Mā te haumitanga o te R$ 300 miriona mai i te Hindiana Fund me te hokonga mai o Bnex, ka uru atu a ROCK ki te mākete hei otinga whakauru kiritaki tino oti rawa atu i Amerika Latina. I hangaia hoki e ngā kamupene i hokona tata nei, arā, ko Directo.ai, Izio&Co, LL Loyalty, me Propz, kua whānau mai te rōpū e kapi ana i ngā wāhanga rerekē o te mākete o Brazil me āna otinga matauranga raraunga me te pono, e mahi ana ki ngā kamupene pēnei i a Arezzo, JHSF, Itaú Shop, Assaí, Supermercados BH, Plurix, Roldão, Martminas/Dom, Savegnago, Ultrabox/Bigbox, Novo Atacarejo, Jaú Serve, Pague Menos, Farmais, Farmácias São João, Nissei, me ētahi atu.
Neke atu i te 320 ngā kiritaki hohe, e matapaetia ana e Rock ka whiwhi moni whiwhi a R$100 miriona i te tau 2024, ā, ka rua ake i te tau 2025, me te whai tonu ki te whakahari i ia kiritaki me ngā haerenga hokohoko whaiaro. Mā āna otinga SaaS CRM anake, kua neke atu i te 130 miriona ngā kaiwhakamahi kua rēhitatia i roto i ngā kaupapa pono me ngā painga e whakahaerehia ana mō āna kiritaki hokohoko, neke atu i te R$310 piriona te katoa i roto i te GMV (Gross Merchandise Volume) me te 1.3 piriona tauwhitinga ia tau.
Nā Carlos Formigari, te kaiwhakaū o Netpoints Fidelidade me te Tumu Whakahaere o mua o Itaucard, me Jorge Ramalho, te Tumu Whakahaere Matua o mua o Itaú me te Tumu Whakahaere Matua o Alpargatas, ka puta mai a ROCK Encantech me te whakapau kaha ki te tautuhi anō i ngā paerewa Mōhiotanga Kaihoko i Brazil, me te whakauru i te hangarau me te tangata. Ko te waitohu ROCK, he kupu whakarāpopoto mō "Return On Customer Knowledge," nō reira ka whakanohohia ngā rauemi kua tohaina ki ngā tūāpapa CRM, Pono, me te AI hei haumitanga me ngā hokinga mai ka taea te ine.
E ai ki a Formigari, te Tumu Whakahaere Matua o ROCK, e whakaatu ana ngā tatauranga kua rite te kamupene ki te whakatū i te wāhanga hangarau hokohoko ipurangi i te motu, me te kaupapa ki te whakarerekē i te wheako hokohoko, te whakauru i ngā kiritaki kia whiwhi ai i ngā hua tino pai. "He rautaki te hoko i a Bnex nā te mea ehara i te mea ka piki ake te maha o ngā kiritaki me ngā rēhitatanga a ROCK, engari ka whiwhi hoki i te tūāpapa whakauru tino katoa i runga i te mākete mā te whakauru i te Pūtaiao Kaihoko, mai i te mea kua whakawhanakehia e BNEX āna otinga CRM e titiro ana ki te kaihoko, ki te kaihoko rānei, me te whakauru i ngā āhuatanga whare me te whenua ki roto i tana tātaritanga katoa. Nā tēnei, e hiahia ana mātou ki te mahi tahi me te auaha tonu me te rāngai hokohoko, me te whakarite kia noho te kiritaki ki waenganui o āna rautaki, me te whakauru atu ki ā rātou whanonga, hiahia, me ngā manakohanga mā roto i ngā raraunga me te auahatanga hangarau," tana whakamārama.
Mai i te raraunga ki te whai wāhi: he rautaki whakauru
E ai ki a Opinion Box me Octadesk, e 87% o ngā kaihoko e pai ake ana ki ngā waitohu e tuku ana i tētahi wheako pai. Ka kitea te tohu o tēnei i roto i ngā whanonga a ngā miriona kaihoko e whai wāhi ana ki ngā kaupapa pono mō ngā marama 12. Ahakoa e 4.0 te toharite o ngā kaihoko i ia marama, ko te hunga e whakamahi ana i ngā otinga whakauru mai i ngā kamupene o te rōpū neke atu i te rua o ō rātou auau hoko toharite, tae atu ki te 9.0 ngā hoko ia marama i roto i te wāhanga hūpermakete. Mā te whakawhaiaro kaupapa whakatairanga mā te whakamahi i ngā rauropi mohio horihori, ka rēhita a ROCK i te ROAS (hokinga mai i te whakapaunga pānuitanga) ki runga ake i te 400%, kia tino whai hua ai te haumi ki te mōhiotanga o te kaihoko – he whakapau kaha e hoatu ana ki te kamupene tōna ingoa.
I ēnei rā, ko ngā hua a ROCK e aro nui ana ki ngā kaihokohoko nui me ngā kaihokohoko waenga e mahi ana i ngā wāhanga tino whakataetae. Kei roto i ēnei: CRM, he tūāpapa pono me te mākete katoa, ngā otinga whakahoki moni omnichannel, te mātauranga mākete me te whenua, ngā tātari kaihoko, ngā rauropi whakawhaiaro tuku, te aunoatanga whakatairanga, te rangahau me te taiwhanga kiritaki, ngā tono tapanga mā mō ngā kaupapa pono, ngā tono pāpāho hokohoko, me te AI hei whakauru i ngā kaihoko ki ngā tuku ahumahi.
E whakanui ana a Jorge Ramalho, te Tumuaki Raraunga o ROCK, ko te mea nui e rerekē ai te putea i ērā atu kei te mākete ko tōna whakaurunga 100% me te taumata teitei o te whakahaere raraunga. "I tēnei wā, he maha ngā otinga mohio e tukuna ana ki te rāngai hokohoko, engari nā te uaua o te wāhanga, ka mutu ka whakatinanahia ēnei otinga i roto i te huarahi wehewehe me te kore he whakahaere raraunga tika, he maha ngā wā ka tūpono ngā kaihokohoko me ā rātou kiritaki," ā, e whakanui ana ia, "ka haere tonu ngā kamupene ROCK ki te mahi ki ngā kiritaki me te whakapau kaha, te whakapau kaha, me te kounga, me te pupuri i tō rātou ahurea o te hiranga i roto i te mahi. Hei tāpiri, ka whiwhi rātou i te hanganga pakari ka whakaratohia e ROCK inaianei, ka whakapakari ake i ā rātou mahi me te kaha ki te whakaputa hua."
"Kei te tautoko mātou i te kaupapa o te whakaoho i ngā huringa, te whakatū tauira hou mō te hokohoko me te umanga matauranga kaihoko," te whakaū a te Tumu Whakarae mō te tūranga o ROCK i te mākete o nāianei. "He mea auaha te hokohoko nā te mea e whakawhirinaki ana ki te kanohi matatau ki te whanaketanga o te kaihoko. Nō reira, kua hangaia e mātou he tūāpapa e tātari ana i ngā hoko, e whakawhaiaro ana i ngā tuku, e whakatairanga ana i ngā huringa whanonga ka taea te ine," te tāpiri a Formigari.
Mō ngā hua me ngā ratonga e tukuna ana e ngā kamupene o te rōpū i tēnei wā, e whakanui ana a Formigari, "I te tīmatanga, ka mau tonu te paerewa kounga o ngā hua me ngā ratonga e tukuna ana e ngā kamupene ROCK ki ā rātou kiritaki o nāianei, ā, me ngā haumitanga tāpiri e mahia ana e ROCK, ka tere tonu te kite a ā mātou kiritaki i ngā pikinga nui o te kounga, te auahatanga, me te haumaru."
Ngā āheinga mō ngā hoko hou
I te titiro whakamua, me pupuri tonu e ROCK tētahi tūnga mākete hohe, me te tautuhi me te mahere i ngā whai wāhitanga ki te hoko mai i ngā kamupene hou hei tautoko i tana rautaki pakihi. E whakanui ana a Formigari me arotahi ia nekehanga ki tēnei huarahi ki ngā kamupene e whakapau kaha ana ki te whakatairanga me te whakahari i ngā kiritaki, tae atu ki te hiranga i te ao matihiko.
"Ko te ingoa o tā mātou kamupene he kupu whakarāpopoto e pā ana ki tētahi o ngā nekehanga tino whakararuraru o te tangata, arā, ko te rock, nō reira me tutuki i a mātou taua whakamāramatanga," te kī a te Tumu Whakahaere Matua. "Me whakanui e ia tangata me ia hoa mahi e whai wāhi ana ki tēnei haerenga te pono, nā te mea ko te whakanui i te takitahi anake ka taea te hanga i ngā kiritaki kia motuhake i waenganui i tētahi horopaki hihiri me te wero pēnei i tēnei wā. Nō reira, ka rapu tonu mātou i ngā mea e hanga ana i a mātou kia motuhake," tana whakatau.
