Ka tīmata te mākete hokohoko i te tau 2025 me ngā tūmanako tipu pai. E ai ki te pūrongo Consumer Goods and Retail Outlook 2025, i whakaputaina e te EIU, e matapaetia ana ka piki ake ngā hoko o te ao mā te 2.2% — koinei te reiti pai teitei rawa atu mai i te tīmatanga o te tekau tau. Ko tēnei āhuatanga whai hua e ahu mai ana i te whakatinanatanga o ngā hangarau hou, pērā i te whakaurunga hongere me te mātauranga horihori, me ngā huringa o ngā whanonga a ngā kaihoko.
I te whai i taua tirohanga anō, e whakaatu ana tētahi rangahau i whakaputaina e te kamupene tohutohu Cognizant, i te tau 2025, ka pai ake te arotake a ngā kaihoko i te āwhina a te hangarau, pērā i te whakamahinga o ngā kaiawhina matihiko me ngā karetao kōrerorero, hei tautuhi i ngā tuku e tika ana. E ai ki a Julio Bastos, te Tumuaki Arumoni o Mission Brasil , te tūāpapa ratonga utu nui rawa atu o te motu, ko te tumanako ka nui ake te hiahia o te marea ki te tohatoha i ngā raraunga whaiaro, mena ka hua ake he wheako whaiaro me te watea ki ngā kaihokohoko me ngā waitohu nui.
"Ka nui ake te hononga, te whai hua, me te mōhio ki ngā mahi hokohoko i te tau 2025. Mā ngā hangarau hou, me ngā tono a ngā kaihoko mō te whakawhaiaro me te pumau, ka hanga te āhua o tā tātou hoko me te hoko atu," te kī a te kaiwhakahaere. Me te maumahara ki tēnei, i whakarārangihia e te tohunga ngā au matua e rima mō te rāngai hokohoko i te tau e haere ake nei. Tirohia ēnei:
- Hokohoko-īpurangi me te hongere-katoa
E matapaetia ana ka tere tonu te horapa o te hokohoko ipurangi o Brazil. Nā te rapu i te whai wāhitanga, e kitea ana te whakaurunga i waenga i ngā toa tūturu me ngā toa matihiko hei taahiraa nui. Hei tāpiri, ka nui haere te uara o ngā wheako maeneene puta noa i ngā hongere hokohoko e ngā kaihoko. "Ko te hongere katoa te mea nui ki te tuku i tētahi wheako pumau me te whai hua, ahakoa te hongere hokohoko," te kī a Bastos.
- Te mātauranga horihori me te aunoatanga i roto i te ratonga kiritaki.
Haunga ngā karetao kōrerorero, ka whai wāhi nui te AI i ngā wāhanga katoa o te haerenga hoko. "Ka whai wāhi tēnei aunoatanga ki te arotau i te whakahaere rawa, te matapae i te tono, me te whakapai ake i te wheako kiritaki me ngā urupare tere me te tika," te whakamārama a te kaiwhakahaere. Ki a ia, ko te haumi ki te AI he tohu i te matapae i ngā hiahia me te arotau i ngā tukanga me te mohio.
- Te oranga tonutanga me te kai whai whakaaro
E whakaatu ana tētahi rangahau Nielsen i te tau 2022, e 65% o ngā tāngata o Brazil e pai ake ana ki te hoko mai i ngā kamupene e whakamahi ana i ngā tikanga whakahaere taiao me te hapori. Ko tēnei nekehanga ki te kai mohio kua akiakihia e te Reanga Z, e whakatakoto ana i ngā au o te ao. Nō reira, ko te māramatanga me te kawenga taiao hei mea whakatau i roto i ngā whiringa a te kaihoko. "Ko te whakapau kaha ki te oranga tonutanga ka waiho hei painga whakataetae e kore e taea te whakakore," te whakanui a te Kaiwhakahaere Matua o Mission Brasil.
- Ngā raraunga whakawhaiaro me te whakamahinga
Ko te kohikohi raraunga, me te tātari raraunga, he mea nui ki te tuku wheako whaiaro. Ko ngā taunakitanga hua, ngā hekenga motuhake, me ngā tuku ritenga he rautaki nui mō te pono o te kiritaki. "Mā te whakawhaiaro ka hangaia he whanaungatanga tika me te whai hua ki te kiritaki," te tāpiri a Bastos.
- Te hokohoko pāpori me te hokohoko īpurangi i runga i ngā whatunga pāpori
Ka whakapūmau te hokohoko pāpori i a ia anō hei tētahi o ngā momo hokohoko matua. E whakamārama ana te kaiwhakahaere ko ngā whatunga pāpori ka noho tonu hei tētahi o ngā wāhi tūtaki matua i waenga i ngā waitohu me ngā kaihoko. "Arā, mā ngā hongere ipurangi ka taea ngā whakawhitiwhitinga tika, ko ngā kaiwhakatairanga me ngā hononga ka whai wāhi nui ki te whakatairanga me te whakawhaiaro i ngā kaupapa whakatairanga," te whakatau a Bastos.
