakahaerehia ana e ngā kaihanga ihirangi, e kiia nei ko ngā "pānui e arahina ana e te kaihanga," ka whakaputa i te 70% atu ngā pāwhiri (auau pāwhiri, CTR) i ngā kaupapa tuku iho i hangaia e ngā waitohu, me te pupuri tonu i te utu ōrite mō ia mano tirohanga (CPM). Hei tāpiri, ka tukuna e ēnei kaupapa he 159% atu te whai wāhi atu i ngā pānuitanga kāore i hangaia e ngā kaiwhakatairanga.
E ai ki te pūrongo, i tātarihia ai ngā raraunga kaupapa i waenga i a Pēpuere 2024 me Hānuere 2025, e toru ngā āhuatanga matua e pā ana ki te rerekētanga: te mōhio o ngā kaihanga ki te ahurea me te whakatakotoranga o te tūāpapa, tō rātou kaha ki te whakaputa tere i ngā ihirangi auau teitei, me te mea nui ake, te taumata o te whakawhirinaki kua hangaia e rātou ki ō rātou kaiwhaiwhai.
Ki a Fabio Gonçalves, te kaiwhakahaere o ngā taranata o Brazil me Amerika Te Raki i te tari Viral Nation me te tohunga o te mākete hokohoko kaiwhakaawe, e whakaū ana ēnei tatauranga i tētahi ia kua kitea kētia.
"Ko tā mātou e kite nei, ehara i te mea ko te kitea noa iho ngā hua e tukuna ana e ngā kaupapa whakatairanga; engari he hua anō hoki. Kei te rite tonu te CPM, e whakaatu ana kāore te utu e piki ake; ko te mea e rerekē ana ko te whai huatanga. He tino hononga tō te pānuitanga i hangaia e te kaihanga ki te hunga whakarongo, e kōrero ana i tā rātou reo, ā, he mana tōna. Ka puta he pāwhiri, he tahuritanga, me te uara tūturu mō te waitohu," tana kī.
I roto i te horopaki o TikTok, ko te CPM — te utu mō ia mano o ngā kitenga — kei te whakamahia tonutia hei paearu whakamahere pāpāho. Engari e whakaatu ana te pūrongo, ahakoa te pupuri i tēnei tawhā, he pai ake te mahi a ngā pānuitanga i hangaia e ngā kaiwhakatairanga. Mā tēnei ka tautuhi anō i te huarahi e aromatawai ai ngā waitohu i te hokinga mai o te haumitanga ki te pānuitanga matihiko.
E whakaatu ana hoki te pūrongo a TikTok he maha ngā tīma hokohoko ā-roto e raru ana ki te whai i te tere o te whakaputa me te whakatakotoranga pono o ngā kaihanga. Ko te kaha o ngā kaiwhakatairanga ki te whakaaro, ki te tuhi, me te whakaputa hei wāhanga o ā rātou mahi o ia rā ka puta he tauine me te tere e uaua ana ki te whakatutuki me ngā tuhinga waitohu tuku iho.
"I roto i te tauira tuku iho, ka pāngia koe e te mahi tari, ngā whakaaetanga tahora, te whakaputa, me ngā rā kati roa. Ko te kaihanga te kaiwhakahaere o te huringa katoa, mai i te whakaaro ki te whakaputanga. Mā tēnei ka tere ake ngā hua. Hei tāpiri, ka tukuna e rātou ēnei ihirangi i roto i te horopaki o te whakawhirinaki kua hangaia ki tō rātou hapori, e tino whakanui ake ana i te whai huatanga o te karere," te kī a Fabio.
Mō ngā tari kei te mākete, ka whakaū ake tēnei raraunga i te hiranga o te whakauru i te waihanga ihirangi a ngā kaihanga ki roto i te whakamahere rautaki a ngā waitohu. E ai ki a Fabio, koinei te wā hou o te pānuitanga: "Kāore e ranea te whai i te hua pai rawa atu, te tahua nui rawa atu rānei; he mea nui kia whai reo pono, pono hoki. I Viral Nation, e mārama ana mātou ko tā mātou mahi inaianei ko te hono i ngā waitohu ki ngā kaihanga e tino whai wāhi ana ki tā rātou hunga whakarongo, e whakarato ana i te tautoko e tika ana, me te whakarite kia taea te whakatairanga, te kounga teitei, me te whai hua o te kaupapa."
Me ngā hua whakamiharo me ngā utu whakataetae, e tohu ana ngā "pānuitanga a ngā kaihanga" i runga i a TikTok ki tētahi ao kei te heke mai ka hurihia te mahi a te pānuitanga ipurangi e te awe me te auahatanga takitahi.
Kei te wātea te rangahau katoa i: https://ads.tiktok.com/business/en-US/blog/tiktok-creator-advantage?redirected=1 .
