E hiahia ana ngā kaihoko katoa ki te tautoko tere me te whaiaro mō ā rātou hiahia, ahakoa te hongere e whiriwhiria ana e rātou hei tīmata kōrero ki tētahi waitohu. Ehara i te mea miharo, nā te nui haere o ngā kōrero puta noa i ngā papaaho kanorau haere, kei te aro atu ēnei waitohu ki ngā wero ki te whakarato i ngā wheako pono i te tauine nui. Koia te take e tahuri ai te tini ki te AI kōrero – ehara i te mea he taputapu mohio horihori noa iho, engari he rautaki ratonga kaihoko whānui, atamai hoki.
Engari he aha rawa te AI kōrero? Nā te maha o ngā kupu me ngā taputapu hou e puta ake ana i ēnei rā, nā te hurihanga AI i tīmata i ngā tau tata nei, kāore i te mārama tonu he aha te mea, ā, i runga ake i ngā mea katoa, he aha ngā mahi me ngā āheinga o ia taputapu. Mō te AI kōrero, e kōrero ana tātou mō te hangarau e mōhiotia whānuitia ana mō te mahi i muri i ngā taunekeneke i waenga i ngā kiritaki me ngā waitohu, engari he rite ki ngā taunekeneke tangata, ahakoa e whakahaerehia ana e te AI. E whakamahia ana hei whakarato tautoko atamai ake, tere ake hoki mā te waea, WhatsApp, kōrerorero, me ētahi atu hongere matihiko.
He mea nui te mārama ki te mahi a te AI kōrerorero hei whakatuwhera i tōna pūmanawa katoa. I tōna pūtake, ka whakamahia e te rautaki AI kōrerorero ngā tauira matatau hei tātari i te reo maori, hei whakamārama i te hiahia o te kiritaki, hei whakahaere aunoa, hei whakarei ake rānei i ngā taunekeneke puta noa i ngā hongere maha.
Kei te AI te mana motuhake ki te āwhina i te kiritaki e tīmata ana i te kōrero, engari ka taea hoki e ia te tuku i te kōrero ki tētahi tangata mena e hiahiatia ana he pā atu, me te mea nui ake i ngā mea katoa e tiaki ana i te horopaki mō te tangata.
Haunga te whiwhi i ngā kōrero me ngā kaupapa nui o te kōrero, ka taea e tēnei kaihoko te tātari i te āhuatanga e ai ki te inemahana kare ā-roto o te kiritaki, kua arotakehia kētia e te AI, ā, e mōhio ana hoki ki ngā mea hei arotahi mā te whai i ngā taunakitanga a te AI.
Mā tēnei tukanga ka taea e ngā kamupene te tuku wheako whai hua, hono hoki i te tauine whānui, me te whakapai ake i ia taunekeneke, ahakoa te hongere, te uaua rānei o te pātai a te kiritaki.
Te hangarau whakawhitiwhiti kōrero me te karetao kōrerorero
I a rātou e tūhura ana i ngā otinga tautoko matihiko, he tokomaha te hunga e whakaaro ana ki te rerekētanga i waenga i te hangarau AI kōrerorero me te hangarau karetao kōrerorero. Ahakoa e whakamahia ngātahitia ana ēnei kupu i ētahi wā, he rerekē rawa ngā taumata āheinga me te uara e tohuhia ana e rātou.
He māmā noa iho te mahi a ngā karetao kōrerorero tuku iho, ā, he matapae noa iho. Ko tā rātou mahi matua he whakawhirinaki ki ngā ihirangi kua tautuhia me ngā rākau whakatau hei tuku whakautu kua oti kē te whakarite ki ngā pātai matapae. Nā tēnei ka pai rātou mō ngā whakamahinga taketake, ngā whakamahinga auau rānei, pērā i te whakautu i ngā pātai e pātaihia pinepinetia ana i runga i te paetukutuku, ina kore e hiahiatia kia urutau, kia whanake rānei te kōrero. He iti noa iho ō rātou kaha ki te whakatauira i ngā kōrerorero tangata, nā te mea kāore e taea e rātou te whakaputa reo e tangi māori ana, e mārama rānei ki te horopaki i waho o tētahi huinga horopaki kua whakaritea.
Ko te AI kōrerorero ia, he mōhio ki te horopaki. Ka whakamahia e ia te ako mīhini me te tukatuka reo maori hei mārama ki te kaupapa, hei maumahara ki ngā taunekeneke o mua, tae atu ki te ako me te whakapai ake i roto i te wā. Engari i te whai noa i tētahi tuhinga kua tautuhia i mua, ka taea e te AI kōrerorero te whakarerekē i ngā urupare i runga i te hītori, te kare ā-roto, me te rere o te kōrerorero, kia tino maori ake ai, kia māmā ake ai hoki te ahua o ngā taunekeneke. Ka taea hoki e ia te whakarite i ngā raraunga mai i waho o ō kōrerorero, pērā i te CRM, OSS/BSS, te hītori o te haere ki te tukutuku, me te maha atu. Koinei te tirohanga 360-tohu e uaua ana te nuinga o ngā kamupene ki te whakaputa.
Ka taea e ēnei pūnaha te mārama ki te kaupapa, te whakatau i te horopaki, tae noa ki te whakaaro mā roto i ngā taunekeneke maha-taahiraa, he mea pai mō ngā haerenga uaua ake a te kiritaki. Ko tētahi atu rerekētanga nui ko te kaha ki te mārama me te maumahara ki te horopaki. Ahakoa he māmā noa te māramatanga e tukuna ana e ngā karetao kōrerorero, ā, he iti noa te kaha ki te whakaaro, ka taea e te AI kōrerorero te whai i te hītori kōrerorero, te whakamahi i te tohungatanga kaupapa, me te whakawhaiaro i ngā urupare i runga i te horopaki. Ka hua ake tēnei ki ngā kōrerorero e rite ana ki te taunekeneke tangata.
Ko ngā tūāpapa whakawhitiwhiti kōrero pai rawa atu e tuku ana i te ngāwari tūturu mō te whakarite i ngā rerengamahi, ngā hongere, me ngā whakaurunga kia tutuki ai ngā hiahia pakihi. Hei tāpiri, ka taea te whakarite tere me te ngāwari me te whakawhānui tere kia taea ai te whakahaere aunoa, te whakatū rānei i ngā hongere hou i roto i ngā wiki, kaua i ngā marama. Ko te tikanga he iti ake te tatari me te pānga tere ake ki te wheako o te kiritaki me te whai huatanga o te whakahaere.
I te tipu haere o tō pakihi, i te uaua haere rānei o ō mahi tautoko, me tere te piki haere o tō tūāpapa kōrerorero AI. Rapua he hanganga rite mō te hinonga e tautoko ana i te nui o ngā taunekeneke, ngā tīma ā-ao, me ngā whakawhitiwhitinga omnichannel me te kore e whakararu i te mahi, i te pono rānei. Mā te piki haere o te pikinga ka noho tonu tō tūāpapa hei turanga pakari mō ngā mahi auaha ā muri ake nei.
*Nā José Eduardo Ferreira, te Tumuaki Tuarua o ngā Hoko mō Amerika Latina i Twilio i whakarerekē ngā ihirangi, mai i te tuhinga taketake " He aha te Kōrerorero AI? Te Rautaki a Twilio mō te Tautoko Atamai " , nā Ravleen Kaur, nō Twilio i tuhi.
