I roto i tētahi rangahau a PwC mō ngā kamupene o te ao neke atu i te 2,000, i kitea ko te hunga whai mana whakahaere kamupene kounga teitei, ko te tapeke o te hokinga mai o ngā kaipupuri hea (STR) he 2.6 ngā wā teitei ake i ngā kamupene whai mana whakahaere kounga iti i roto i te wā 10-tau, e whakaatu ana i te hiranga o te mana whakahaere mō te angitu pūtea. Ko te tikanga o tēnei, ehara i te mea he take matatika me te kawenga anake te haumi ki te mana whakahaere, engari he whakatau mohio hoki hei akiaki i te tipu me te hua o te kamupene.
Ko Ploomes te kamupene CRM nui rawa atu i Amerika Latina, he tohungatanga ki te tuku rauemi e whakatairanga ana i te whakahaere raraunga whai hua, te whakatau kaupapa e hangai ana ki ngā mōhiohio, me te aunoatanga o ngā tukanga, e whai wāhi ana ki te hanga kamupene matatika ake, pakari ake e rite ana ki ngā tono a te mākete. Hei tāpiri, e matapaetia ana e IDC Brazil ka tipu te rāngai CRM ki te R$ 8.5 piriona i te tau 2024, e whakaatu ana i te hiranga nui haere o tēnei taputapu ki te akiaki i te angitu pakihi me te whakapakari i te whakahaere kamupene.
"He mea nui kia whakanuia ko ngā kaiwhakamahi whai mana anake ka whai wāhi ki te tiro, ki te whakatika rānei i ngā mōhiohio tairongo. Mā tēnei tikanga ka tiakina ngā raraunga a te kiritaki, ā, ka whakatūria he rārangi kawenga mārama, nā te mea ko ngā mahi katoa e mahia ana i roto i te pūnaha ka tukuna ki ngā kaiwhakamahi motuhake," te kī a Matheus Pagani, te Tumu Whakarae me te kaiwhakaū tahi o Ploomes.
I whakarārangihia e te tohunga e rima ngā mahi CRM e tautoko tika ana i ngā mahi whakahaere:
Te whakakotahi i ngā mōhiohio: Mā te CRM ka taea te uru atu ki ngā raraunga katoa e pā ana ki ngā kiritaki me ngā hoko me te haumaru hoki. Mā te taputapu ka taea e koe te whakahaere ko wai ka taea te uru atu, te tiro, me te whakatika i ngā mōhiohio, me te tuhi hoki i te hītori katoa o ngā taunekeneke me ngā kiritaki, e āwhina ana i ngā arotake me te whakarite kia taea te whai i ngā mōhiohio.
Ngā pūrongo me ngā tātaritanga: ka whakaputahia e te taputapu ngā pūrongo kua whakaritea mō te mahi hokohoko, ngā whanaungatanga kiritaki, me ētahi atu tohu mahi matua (KPI). Hei tāpiri, ka whakaratohia e ngā papaaho tātaritanga wā-tūturu he māramatanga whai hua mō te whakatau tere me te rautaki.
Te aunoatanga o ngā tukanga: te whakarite kia whaihia ngā mahi hoko me ngā mahi ratonga katoa e ai ki ngā aratohu a te kamupene, kia whakaitihia ai te tūponotanga o ngā hapa tangata me te whakahaere i ngā mahi.
Te whakahaere tuhinga: ka taea te whakakotahi me te whakahaere i ngā tuhinga nui e pā ana ki ngā kiritaki me ngā hoko, me te mana putanga me te mana uru, me te whakaurunga ki ngā taputapu waitohu hiko.
Te whakaurunga ki ētahi atu taputapu: Mā te whakahaere tuhinga me te whakaurunga ki ētahi atu taputapu, pērā i te ERP (Whakamahere Rauemi Hinonga) me ngā pūnaha BI (Matauranga Pakihi), ka tautoko i ngā mahi a te CRM a Ploomes, ka whakaratohia he tirohanga whānui me te whakauru ki ngā mahi pakihi. Mā tēnei whakaurunga ka āwhina i te whakawhitiwhiti mōhiohio me te whai huatanga o te mahi, ka arotau i te whakahaere o te kamupene katoa.
