He tau whakahirahira, he tau hītori hoki te tau 2025, e whai wāhi nui ana ki te whanaungatanga i waenga i te hangarau me te hua o te kamupene. Kei te kaha haere te whakakotahitanga o te mātauranga horihori hei hoa rautaki i roto i te pakihi me te whakamahi nui i ngā otinga whai hua, ā, kei te tū a Google hei pokapū o tēnei panonitanga.
Nā te whakaurunga o Google Gemini ki roto i te pūnaha Mokowā Mahi, me ngā mahi auaha pēnei i te AI Overviews me te Aratau AI hou i roto i te pūkaha rapu, kua tautuhia anō te huarahi e mahi ai ngā tohunga i ngā mahi o ia rā, e whakatau kaupapa ana, e whakawhitiwhiti kōrero ana hoki i roto, i waho hoki i ngā kamupene.
Ko te horopaki whānui e whakaū ana i tēnei panonitanga. E ai ki te rangahau a Conversion i te mahi tahi me ESPM, e 98% o ngā tāngata o Brazil kua mōhio kē ki ngā taputapu AI whakaputa uri, ā, e 93% e whakamahi ana i aua taputapu i tētahi ara. Tata ki te haurua (49.7%) e kī ana e whakamahi ana rātou i aua taputapu i ia rā. I roto i te taiao umanga, he kaha ake te kaupapa: e 93% o ngā whakahaere o Brazil kua tīmata kē ki te tūhura i ngā taputapu AI whakaputa uri, ā, e 89% kei te whakahaere whakamātautau me tēnei hangarau, e ai ki tētahi rangahau a AWS i te mahi tahi me Access Partnership.
"Ehara i te mea ko te whakarewa noa i ngā hangarau hou tā Google e mahi nei i te tau 2025. Kei te whakamaori i te auahatanga hei hua tuturu, me ngā taputapu e uru ana ki te mahinga o tētahi kamupene, ahakoa he kamupene hou, he kamupene nui rānei," te kī a Thiago Muniz, he tohunga hokohoko, he ahorangi i Fundação Getúlio Vargas (FGV), me te Tumu Whakarae o Receita Previsível.
He aha te hiranga o te pūnaha rauropi a Google i nāianei?
E ai ki ngā raraunga , neke atu i te 5 trillion rapunga e tukatukahia ana e Google i ia tau, me te tata ki te 2 piriona kaiwhakamahi ia rā. Ko tētahi o ana āhuatanga hou, ko te AI Overviews — e whakaputa ana i ngā whakarāpopototanga i runga i te AI — he 1.5 piriona kaiwhakamahi hohe ia marama i roto i te neke atu i te 140 whenua.
Nā te turanga kaiwhakamahi kua roa e mōhiotia ana, ka taea e te kamupene hangarau nui te tuku whakahōutanga me te pānga tonu. "Ko te mea rerekē a Google i tēnei wā ehara i te mea ko te auahatanga anake, engari ko te kaha ki te huri i te hangarau hei hua tūturu. Hei tauira, kei te penapena kē a Gemini i ngā hāora mahi, ā, kei te whai wāhi atu ki te whakatau tere ake, whai whakaaro ake hoki," te tātari a Thiago Muniz.
Me pēhea te whakamahi i ngā taputapu hou a Google hei penapena wā me te whakapai ake i te whakatau kaupapa.
- Kua whakauruhia a Gemini ki te Wāhi Mahi: te whakaputa hua me te kore he arai.
Ko tētahi o ngā panonitanga tino whai pānga i tēnei tau ko te tukunga katoa o ngā mahere Gemini mō Google Workspace Business and Enterprise— kāore he utu tāpiri . I whakakorea te utu ā-marama o te $20 mō ia kaiwhakamahi, ā, ka taea te uru atu ki ngā āhuatanga pēnei i:
- Te whakaputa aunoa i ngā īmēra me te reo whaiaro.
- Te waihanga i ngā whakaaturanga me ngā whakaaro ā-ahua me ngā whakaaro ihirangi.
- Ngā whakarāpopototanga hui atamai
- Te tātari i ngā ripanga tātai uaua mā te whakamahi i te reo tūturu.
"Kei te penapena a Gemini i ngā hāora mahi i ia rā. Haunga te tere ake o ngā mahi, ka whakapai ake i te kounga o ngā whakawhitiwhiti kōrero ā-roto, ka āwhina i ngā tīma ki te whakarite i a rātou anō kia pai ake, ā, ka whakapiki ake i te taumata o ngā hua," te kōrero a Muniz.
2. Pānuitanga atamai: Mahi Tino Pai me te AI matatau
Kua tere ake hoki te whakaterenga o ngā Pānui Google. Inaianei, ka tukuna e Performance Max he māramatanga me te mana whakahaere, tae atu ki te kaha ki te aukati i ngā kupumatua kino. He kaha ake te mahi a te AI i roto i te huarahi matapae, e arotau ana i ngā kaupapa whakatairanga i te wā tūturu i runga i ngā whāinga tahuritanga me ngā whanonga o te hunga whakarongo.
Ki a Muniz, ko te whakatupuranga hou o te pānuitanga aunoa he painga whakataetae mārama. "Nā ngā whirihoranga hou, kua māmā ake te ine i te ROI me te whakarerekē i te huarahi o ngā kaupapa whakatairanga i te wā tonu. He tino whai hua tēnei mō ngā pakihi iti kāore he tīma hokohoko pakari engari e hiahia ana ki te whakataetae mohio," tana tātari.
3. Aratau AI i roto i te pūkaha rapu: ngā whakautu whai kiko ake, ā, he whaiaro ake.
Ko tētahi atu tohu nui ko te whakarewatanga ā-ao o te "Aratau AI" i roto i te pūkaha rapu a Google, e whakamahi ana i te tauira Gemini 2.5 hei tuku whakautu tino whānui, whai horopaki, me te tirohanga ki ngā pātai uaua. Kei tua atu i te "hua me te hononga" tuku iho te taputapu, e tuku ana i ngā whakarāpopototanga, ngā whakatairite, tae atu ki ngā taunakitanga wā-tūturu—tae atu ki ngā ataata ora—me te rapu hei kaiawhina mohio.
4. Ngā hui, ngā īmēra, me te whakaritenga aunoa mā Google Beam me te Gmail hou.
He mea tino motuhake anō hoki a Google Beam, he tūāpapa hui hou. E whakamahi ana i te AI hei huri i ngā hui mariko hei wheako e tata ana ki ngā hui kanohi ki te kanohi, me te mōhio ki te reo, ngā taitara horopaki, me ngā māramatanga i muri i te hui.
Mā te tautoko a Gemini, ka whakautu aunoa a Gmail ki ngā karere, ā, ka aro nui hoki ki ngā raraunga mai i ngā hītori īmēra me ngā tuhinga Drive. Ka whakarite te AI i te pouakaroto, ka tūtohu i ngā wā whakarite, ā, ka whakarerekē hoki i te reo o ngā karere, ahakoa he koretake, he hangarau, he whakahaere rānei.
"Ka hua mai i ēnei katoa he pikinga ake o te whakamahinga, me te kore e 'whawhai' te tohunga ki te taputapu, nā te mea kua mahi inaianei mā rātou, ka piripono ake te pānui ki tā rātou huarahi whakawhitiwhiti kōrero," te kī a Muniz.
5. Tirohanga Whānui o te AI: Te mata hou o te rapu i roto i ngā reo neke atu i te 40
Ko ngā Tirohanga Matakite AI, i whakarewaina i Brazil i te tau 2024, kei te wātea inaianei i roto i ngā whenua me ngā rohe neke atu i te 200, e tautoko ana i ngā reo neke atu i te 40, tae atu ki te Arapi, Hainamana, Marei, me te Urdu. E tuku ana rātou i ngā whakarāpopototanga tere me ngā hononga tāpiri, e whakanui ana i te whakamahinga rapu i roto i ngā whenua pēnei i te US me Īnia tae atu ki te 10%, e ai ki a Google .
Kei muri i ngā mahi katoa, e whakakahangia ana ngā mea katoa e Gemini 2.5, e āhei ana ki te mārama ki te horopaki, ki te urutau i te reo, me te tuku ihirangi whaiaro i runga i ngā kōtaha kaiwhakamahi.
Kua tae mai te wā hou o te mahi?
Ko te whanaketanga o ngā otinga a Google e whakaata ana i tētahi wā hou i roto i te taiao umanga. E ai ki a Deloitte , 25% o ngā kamupene e whakamahi ana i te AI whakaputa ka whakamahi i ngā kaihoko AI i te mutunga o te tau 2025, ā, mā tēnei ka akiaki i te arotautanga o te rere o ngā mahi, te whakapiki i te hua, me te whai huatanga o ngā mahi i roto i ngā momo wāhanga.
E tātari ana a Muniz i te pānga hohonu o te AI ki ngā kamupene o Brazil: "Ko tā tātou e kite nei ko te whakatinanatanga tūturu o te hangarau. I mua, ko ngā kamupene nui anake ka taea te utu i te aunoatanga matatau. Ināianei, ka taea e ngā kamupene katoa he Google Workspace te uru atu ki ngā otinga ōrite. Mā tēnei ka whakataurite te papa tākaro, ka akiaki hoki i te auahatanga i runga i te tauine nui."
Ahakoa te whanaketanga me te rongonuitanga o ngā otinga AI whakaputa uri, kei te tū tonu ngā wero ki te whakamahi whānuitia e kore e taea te wareware. Kei roto i ēnei ko ngā āwangawanga mō te tūmataitinga me te haumarutanga o ngā raraunga kamupene, te hiahia mō te whakangungu tīma tonu mō te whakamahinga whai hua o ngā taputapu hou, me ngā mōrearea o te whakawhirinaki nui ki te hangarau mō ngā mahi rautaki. Hei tāpiri, tera pea ka tūtaki ngā kamupene iti ki ngā arai hangarau, ahurea rānei ki te whakauru i ēnei otinga ki roto i ā rātou mahi o ia rā. "He kaha te auahatanga, engari me haere tahi me ngā kaupapa here whakahaere mārama me te mātauranga matihiko," te whakatau a Thiago Muniz.
Whiwhinga Moni Matapae
He tikanga matua a Predictable Revenue mō ngā rautaki hoko me te tipu tauine i roto i ngā hoko B2B puta noa i te ao. I hangaia mai i te pukapuka hokohoko tino rongonui *Predictable Revenue*, te pukapuka hoko o Silicon Valley. Ko Thiago Muniz te Tumu Whakarae i Brazil, he hoa mahi hoki nā Aaron Ross, e tuku ana i ngā tohutohu, whakangungu, me ngā akoranga hei āwhina i ngā pakihi ki te whakarite i ngā tukanga arumoni e whakaputa moni tauine me te tauine. Mā te huarahi e hangai ana ki te tohungatanga tūranga, ngā tukanga hoko me te hokohoko whai hua, me te ahurea hei wehewehe whakataetae, kua pā kē a Predictable Revenue ki ngā rau kamupene pērā i a Canon me Sebrae Tocantins, e whakanui ana i ā rātou moni whiwhi me te whakakotahi i tō rātou aroaro ki te mākete. Ki te hiahia koe ki te ako atu, tirohia te Predictable Revenue LinkedIn rānei .
