Ko te Aranga tētahi o ngā rā tino nui i te haurua tuatahi o te tau ina tae mai ki te kai. E ai ki tētahi rangahau a Timelens , he kamupene hangarau me te matauranga raraunga mō ngā pakihi, ngā waitohu, me ngā kaihanga , i runga i ngā raraunga mai i Google Shopping me Google Trends, i whakaatuhia e te kaupapa te tipu neke atu i te 300% o te whai wāhi ki ngā kōrero me ngā rapunga. Ko te kaha o te wā i whakaata tika mai i te hiahia ki ngā hua, me te waru o ngā tūemi tekau i tino rapuhia i roto i te marama ko ngā hua Aranga.
Nō reira, kei te piki haere te uara o ngā otinga atamai e tautoko ana i ngā kamupene iti, waenga, tae noa ki ngā kamupene nunui i roto i te hokohoko īpurangi me te hokohoko hokohoko. Nā te mea ka arotauhia e rātou ngā rautaki, ka matapae i ngā au, ā, ka whakapiki ake i ngā hoko i tēnei wā me ētahi atu wā o te tau. Tirohia ētahi o aua otinga me te āhua o tā rātou mahi i te mākete i raro nei.
Mā te tātari i ngā raraunga rapu ipurangi ka taea te whakapai ake i ngā rawa.
Timelens he kamupene e tohunga ana ki te hono raraunga me te whakaputa māramatanga ki ngā whanonga me ngā tirohanga o te mākete, te whakatairanga i te wāhanga tiakarete i tēnei Aranga mā te whakarato i ngā tātaritanga taipitopito hei āwhina i ngā kamupene ki te mārama ki ngā manakohanga a ngā kaihoko. Ko tētahi tauira tata nei ko te tātaritanga a te kamupene, i kitea ai he pikinga neke atu i te 800% i roto i ngā rapunga mō 'Kinder Egg Easter Eggs'. Mā ngā māramatanga pēnei ka taea e ngā waitohu te whakarerekē i ngā rautaki hokohoko me ngā rarangi taonga, kia nui ake ai ngā whai wāhitanga hoko i tēnei wā.
He tūāpapa matauranga raraunga e whai ana i ngā au me te whakamahinga mō te hokohoko īpurangi:
Ko Nubimetrics he tūāpapa matua mō te whakarato raraunga atamai ki ngā kaihoko me ngā waitohu, he mahi rautaki tāna ki te āwhina i ngā kaihoko iti, waenga, me ngā kaihoko nui kia tū motuhake i ngā wā o te tau pērā i te Aranga. Mā te tātari whanonga i ngā mākete , ka tukuna e te kamupene ngā mōhiohio mō te tuku me te tono, arā, ngā hua e tino rapuhia ana, ngā rerekētanga utu, me ngā whai wāhitanga kāore anō kia tūhuratia. Mā te whakamahi i ēnei raraunga, ka taea e ngā kaihokohoko te whakatau kaha ake mō te ranunga hua te wā , ka whakapiki ake i tō rātou whakataetae ahakoa i ngā wā tino whakataetae.
Te mārama ki te kaihoko mā te rangahau whanonga e whakamahi ana i te pūtaiao roro me te hangarau:
E ai ki a Accenture, e 61% o ngā kamupene e whakaaro ana ko te matapae i ngā au he kaupapa rautaki matua. Heoi, he mea nui kia whakauruhia ēnei ki roto i te whakamahere me te huri hei mōhiohio kia kaha ake ai te kaha ki ngā rautaki pakihi - inā koa i ngā wā pukumahi o te kaihoko pēnei i te Aranga. I runga i ēnei huarahi, ko Neura , he kamupene tohutohu mō ngā rangahau whanonga me te "take", e tuku ana i ngā otinga 360-tohu mā te mahere i ngā whanaketanga ahurea, te wetewete i ngā hua rangahau hei mātauranga, me te whakamaori i aua mea hei rautaki pakari. Me te rōpū maha-mātauranga, ka whakamahia e te kamupene te hangarau neuroscience tono mā te whanonga tangata hei tātari i ngā mōhiohio me te huri hei mātauranga mō ngā waitohu me ngā whakahaere, hei hononga i waenga i te neuroscience me te ahurea mā te whakamaori i ngā wheako kore mohio ki ngā wheako mohio.
I tēnei ao e piki haere ana te aro ki ngā raraunga, e hiahia ana kia mārama hōhonu ki ngā whanonga a ngā kaihoko, ko te angitu o ngā hoko i te wā o te Aranga—me ētahi atu wā hokohoko rautaki—e hono tika ana ki te kaha o ngā waitohu ki te matapae i ngā hiahia o te mākete. Ko ngā taputapu me ngā tūāpapa e whakakotahi ana i te mātauranga raraunga, te hangarau, me te pūtaiao roro kua whakamātauhia hei mea nui mō te mārama ki ngā hiahia, te matapae i ngā au, me te mahi tika. Ko te whakakotahitanga o te tātari me te aro nui ka noho hei rerekētanga whakataetae mō ngā kamupene e hiahia ana ki te tipu tonu i roto i tētahi mākete e huri haere tonu ana.
